Kochava Brings Audience Attribution to Mobile Advertising

Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift Click to Read more

Ossia Appoints VP of Engineering and Expands Engineering Team Amid Rapid Growth

New hires bring more than 30 years of combined consumer electronics and technology industry leadership and experience to Ossia, helping bring Cota wireless power to the massesOssia names Dr. Read more

Lattice Semiconductor Updates Key Design Tool Suites

Customers can upgrade to the newest software releases to remain on the forefront of innovation with low power, small size, low cost FPGAs Click to TweetMore devices from the Read more

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

Dripthat for iPhone and iPod touch is the most complete social content sharing app, giving people total control over what is shared, when it’s shared and with whomFirst app Read more

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data Read more

Kochava Growth Drives Company Expansion

Two new executives and new global headquarters in Sandpoint, Idaho, give mobile attribution analytics pioneer, Kochava, the space and leadership experience to continue market-leading growthClick to TweetSANDPOINT, Idaho, May Read more

Kochava First to Support Apple Watch for Brands’ Mobile App Measurement and Tracking

Industry leading analytical support is available for Apple’s new flagship wearable; another innovation offered first by Kochava Click to Tweet SANDPOINT, Idaho, April 27, 2015 /MobilityWire/ -- Kochava (www.kochava.com), today announced Read more

Ossia Named 2015 GeekWire Awards Finalist

Ossia encourages supporters to cast their votes for Cota™ on GeekWire.com as it contends for Innovation of the Year at GeekWire’s annual celebration Click to Tweet REDMOND, Wash., April 20, 2015 Read more

Kochava Increases Transaction Volume by 470% in Q1 2015

Q1 growth drives addition of San Francisco sales office led by new vice president of business solutions, James Linden, and new publisher development division led by director of publisher Read more

Kochava Brings Audience Attribution to Mobile Advertising

Kochava

Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift

Click to Tweet

SANDPOINT, Idaho, July 1, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Ossia Appoints VP of Engineering and Expands Engineering Team Amid Rapid Growth

Click to download high res version of Ossia logo

New hires bring more than 30 years of combined consumer electronics and technology industry leadership and experience to Ossia, helping bring Cota wireless power to the masses

  • Ossia names Dr. Ron Khormaei vice president of engineering. Khormaei has held executive roles at Hewlett-Packard, Logitech, Lensbaby and more.
  • Khormaei is charged with fulfilling a leadership role that includes delivering the Cota system to the market, while fostering a company-wide culture of innovation.
  • Dr. Siamak Ebadi is appointed senior lead RF engineer. He brings a wide range of antenna design and electromagnetics experience to Ossia’s engineering team, vital to delivering the Cota system to the market.
     

REDMOND, Wash., June 17, 2015 /MobilityWire/ — Ossia, Inc. (www.ossiainc.com) the company behind the Cota® remote wire-free charging technology, today announced a pair of senior appointments to its leadership team. Dr. Ron Khormaei has been named vice president of engineering, and Dr. Siamak Ebadi has been named senior lead RF engineer.

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Issued on by Ossia in Wireless PowerLeave a comment

Lattice Semiconductor Updates Key Design Tool Suites

lattice_semi_logo_MW

Customers can upgrade to the newest software releases to remain on the forefront of innovation with low power, small size, low cost FPGAs

Click to Tweet

  • More devices from the new ECP5, iCE40 Ultra, and iCE40 UltraLite families now available with the standard license
  • Lattice Synthesis Engine (LSE) and data updates potentially enable customer to achieve higher performance and lower cost solutions


PORTLAND, OR. June 16, 2015 /MobilityWire/
– Lattice Semiconductor Corporation (NASDAQ: LSCC), the leading provider of customizable smart connectivity solutions, today announced updates to Lattice Diamond®, iCEcube2™, and ispLEVER® Classic design tool suites. This continued investment in design tools re-affirms Lattice’s commitment to providing customers with industry leading low power, small form factor, and low cost FPGAs

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Issued on by Lattice Semiconductor in SemiconductorsLeave a comment

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

dripthat_horizontal

Dripthat for iPhone and iPod touch is the most complete social content sharing app, giving people total control over what is shared, when it’s shared and with whom

  • First app to combine photos and videos in the same album
  • Superior privacy settings ensure content is only seen by people selected to view it
  • Adds tempo to content sharing, letting people select when their content is seen
     

DALLAS, May 27, 2015 /MobilityWire/ — Dripthat™ (www.dripthat.com), a revolutionary new app for sharing photos and videos launched today in the App Store, delivering new ways to be creative with the content people love to share. With its advanced photo and video sharing features and attention to privacy, dripthat is the most complete social content sharing app yet conceived, giving people total control over what content is included, who can see it and when it is shared.

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Issued on by Dripthat in Mobile AppsLeave a comment

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Kochava

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data to drive new efficiencies in global campaigns

Click to Tweet

SANDPOINT, Idaho, May 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile Data, Mobile IndustryLeave a comment

Fitnesstrax Announces Kickstarter Campaign to Support Launch of RunningTrax Personalized Workout Mobile App

runningtrax_sm

Kickstarter campaign offers pre-launch promotional packages for breakthrough mobile app providing runners and running organizations with custom workouts personalized to each runner’s specific level of ability.

ATLANTA, May 6, 2015 /MobilityWire/ — FitnessTrax, Inc. announced today the launch of the RunningTraxtm Kickstarter campaign to support the launch of the RunningTrax iPhone mobile app. Based on the best-selling book by the same name, RunningTrax is the only app that provides runners with workouts that are personalized to their level of ability.

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Issued on by FitnessTrax in Mobile AppsLeave a comment

Kochava Growth Drives Company Expansion

Kochava

Two new executives and new global headquarters in Sandpoint, Idaho, give mobile attribution analytics pioneer, Kochava, the space and leadership experience to continue market-leading growth

Click to Tweet

SANDPOINT, Idaho, May 5, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

Read more

Issued on by Kochava in Mobile Advertising & Marketing, Mobile Apps, Mobile Data, Mobile SoftwareLeave a comment

Kochava First to Support Apple Watch for Brands’ Mobile App Measurement and Tracking

Kochava

Industry leading analytical support is available for Apple’s new flagship wearable; another innovation offered first by Kochava

Click to Tweet

SANDPOINT, Idaho, April 27, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced the company is the first to support app analytics and mobile campaign tracking for Apple’s hugely anticipated wearable device, the Apple Watch.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Ossia Named 2015 GeekWire Awards Finalist

Click to download high res version of Ossia logo

Ossia encourages supporters to cast their votes for Cota™ on GeekWire.com as it contends for Innovation of the Year at GeekWire’s annual celebration

Click to Tweet

REDMOND, Wash., April 20, 2015 /MobilityWire/ — Ossia, Inc. (www.ossiainc.com) today announced that its groundbreaking Cota™ remote wireless power system has been named a finalist for Innovation of the Year at the 2015 GeekWire Awards.
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Issued on by Ossia in Wireless PowerLeave a comment

Kochava Increases Transaction Volume by 470% in Q1 2015

Kochava

Q1 growth drives addition of San Francisco sales office led by new vice president of business solutions, James Linden, and new publisher development division led by director of publisher development, Jeremy Grimm

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SANDPOINT, Idaho, April 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced that its transaction volume for the first quarter of 2015 represented a whopping 470 percent increase over the first quarter of 2014. Driven by the expansion of existing client campaigns and explosive growth in new accounts, Kochava’s impressive year over year growth led the company to hire James Linden, vice president of business solutions, who will head up a new Kochava San Francisco office, and Jeremy Grimm, director of publisher development, who will lead the company’s newly formed publisher support and development division.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment