Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first Read more

Ossia’s New Chief Commercialization Officer to Speed Innovative Wireless Power Technology to Market

Abid Hussain, inventor of QuickCharge™ technology, brings more than 20 years of business and technical experience with deep Power Management and IoT expertise to Ossia leadership team Click to TweetOssia Read more

Ossia Awarded 2015 Mobility Tech Zone Mobile Power Excellence Award

Ossia’s Cota™ Wireless Charging Technology Honored for Exceptional Innovation Click to Tweet REDMOND, Wash., July 17, 2015 /MobilityWire/ -- Ossia, Inc. (www.ossiainc.com) today announced that the groundbreaking Cota™ remote wireless power system Read more

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

The Kochava Adapter Framework brings push and in-app messaging measurement to the Kochava Platform for an omni-channel view of user acquisition and re-engagement campaign data Key Kochava partner integrations include Read more

Kochava Brings Audience Attribution to Mobile Advertising

Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift Click to Read more

Ossia Appoints VP of Engineering and Expands Engineering Team Amid Rapid Growth

New hires bring more than 30 years of combined consumer electronics and technology industry leadership and experience to Ossia, helping bring Cota wireless power to the massesOssia names Dr. Read more

Lattice Semiconductor Updates Key Design Tool Suites

Customers can upgrade to the newest software releases to remain on the forefront of innovation with low power, small size, low cost FPGAs Click to TweetMore devices from the Read more

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

Dripthat for iPhone and iPod touch is the most complete social content sharing app, giving people total control over what is shared, when it’s shared and with whomFirst app Read more

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data Read more

Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Kochava

Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser

Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first to offer this enhanced value to advertisers

Click to Tweet

SANDPOINT, Idaho, August 31, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the industry’s first Configurable View-Through Attribution service for mobile marketers. Kochava Configurable View-Through Attribution allows mobile advertisers to track who is actually driving the reach of a campaign and influencing activity. New Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle have partnered with Kochava for the launch of Configurable View-Through Attribution and will be the first to offer this enhanced value to advertisers.

Read more

Issued on by Kochava in Mobile Advertising & MarketingLeave a comment

Ossia’s New Chief Commercialization Officer to Speed Innovative Wireless Power Technology to Market

Click to download high res version of Ossia logo

Abid Hussain, inventor of QuickCharge™ technology, brings more than 20 years of business and technical experience with deep Power Management and IoT expertise to Ossia leadership team

Click to Tweet

  • Ossia names Abid Hussain Chief Commercialization Officer. Hussain held executive roles at Arrayent, Summit Microelectronics (Qualcomm), Marvell, Volterra (Maxim), National Semiconductor and more.
  • Hussain’s 20+ year track record of growing businesses and creating value from technology includes three major financial exits totaling over $1.3B.
  • Charged with defining and executing Ossia’s commercial path to growth and profitability, Hussain joins executive team amidst massive growth and global demand for real wireless power.

 

REDMOND, Wash., August 27, 2015 /MobilityWire/ — Ossia, Inc. (www.ossiainc.com), the company behind the Cota® remote wireless charging technology, today announced Abid Hussain joins the company as Chief Commercialization Officer (“CCO”), driving the development and execution of the commercialization strategy for Ossia worldwide. Hussain has a 20+ year track record of growing businesses and creating value from technology, with three major financial exits totaling over $1.3B.
Read more

Issued on by Ossia in Wireless PowerLeave a comment

Ossia Awarded 2015 Mobility Tech Zone Mobile Power Excellence Award

Click to download high res version of Ossia logo

Ossia’s Cota™ Wireless Charging Technology Honored for Exceptional Innovation

Click to Tweet

REDMOND, Wash., July 17, 2015 /MobilityWire/ — Ossia, Inc. (www.ossiainc.com) today announced that the groundbreaking Cota™ remote wireless power system has received a 2015 Mobility Tech Zone Mobile Power Excellence Award from Mobility Tech Zone, a TMC and Crossfire Media sponsored technology media website.

Read more

Issued on by Ossia in Wireless PowerLeave a comment

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

Kochava

The Kochava Adapter Framework brings push and in-app messaging measurement to the Kochava Platform for an omni-channel view of user acquisition and re-engagement campaign data

Key Kochava partner integrations include Appboy, Leanplum, Localytics and Urban Airship, giving marketers freedom to work with the solution provider best suited to their specific needs

Click to Tweet

SANDPOINT, Idaho, July 13, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

Read more

Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Kochava Brings Audience Attribution to Mobile Advertising

Kochava

Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift

Click to Tweet

SANDPOINT, Idaho, July 1, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

Read more

Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Ossia Appoints VP of Engineering and Expands Engineering Team Amid Rapid Growth

Click to download high res version of Ossia logo

New hires bring more than 30 years of combined consumer electronics and technology industry leadership and experience to Ossia, helping bring Cota wireless power to the masses

  • Ossia names Dr. Ron Khormaei vice president of engineering. Khormaei has held executive roles at Hewlett-Packard, Logitech, Lensbaby and more.
  • Khormaei is charged with fulfilling a leadership role that includes delivering the Cota system to the market, while fostering a company-wide culture of innovation.
  • Dr. Siamak Ebadi is appointed senior lead RF engineer. He brings a wide range of antenna design and electromagnetics experience to Ossia’s engineering team, vital to delivering the Cota system to the market.
     

REDMOND, Wash., June 17, 2015 /MobilityWire/ — Ossia, Inc. (www.ossiainc.com) the company behind the Cota® remote wire-free charging technology, today announced a pair of senior appointments to its leadership team. Dr. Ron Khormaei has been named vice president of engineering, and Dr. Siamak Ebadi has been named senior lead RF engineer.

Click to Tweet

Read more

Issued on by Ossia in Wireless PowerLeave a comment

Lattice Semiconductor Updates Key Design Tool Suites

lattice_semi_logo_MW

Customers can upgrade to the newest software releases to remain on the forefront of innovation with low power, small size, low cost FPGAs

Click to Tweet

  • More devices from the new ECP5, iCE40 Ultra, and iCE40 UltraLite families now available with the standard license
  • Lattice Synthesis Engine (LSE) and data updates potentially enable customer to achieve higher performance and lower cost solutions


PORTLAND, OR. June 16, 2015 /MobilityWire/
– Lattice Semiconductor Corporation (NASDAQ: LSCC), the leading provider of customizable smart connectivity solutions, today announced updates to Lattice Diamond®, iCEcube2™, and ispLEVER® Classic design tool suites. This continued investment in design tools re-affirms Lattice’s commitment to providing customers with industry leading low power, small form factor, and low cost FPGAs

Read more

Issued on by Lattice Semiconductor in SemiconductorsLeave a comment

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

dripthat_horizontal

Dripthat for iPhone and iPod touch is the most complete social content sharing app, giving people total control over what is shared, when it’s shared and with whom

  • First app to combine photos and videos in the same album
  • Superior privacy settings ensure content is only seen by people selected to view it
  • Adds tempo to content sharing, letting people select when their content is seen
     

DALLAS, May 27, 2015 /MobilityWire/ — Dripthat™ (www.dripthat.com), a revolutionary new app for sharing photos and videos launched today in the App Store, delivering new ways to be creative with the content people love to share. With its advanced photo and video sharing features and attention to privacy, dripthat is the most complete social content sharing app yet conceived, giving people total control over what content is included, who can see it and when it is shared.

Click to Tweet

Read more

Issued on by Dripthat in Mobile AppsLeave a comment

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Kochava

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data to drive new efficiencies in global campaigns

Click to Tweet

SANDPOINT, Idaho, May 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

Read more

Issued on by Kochava in Mobile Advertising & Marketing, Mobile Data, Mobile IndustryLeave a comment

Fitnesstrax Announces Kickstarter Campaign to Support Launch of RunningTrax Personalized Workout Mobile App

runningtrax_sm

Kickstarter campaign offers pre-launch promotional packages for breakthrough mobile app providing runners and running organizations with custom workouts personalized to each runner’s specific level of ability.

ATLANTA, May 6, 2015 /MobilityWire/ — FitnessTrax, Inc. announced today the launch of the RunningTraxtm Kickstarter campaign to support the launch of the RunningTrax iPhone mobile app. Based on the best-selling book by the same name, RunningTrax is the only app that provides runners with workouts that are personalized to their level of ability.

Read more

Issued on by FitnessTrax in Mobile AppsLeave a comment