Kochava

Kochava Leads Mobile Analytics Industry into 2016 – The Year of Efficiently Targeted Mobile Ad Spend and Collective Intelligence for Advertisers

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Mobile attribution and analytics pioneer, Kochava, grows network integrations to 1700 amidst explosive growth and market maturity to close out 2015

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SANDPOINT, Idaho, January 14, 2016 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced new services and network integrations to help advertisers exceed their mobile media goals heading into 2016—a year where hyper-targeted mobile advertising will be front and center as brands seek to capitalize on impression data and collective intelligence from mobile usage globally.

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Kochava to Host Third Annual Mobile Summit

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The invitation-only, mobile advertising industry event returns to Sandpoint, Idaho, February 2016; uniting thought leaders from across the mobile advertising ecosystem

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SANDPOINT, Idaho, December 17, 2015 /MobilityWire/ — Kochava (www.kochava.com), the leader in mobile attribution analytics and optimization, today announced it will host the third annual Kochava Mobile Summit in Sandpoint, Idaho, February 10-12, 2016. This exclusive event brings industry leaders together to discuss current trends in ad buying, targeting, re-engagement and optimization for mobile, and predictions for the future of mobile advertising, amidst a beautiful scenic backdrop.

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Issued on by Kochava in Mobile Advertising & Marketing, Trade Shows and Events, UncategorizedLeave a comment

Kochava Named Innovative Company of the Year

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Idaho Innovation Awards honor Sandpoint-based mobile company with prestigious award for innovation

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SANDPOINT, Idaho, November 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), the leader in mobile attribution analytics and optimization, today announced that it was named Innovative Company of the Year at the tenth annual Idaho Innovation Awards.

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The Power of “The Collective” Poised to Make Mobile Advertising the Most Efficient Ad Medium Ever

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AdXcel, Altrooz, Appia, Kochava and Liquid partner to bring collective intelligence to
mobile ad space; invite ad networks and publishers globally to join The Collective

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SANDPOINT, Idaho – September 23, 2015 /MobilityWire/ — Five mobile advertising industry heavyweights joined forces to announce today the mobile advertising industry’s first advertiser data-driven Collective. The Collective, a joint project led by Kochava (www.Kochava.com), and backed by leading mobile media sources including AdXcel, Altrooz, Appia (a part of Digital Turbine, Nasdaq: APPS), and Liquid, brings the most prominent innovators in mobile advertising together so that meaningful audience matches can be made between advertisers and publishers without advertisers having to sacrifice their unique user data in order to benefit from collective intelligence.

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Kochava Brings Industry Leading Mobile Attribution Analytics to Korea

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New office in Seoul expands Kochava presence in APAC, adds in-country support for South Korean app marketers looking to accurately measure and optimize user acquisition campaigns

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SANDPOINT, Idaho, September 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its formal expansion into Korea with the opening of a Kochava office in the historic Namsan Tower, in Seoul.

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Kochava Extends Reach – Provides Measurement for Instagram Ads

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Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data for campaign optimization

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SANDPOINT, Idaho, September 3, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced support for Instagram ads across the entire Kochava platform. Instagram has more than 300 million monthly active users sharing an average of 70 million photos per day, and Kochava customers can now track mobile performance campaigns to reach this massive audience.

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Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

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Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser

Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first to offer this enhanced value to advertisers

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SANDPOINT, Idaho, August 31, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the industry’s first Configurable View-Through Attribution service for mobile marketers. Kochava Configurable View-Through Attribution allows mobile advertisers to track who is actually driving the reach of a campaign and influencing activity. New Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle have partnered with Kochava for the launch of Configurable View-Through Attribution and will be the first to offer this enhanced value to advertisers.

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Issued on by Kochava in Mobile Advertising & MarketingLeave a comment

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

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The Kochava Adapter Framework brings push and in-app messaging measurement to the Kochava Platform for an omni-channel view of user acquisition and re-engagement campaign data

Key Kochava partner integrations include Appboy, Leanplum, Localytics and Urban Airship, giving marketers freedom to work with the solution provider best suited to their specific needs

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SANDPOINT, Idaho, July 13, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Kochava Brings Audience Attribution to Mobile Advertising

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Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift

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SANDPOINT, Idaho, July 1, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

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Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data to drive new efficiencies in global campaigns

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SANDPOINT, Idaho, May 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile Data, Mobile IndustryLeave a comment