Teams leverage new technology to reach the community and drive donations
SEATTLE – MobilityWire® – July 14, 2010
Teams of local Fire Fighters will fan out across Seattle, beginning on July 15th, boots in hand, as they kick off their annual Fill-the-Boot fundraising campaign for the Muscular Dystrophy Association (MDA). This year, they are tapping the power of new technology to raise awareness and raise much-needed funds, leveraging the location-aware mobile microlistings platform “Anttenna (www.anttenna.com),” in spreading the word about the locations of donation collection teams.
Last year, the International Association of Fire Fighters raised over $28 million for MDA, making the grand-total for the 55-year tradition close to $195,000,000! Fire Fighters have been volunteering their time and, don’t forget, boots—to help children and adults with muscle-deteriorating diseases since 1954.
Fire Department’s in Washington State began “filling their boots” in May, while the Seattle Fire Department’s Fill-the-Boot will kick-off a two day event on July 15th & 16th. This is Seattle’s 13th year working with MDA on the Fill-the-Boot campaign. Fire Fighters will be at various street corners each day, asking motorists to drop donations into their boots. Unique to this year’s campaign is the addition of Anttenna, a community-driven mobile application that combines the real-time communications power of Twitter with the location awareness native within mobile phones. Available as a free download on the iPhone and iPad, Anttenna will serve as a key tool for increasing awareness of the Fill-the-Boot campaign and notifying individuals across the Seattle area of nearby donation collection locations. The public may access Anttenna to see all Fill-the-Boot locations while on-the-go (be sure to filter by the “Donate” category when using the app). Liz Truong Jasmer, Executive Director of MDA, mentioned, “I’m thrilled about this new opportunity that Annttenna has created for us. Fill-the-Boot is a 56 year old tradition that has stood the test of time but with the changing times in fundraising, this type of technology can have a dramatically large impact in the way we are able to raise dollars in the future.” CEO of Seattle-based Anttenna, Marcus Wandell, had this to say about his company’s involvement, “While the commercial applications of Anttenna are powerful, I am most excited about our ability to tap the power of the platform to raise awareness for – and advance the cause of – worthy community initiatives such as MDA’s Fill-the-Boot campaign.”
Proceeds raised during the street side campaign will help support MDA services and research programs, including transportation services, support groups, and local clinics.
MDA is a volunteer health agency working to defeat more than 40 forms of Muscular Dystrophy and related diseases through programs of worldwide research, comprehensive services and far-reaching professional and public health education. MDA maintains clinics for area adults and children affected by neuromuscular diseases at Children’s Hospital Medical Center, and the University of Washington Medical Center.
For more information about Fill-the-Boot or other MDA programs, please contact Liz Truong Jasmer at (206) 283-2183 or email@example.com.
For more information about Anttenna, the category-defining company in mobile microlistings, visit www.anttenna.com.
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