HELSINKI – MobilityWire® – September 26, 2012
Thirdpresence Ltd., a leading cloud-based video publishing service, has announced a partnership with appMobi to integrate Thirdpresence’s video publishing platform and HTML5 player technology into appMobi’s mobile app development toolkit.
Thirdpresence has developed a video publishing platform and a comprehensive video ad insertion solution that allows appMobi developers to easily publish and monetize video in HTML5-based mobile apps. Thirdpresence enables monetization of video content either by advertising, subscription or pay-per-view, and provides detailed tracking of content usage.
Markus Bäckström, Co-founder and CEO of Thirdpresence, said: “We are thrilled to be working with appMobi developers. As we all know, video is one of the main growth drivers in mobile content but developers have struggled with the fragmentation of mobile device video formats. By combining appMobi’s HTML5 development tools with Thirdpresence’s video publishing platform and HTML5 player, we expect that appMobi developers can now significantly increase video revenues across HTML5 apps.”
“We are focused on making HTML5-based cross platform app development easier and more profitable” said Sam Abadir, appMobi’s CTO. “Thirdpresence’s technology eliminates the pain of supporting video in mobile apps, and will allow our developers to create engaging apps with video content that work across all popular hardware and OS platforms. Considering that 40% of the apps being created by our developers are “media” apps, we expect to see thousands of new apps using this technology within the next few months.” Thirdpresence is a cloud-based Software-as-a-Service (SaaS) video publishing solution enabling app developers, media companies and online video publishers to distribute their video content to any multimedia-capable device. Thirdpresence supports any mobile phone or tablet, including the Apple iPhone, iPad, Android, BlackBerry and Windows Mobile –based phones, together with older legacy phones. Thirdpresence also supports video delivery to Smart-TVs and game consoles. Thirdpresence can be used to deliver video-on-demand, podcasts and live video in a format that is optimized for every device. For more information, visit http://www.thirdpresence.com
With over 125,000 active developers creating mobile and desktop apps with its paid and open source tools, appMobi is the market leader supporting mobile app development and deployment using HTML5. appMobi’s technology allows mobile app developers to support HTML5 and native app platforms with just one code base, and to deploy and service their apps on multiple platforms, including the open Web. In 2011, the company released several of its core technologies as open source, including its cross platform mobile device API, mobiUs Web browser, the jqMobi app framework and directCanvas HTML5 game acceleration. appMobi was named “Most Promising Tech Company for 2012” by ReadWriteWeb and earned a spot on the SDTimes 100 list this year. For more information, visit http://www.appmobi.com.Press contact: Markus Bäckström CEO, Thirdpresence Phone +358 50 563 4959 firstname.lastname@example.org
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