Times Internet Ltd. Partners with Hovr to Bring Advertising Supported Mobile Games to India

Partnership Will Spearhead the Mass Market Adoption of Mobile Gaming in the Fastest Growing Mobile Market in the World

GURGAON, INDIA and NEW YORK, N.Y. – February 4, 2008

• Times Internet Limited (TIL), part of The Times Group, India’s largest cross-platform media and entertainment company, announced a partnership with Hovr, the world’s leading ad-supported mobile content and social gaming service, to launch GameZone.
• GameZone is India’s first free mobile gaming portal, offering hundreds of fun, addictive mobile games to Indian consumers – all free of cost.
• Through this partnership, tens of millions of mobile subscribers in India will be able to download and play mobile games from Hovr’s extensive portfolio of gaming titles.
• All mobile games are available for FREE.
• Players are able to challenge friends in multi-player games, compete for high scores, and meet and interact with other gamers.
• GameZone launched a beta version in December 2007, generating tremendous interest and excitement in the marketplace, attracting hundreds of thousands of users in its first month and gaining substantial interest from advertisers and carriers.
• TIL will provide wide reach to market and distribute the GameZone offering, and will work in tandem with Hovr to jointly sell mobile advertisements in India.
• GameZone is utilizing “Powered by Hovr,” Hovr’s white label mobile gaming offering that allows online and mobile portals, communities and distributors as well as mobile operators to offer their consumers direct access to hundreds of free, highly entertaining mobile games, all under their own brand.
• Beyond free ad-supported mobile games, the Powered by Hovr white label service offers online and mobile social community features brands can leverage to maintain, extend and strengthen their brand in a powerful and engaging manner.
• India’s mobile subscriber base is one of the largest and fastest growing in the world, with more than 235 million subscribers today and growing at over five million subscribers each month.
• With the penetration of mobile phones far exceeding that of personal computers, the mobile phone is set to become the largest gaming platform in India.
• With a business model that relies on mobile advertising, TIL’s partnership with Hovr is set to shift the entire mobile gaming paradigm in the Indian marketplace by bringing users mobile games free of charge.

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QUOTES

Dinesh Wadhawan
CEO and Managing Director of TIL.

“Based on the sheer number of mobile subscribers and consumer interest in ad-supported mobile content, we believe that mobile marketing is poised to overtake online marketing in India within the next few years. TIL was looking for a partner with a powerful and compelling offering to revolutionize the mobile gaming industry in India, and we found that partner in Hovr. Hovr brings a deep understanding of the Indian market, along with strong, carrier-grade technology, an attractive catalogue of mobile games and a powerful mobile advertising platform.”

Deepak Gupta
VP of Business Development at Hovr

“Partnering with TIL, the most innovative mobile and entertainment company in India, furthers Hovr’s goal of leveraging our white-label ad-supported mobile gaming solution to drive the mass market adoption of mobile gaming in one of the largest and fastest growing mobile markets in the world.”

About Times Internet Limited
Times Internet Limited (TIL) is the digital arm of India’s largest and most innovative cross-platform media and entertainment conglomerates, The Times Group. One of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. The Times Group has market dominance in all major media sectors including newspaper, Internet, mobile, magazine, television, movie, radio, events, exhibitions and concerts, building deep relationships with hundreds of millions of users around the world. Times Internet Limited is the most popular Internet and mobile value-add services company in India. GameZone is the newest TIL media property and will be a featured part of IndiaTimes and The Times of India mobile and web portals.

About Hovr Inc.
Hovr is a mobile media company that provides a mobile social gaming service, offering users fun, high-quality, free, ad-supported mobile games integrated in a social gaming community where users have the ability to connect, compete, and interact with friends. Hovr marries the needs of mobile users who want entertaining content on their phone with that of the advertisers who are seeking to reach their target audience in the most engaging, interactive and effective manner. The Powered by Hovr white-label platform is being leveraged by several online and mobile sites, portals, and carriers to bring free ad-supported mobile content to their customers. For more information visit www.Hovr.com.

RELATED LINKS

Hovr Inc.
Hovr Home Page

GameZone
Free Mobile Game Community by Indiatimes

Indiatimes
About Indiatimes and Times Internet LTD (TIL)

Hovr Press Kit
Hovr Online Press Kit

MobileSpace
Hovr’s Social Network

Del.icio.us Bookmarks for Hovr

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  +1-208-946-4849 (office)
  melissakburns (Skype)
  Email: hovr@mobilitypr.com
  Web site: http://www.hovr.com

Technorati Tags: Hovr | MobileSpace | mobile games | mobile gaming | free | free games | free mobile games | social network | mobile social network | telecommunications | telecom | wireless | Gamejump | Greystripe

Ad-supported mobile gaming and social networking features are a winning combination

NEW YORK, NY & MOUNTAIN VIEW, Calif. – NOVEMBER 26, 2007

Under the Radar Conference judges announced mobile gaming company Hovr won the “Judges Choice” award in the advertising category of the mobility-focused event organized by Dealmaker Media. The Under the Radar Conference took place on November 15 in Mountain View, California; showcasing applications and business practices at the forefront of the growing mobile technology market.

• Hovr was selected as one of 40 hot emerging mobile companies to participate in the Under the Radar conference.
• Each presenting company at the conference was given six minutes to sell their company’s value statement to the over 400 venture capitalists, media, executives, content developers and other industry leaders in attendance.
• Awards were distributed in eight categories, including social networking, infrastructure and Hovr’s winning sector, advertising.
• The sole criterion on which companies were evaluated by the panel of judges is which of the presenting companies in each sector stood the best chance of succeeding.
• The three conference judges for the advertising category were:
  • Daniel Rosen, Head of AKQA Mobile, AKQA
  • Erik de Kroon, Head of Internet Business Development, Vodafone Group
  • Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners
• To win the “Judges Choice” award, Hovr showcased its free mobile gaming service which offers millions of users from over 190 countries access to hundreds of ad-supported games for mobile phones; along with its MobileSpace social network.
• Judges had positive feedback on the Hovr ad-supported model, and specifically liked the way the Hovr service is leveraging compelling content with social networking elements to keep game players returning to the Website again and again.
• Hovr launched a new white label service earlier this month, allowing Web sites, portals and carriers worldwide to offer their users direct access to hundreds of free, ad-supported mobile games, all under their own brand.

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QUOTES

Vipul Sawhney, CEO of Hovr

“The Judges Choice honor that Hovr was awarded validates the growing scope of ad-supported content, along with the value that the social networking elements of our site bring to users. Hovr aims to continue to innovate within the social gaming arena and bring to market new value added services to enhance our customers’ mobile gaming experiences. Participating in UTR allowed us to share that mission with the mobile community.”

About Hovr Inc.
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

RELATED LINKS

Hovr Inc.
Hovr Home Page

Hovr Press Kit
Hovr Online Press Kit

MobileSpace
Hovr’s Social Network

Under the Radar Blog

Dealmaker Media

Del.icio.us Bookmarks for Hovr

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  +1-208-946-4849 (office)
  melissakburns (Skype)
  Email: hovr@mobilitypr.com
  Web site: http://www.hovr.com

Technorati Tags: Hovr | MobileSpace | mobile games | mobile gaming | free | free games | free mobile games | social network | mobile social network | telecommunications | telecom | wireless | Gamejump | Greystripe

Increase brand loyalty and grow revenue with free ad-supported mobile games and social networking features

NEW YORK, NY – NOVEMBER 14, 2007

• Hovr Inc. today announced the launch of Powered by Hovr, a white label mobile gaming service for mobile operators and online communities.
• Through this service, consumer-oriented web sites, mobile portals and carriers worldwide can offer their users direct access to hundreds of free, highly entertaining, engaging, ad-supported mobile games, all under their own brand.
• The Powered by Hovr service creates significant new revenue opportunities through enhanced entertainment choices for end users.
• The Powered by Hovr white label service also offers cutting edge online and mobile social networking features.
• Hovr’s social networking tools provide a whole new way for community members to connect and interact around mobile game play and the sharing of mobile content.
• The value proposition is simple – users enjoy free mobile games that generate advertising revenue each time they are played.
• Several Powered by Hovr communities have already begun service with excellent results.
• Tanzanian-based Push Mobile and Indonesian-based mobile firm BuzzCity are providing Hovr’s free mobile games to their customers.
• Push Mobile, the leading provider of mobile content in Africa, previously only offered ringtones and wallpapers to its user base but now offers customers free access to Hovr’s entire mobile games catalog, resulting in an order of magnitude increase in traffic and users.
• Mobile community provider Buzzcity is also using the Powered by Hovr service for its myGamma mobile portal.
• Both Hovr.com and Hovr’s MobileSpace community enjoy active participation by millions of gamers from more than 190 different countries as they download, play and enjoy Hovr’s fun, high quality, free mobile games.

MULTIMEDIA ELEMENTS

Hovr logo (high definition 300 dpi)

QUOTES

Vipul Sawhney, CEO of Hovr

“It’s a win-win solution for brands, portals, carriers and online communities of all sizes. With Powered by Hovr, our partners not only maintain control of their customer base, they protect, extend and even strengthen their brand through an expanded offering that includes free mobile games that drive new customers to their site and keep their existing customers even more engaged.”

Brian Waluchio, Marketing Manager of Push Mobile

“Offering mobile games on our own was just too complicated and cost prohibitive. We chose Hovr to provide us with its Powered by Hovr service based on the high quality gaming catalog as well as the excellent user experience gained by the use of the social networking features built around the games. The ability to grow and engage more effectively with our user base as well as generate an additional revenue stream really sets the Powered by Hovr service apart from other offerings in the mobile space.”

About Hovr Inc.
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

RELATED LINKS

Hovr Inc.
Hovr Home Page

Hovr Press Kit
Hovr Online Press Kit

MobileSpace
Hovr’s Social Network

Del.icio.us Bookmarks for Hovr

CONTACT INFORMATION

• John Chilson ([Select A Contact Type])
  Mobility Public Relations
  +1-503-343-4133 (office)
  jmchilson (Skype)
  Email: hovr@mobilitypr.com
  Web site: http://www.hovr.com

Technorati Tags: Hovr | MobileSpace | mobile games | mobile gaming | free | free games | free mobile games | social network | mobile social network | telecommunications | telecom | wireless | Gamejump | Greystripe