MobilityWire

New Frengo Buzz Platform Delivers Instant Mobile Content for Friends on the Go

REDWOOD CITY, CALIF. – June 25th, 2007

• Frengo (www.Frengo.com), a mobile social network, today announced the Buzz Platform, a tool for spontaneous web and mobile interaction among friend circles and broader communities.
• Frengo leverages the “always with you” immediacy of mobile phones for push-based publishing and one-to-many expression, enabling you to easily connect with millions of people, or just your closest friends.
• The Frengo Buzz Platform allows anyone to create interactive messaging channels called Buzz, and invites participation through a combination of easy to use web and mobile tools.
• What does Frengo mean by “Buzz”? Buzz is getting out the word, sharing gossip, making predictions and gathering consensus.
• Frengo recognizes that sometimes the hottest Buzz is the Buzz kept secret; so with Frengo you can build groups of friends and share your Buzz messages privately.
• The Frengo Buzz Platform helps you to find Buzz within the Frengo community, or create and share your own Buzz

Finding Buzz

• You can find Buzz by surfing Frengo’s public Buzz directory, or by watching the “What’s Buzzing Now” board – a real-time running list of community wide Buzz at www.frengo.com.
• You can join and participate in any Buzz via the web or your mobile phone.
• You can also take an active role in the Buzz by responding to questions, quizzes, and polls, or by creating comments and leaving feedback.

Creating & Sharing your Buzz

• As a Frengo member you can create an unlimited number of Buzz channels for free that can be shared publicly or kept private within your friend circles.
• Frengo provides easy-to-use templates for creating your own Buzz channels and will even market your Buzz Channel for you in the public Buzz directory.
• The more “friends” who subscribe to your Buzz channel, the more Frengo Points you earn, which can be redeemed for things like ringtones, MP3 players, digital cameras and game consoles.

MULTIMEDIA ELEMENTS

QUOTES

Nadja Litschko, Research Associate at the Wireless World Forum, and co-author of the mobileYouth report

“When it comes to young consumers their universe is tightly defined by the type of social interaction they have and so-called ‘killer apps’ and ‘features’ mean nothing to them unless they are underpinned by a social benefit.”

“The Frengo Buzz Platform recognizes youth’s need to interact and express themselves with instant and ongoing Buzz – making Buzz a sort of social currency among youth.”

Steve Manning, Co-founder and chief product officer, Frengo

“No one wants to be the only one in the room whose phone isn’t buzzing.”

“Taking instant content far beyond answering the simple question of ‘Where are you now?’ the Frengo Buzz Platform empowers consumers to share any kind of information they feel is relevant and elicit instant feedback from others in a social context.”

Mahi de Silva, Co-founder and CEO, Frengo

“The Frengo Buzz Platform is at the forefront of the current trend in micro-blogging appealing to consumers’ desire to share short, easily digestible tidbits of information in real time.”

ABOUT FRENGO
Frengo makes it easy for people to connect, create and share content on the web and their mobile phones. The Frengo Buzz Platform absorbs the complexity of real-time publishing, web-to-mobile translation, group management, privacy, and carrier networks so you can get your Buzz on. For more information or to join Frengo today visit www.Frengo.com

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Technorati Tags: Frengo | Buzz | Buzz Channels | Buzz Platform | micro-blogging | SMS | mobile blogging | moblogging | Web 2.0 | Steve Manning | Mahi de Silva | Twitter | mobile social networks | instant mobile content | mobile games | mobile gaming | interactive | mobileYouth | mobility | platform | 160 characters