SINGAPORE and MARLBOROUGH, Massachusetts – MobilityWire® – August 16, 2010
BuzzCity, one of the world’s leading mobile advertising networks with over 2,500 publishers across the globe, and Bitstream Inc. (NASDAQ: BITS) today announced an agreement to deliver mobile advertising via the acclaimed BOLT™ mobile browser. Using the BuzzCity Mobile Advertising Network, Bitstream plans to introduce a new revenue stream via strategically placed, relevant advertising.
“Advertising is a strong complement to many of the features offered within BOLT, allowing Bitstream to create a new revenue stream without interfering with the browsing experience or charging for downloads,” said Anna Magliocco-Chagnon, CEO of Bitstream. “Bitstream has been seeking the right partner for adding advertising to BOLT, and found that regions in which BOLT has its largest numbers of users align perfectly with where BuzzCity’s ad inventories are also strongest. In particular, India and Indonesia, two of BOLT’s largest markets, are countries where BuzzCity delivers the largest number of paid advertisements.”
The BOLT mobile browser has been downloaded by millions of people in over 200 countries and territories around the world. Since BOLT was first introduced in February 2009 its users have viewed more than 1.6 billion Web pages and are now exceeding a rate of 300 million page views each month.
“Advertisers are constantly seeking more channels to reach the right consumer, and a mobile browser such as BOLT is the perfect fit,” said KF Lai, CEO of BuzzCity. “BOLT is finding large numbers of users in both developed and developing markets, and thus has wide appeal for advertisers. In many instances, particularly in developing markets, BOLT is the primary medium by which a person can browse the Internet, making BOLT the only online platform many advertisers can use to reach consumers.”
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream’s award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company’s MyFonts brand is the world’s leading provider of fonts to consumers. Bitstream’s Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company’s latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
BuzzCity is a mobile media company offering brand owners and agencies access to a global advertising network on the mobile internet. The network is made up of publishers from across the world and BuzzCity’s own mobile media properties. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programs. Additional information can be found at www.buzzcity.com.
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