MobilityWire

New mobile application development and distribution platform makes it easy for almost anyone to create, test and distribute mobile applications

TORONTO, ONT. – June 30, 2008

WHAT IS BEING ANNOUNCED:

• Cascada Mobile (www.cascadamobile.com) announced today Breeze, a new development platform that can transform ideas into globally distributed mobile applications in as little as fifteen minutes.
• There are more than 2 billion mobile phones already in use around the world.
• Cascada’s Breeze platform provides anyone with knowledge of even the most basic Web programming languages the easiest method for creating, testing and distributing mobile applications to phones anywhere in the world.
• Breeze-created applications are subsidized by mobile advertisements making the service free for anyone to use.

WHAT IS THE MOBILE DEVELOPMENT CHALLENGE:

• Unlike the “write once, run anywhere” world of Web programming, where a single set of code can work universally on any computer, operating system and Web browser, mobile application development is fraught with complexities.
• Mobile phones can have different screen sizes, button and keyboard configurations, and other features that impact how a mobile application runs.
• Despite the fact that J2ME, the mobile version of the Java programming language, is supported on billions of phones in the market today, an application that runs on one phone may not work on hundreds of other phone models, even if those phones are similar in design or come from the same manufacturer.
• To ensure that an application works on all handset makes and models, it must be tested.
• The daunting task of testing applications on hundreds of different phones by itself puts mobile development out of reach for a great many developers.
• Beyond the testing, global application distribution requires dealing with more than 100 different wireless carriers and network operators.

HOW BREEZE SOLVES THE MOBILE DEVELOPMENT CHALLENGE:

• The Breeze platform takes code written in HTML, JavaScript and Cascading Style Sheets (CSS) and automatically converts it into J2ME code, also known as the Java Platform, Micro Edition or Java ME.
• As a result, any Breeze created application can run on hundreds of different mobile phone types.
• Breeze enables Web programmers unaccustomed to mobile development to add important functions that don’t exist on the Web, such as using the built-in camera, accessing the contact list or even adding an exit button for their applications.
• Once the HTML and JavaScript is compiled into J2ME, Breeze produces a mobile application that can be distributed to phones anywhere in the world, and will automatically detect the correct version to send to a phone.
• Developers receive a simple line of code they can embed onto their websites, blogs or social network pages allowing people to download their new application directly to their phone over their wireless service provider’s network.
• The Breeze platform reduces the testing of mobile applications for hundreds of different handsets down to a single run on the Breeze Simulator.
• Developers receive a simple line of code they can put on their websites, blogs or social network pages allowing people to download the application merely by entering their mobile number.
• Breeze also takes care of distribution via SMS, WAP Push and direct download from a mobile phone, ensuring the right version of the application is sent to each end user’s phone.

WHAT BREEZE CAN CREATE:

• Breeze offers developers the ability to create fully integrated mobile applications, and not merely mobile “widgets.”
• Increasingly common, mobile widgets are small applications that usually require a separate widget container to be installed on your phone, in addition to each widget.
• With Breeze, the result is a standalone application that installs on a phone with its own icon.
• Breeze gives developers a full range of HTML, JavaScript and CSS capabilities, plus the ability to take full advantage of the features on mobile phones, such as built in cameras or contact lists.
• The only limitations are imagination and the capabilities of mobile phones.

WHAT ELSE:

• During Cascada’s three month closed beta, developers used the Breeze platform to easily create applications from Tile Puzzles to Image Slideshows and News Readers.
• With today’s announcement, Breeze is now available to anyone who wants to create applications for mobile phones.
• The Breeze platform is free for any developer or programmer to use to create and distribute their mobile applications.
• To subsidize the cost of distribution, Cascada Mobile ad-enables each application.
• End users of Breeze-created applications will see mobile ads while using the applications.
• Options are available for developers who wish to pay for their use of the Breeze platform in order to offer ad-free applications to end users.

MULTIMEDIA ELEMENTS

• 
  Download
  Cascada Mobile High Res Logo (300 dpi)

• 
  Download
  Sample Application: Twitter client

• 
  Download
  Sample Application: puzzle game

QUOTES

Craig Mathias, a principal with the wireless and mobile advisory firm Farpoint Group (Ashland, MA)

“The mobile handset is very clearly the critical application platform going forward. But building mobile applications has traditionally been difficult and expensive due to complex programming environments and the wide diversity of handsets and mobile platforms. Cascada Mobile’s new Breeze Platform enables anyone with knowledge of Web programming to build mobile applications quickly and inexpensively, and equally important, to distribute these apps to a broad range of handsets easily and efficiently.”

Alan Lysne, CEO of Cascada Mobile

“By removing the complexities inherent in mobile application development, we believe we’re going to see a new era in mobile application innovation as the mobile platform becomes available to literally millions more developers. Now that we’ve simplified the creation, testing and distribution of mobile applications, we expect to see evolution in the mobile arena akin to the evolution on the Internet that became Web 2.0.”

About Cascada Mobile
Cascada Mobile offers the simplest method for creating and distributing mobile applications for the more than 2 billion mobile phones in use around the world. Cascada Mobile’s Breeze platform eliminates the enormous complexities of writing mobile applications in J2ME – the most widely used mobile platform, now known as Java ME – and provides a one-stop-shop for mobilizing applications to run on hundreds of different handset models and distributing them across of wireless operators worldwide. Using basic HTML and JavaScript, any Web savvy individual can create rich J2ME applications though Breeze. For more information on Cascada Mobile and the Breeze Platform please visit www.cascadamobile.com.

RELATED LINKS

Cascada Mobile

Cascada Mobile Online Press Kit

del.icio.us bookmarks for Cascada Mobile

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  +1 208-946-4849 (office)
  Email: cascada@mobilitypr.com
  Website: http://www.cascadamobile.com
  Press kit: http://cascada.mobilitypr.com
  

Technorati Tags: mobile application | mobile app | web development | programming | java | mobile java | java me | J2ME | widget | mobile widget | GSM | mobile phone | cell phone | mobile games

June 18, 2008 — GWAVA, Novell’s largest collaboration partner for GroupWise and Teaming, announced today new features for Retain for GroupWise, its leading email archiving solution.

GWAVA has been continually focusing and expanding Retain by adding new features and powerful functionality including support for MS SQL 2000 and 2005; Oracle 10 and 11, PostgreSQL 8.2, as well as support for EMC Centera.

The latest version also supports GWAVA Reload, making it easy to integrate the product into Reload and adding powerful features of Retain. It is also more flexible for leading database programs.

“Companies already running their own database solutions can now easily add a powerful and focused e-mail archiving product with the latest version of Retain for GroupWise. It is the first time we have introduce this functionality so it is a major step for GWAVA to be able to introduce to customers these improved flexible and manageable features,” said Richard Bliss, vice president, global marketing, GWAVA.

In its first year of releasing the product, GWAVA Retain for GroupWise was also given a favorable mention in the Gartner Magic Quadrant report for the Email Archiving Market.

“GWAVA’s strategy of slowly and carefully developing Retain for GroupWise is paying off with our customers and the recognition from Gartner,” said Bliss. “Gartner’s nod, our increasing customer base and continual improvements prove our commitment to the GroupWise space.”

About GWAVA
GWAVA is the worldwide leader of software solutions for Novell GroupWise and Novell Teaming. GWAVA continues to lead the GroupWise partner community with email retention, Anti-Spam, Anti-Virus, and Content Control and email management on Linux, NetWare and Windows. GWAVA has a global presence with a worldwide network of resellers, and has forged an array of technology partnerships with companies including Novell, Inc. www.gwava.com

MuMoH, the Museum of Mobility History, launches website
and wiki to showcase the evolution of mobility technologies

LAKE OSWEGO, Ore. — June 9, 2008

• With a growing collection of more than 50 artifacts spanning over 100 years of mobility technology, the Museum of Mobility History, a private collection, will be made available online at www.mumoh.com.
• The collection includes many important technology firsts
• The collection also includes print ads and other historical images of mobility technologies.
• The collection is a project of Mobility Public Relations, a PR agency focused on mobility technology companies and organizations.
• Sprung from a passion for mobility technology and a fascination for history, the collection was first used in place of art on shelves at the Mobility PR offices.
• The collection soon grew large and finding new artifacts and researching them became an office pastime.
• Each item in the collection will have a write up available on MuMoH’s blog.
• In addition to writing about information, MuMoH is posting multimedia it is finding on other sources, such as a collection of early cell phone ads found on YouTube.
• The online museum also includes a companion Wiki (www.mumowiki.com) so that people with an interest in mobility technology can submit entries of their own or add detail to items already online.
• Although not open to the public, the collection can be loaned or brought to places so it can be viewed in person.
• The collection made its public debut inside a first grade classroom in Lake Oswego earlier this year.
• The MuMoH will continue to grow both its physical collection and its virtual collection online.
• To contribute to the collection online, people can create an account and login to mumohwiki.com and begin editing and posting right away.
• To contribute to the physical collection or to inquire about borrowing the collection or having it travel to your location, send an email to info@mumoh.com.

MuMoH's collection includes such items as:

• A Kellogg portable U.S. Army camp phone and telegraph from World War I
• The Osborne 1, the first portable computer
• Three different models of the gigantic Apple Newton PDA, the first touch screen PDA
• Motorola’s Lazer “brick” phone and 2600 bag phone, two of the earliest cell phones
• A Highway Hi-Fi demonstration record
• The Mattel Football handheld game (the one with the red LEDs)
• The Ergo Systems Hush 80 printer, the first printer designed for portable computing
• The US Robotics Pilot, the one made before the Pilot Corporation’s (of pen fame) lawsuit forced a name change to Palm Pilot
• The RIM 957, the original BlackBerry smartphone
• The XO laptop from One Laptop Per Child (OLPC)

MULTIMEDIA ELEMENTS

• 
  Download MuMoH

• 
  Download WWI Kellogg EE 3 portable telegraph and telephone from the MuMoH collection

• 
  Download Amstrad PPC 640 portable computer

• 
  Download IBM PC Convertible, the original IBM laptop

QUOTES

John Sidline, Mobility Public Relations

“It’s particularly fun for an old guy like me to see the reaction of kids. I showed a nine year old boy a Mattel Football game from 1979, like the one I had when I was twelve. He asked me ‘where are all the players?’ and I pointed to the three rows of LED lights. He just quietly gave me a look of sympathy for my childhood plight. But it’s still fascinating to me to watch how children relate older technology to the modern things they have in their homes and take for granted.”

About MuMoH
MuMoH, the Museum of Mobility History, is a collection of artifacts spanning more than 100 years of mobility technology evolution. The collection can be viewed online at www.MuMoH.com. A companion Wiki is open to people with an interest in mobility technology to post their information at www.MuMoHWiki.com. MuMoH is a project of Mobility Public Relations.

RELATED LINKS

MuMoH The Museum of Mobility History

MuMoH Wiki Contribute to the MuMoH virtual collection

Mobility Public Relations The museum's caretakers

CONTACT INFORMATION

• John Chilson (Agency)
  Mobility Public Relations
  503-343-4133 (office)
  jmchilson (Skype)
  Email: mumoh@mobilitypr.com
  Website: http://www.mumoh.com
  Blog: http://www.mumoh.com/blog
  Wiki: http://www.mumohwiki.com

Technorati Tags: museum | technology | technology museum | computer museum | vintage computers | rare computers | vintage technology | rare technology | portable computers | cell phones | mobile phones | handheld games | PDAs | apple | HP | IBM | RIM | BlackBerry | laptop | Motorola | Kellogg | Osborne | Kaypro | Amstrad | MoPR | Mobility PR | Mobility Public Relations