Bitstream partners with xAD to deliver localized search content to millions of BOLT browser users
MARLBOROUGH, Mass. – MobilityWire® – April 25, 2011
Bitstream Inc. (NASDAQ: BITS) announced today it has selected location-aware mobile search expert, xAD (www.xad.com), as its local search partner for the award winning BOLT mobile browser. Through this partnership, locally relevant user searches from within BOLT will now be provided with xAD results, specific to the user’s location search terms.
“Local searches account for a huge portion of the searches from mobile handsets,” says Bitstream director of product management, Ritu Varma. “By leveraging the local search results provided by xAD, the BOLT browser becomes an even more useful tool for our users.”
BOLT users don’t have to do a thing to start benefiting from the enhanced local search results provided through xAD. A BOLT user simply types a search term into the existing BOLT search bar, and if the search term contains something locally relevant, for example “San Diego restaurant,” then BOLT will automatically serve the user the enhanced local xAD search results.
Bitstream has rolled out local search powered by xAD to its users in the U.S. initially, with plans to expand the localized search capabilities out to Germany, U.K. and France in the near term.
xAD delivers locally relevant search results all over the country, and with a network of over one million advertisers has become the second largest source of mobile local search traffic in the U.S. Thanks to xAD’s LocalAdXchange, the company’s network returns highly relevant local targeted results 80 percent of the time – more than double any other provider. xAD local search results deliver additional value by providing more than just a sponsored listing; xAD local results include reviews, offers, maps, directions, and more.
The award winning BOLT browser has been installed more than 20 million times in over 200 countries around the world, and leads the industry as the most advanced and fully featured mobile browser available for phones of all types. BOLT is a free download for people using mobile phones that run Java ME (also known as J2ME) applications – approximately 75 percent of the world’s estimated 4 billion mobile phones – as well as BlackBerry smartphones.
BOLT is available to download for free at http://boltbrowser.com.
The acclaimed BOLT mobile browser has the most faithful rendering of Web pages of any browser in its class. This fast mobile browser quickly and accurately displays Web pages on mobile phones just as they would appear on desktop computers. BOLT is the only browser for mobile phones of all types to support streaming video from popular media sharing sites such as YouTube and MySpace. Based on the same WebKit rendering engine used by the iPhone’s Safari and Android’s Chrome browsers, BOLT is compatible with the majority of the world’s 4 billion mobile phones. BOLT features a patented split-screen viewing mode, intuitive keystroke shortcuts and copy/paste functionality, and offers a user-friendly, feature-rich mobile browsing experience for even entry-level mobile phones. Download BOLT for free at http://boltbrowser.com – the mobile Internet has never looked this good on your phone.
Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream’s award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company’s MyFonts brand is the world’s leading provider of fonts to consumers. Bitstream’s Pageflex brand enables marketers to easily produce customized communications in print, email and online. The company’s latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.
About xAD, Inc.
xAD connects local businesses to mobile consumers. xAD is the largest local mobile search and advertising network in the United States. The company’s patented mobile optimization technology identifies who, what, and where an end user is, and serves the most relevant click, call and check in based advertising. The xAD team has years of experience in developing mobile search algorithms, and has successfully applied this knowledge to unlock the potential of the local mobile market. xAD publishers and advertisers benefit from the scale and reach of the LocalAdXchangeTM platform that manages billions of search and ad requests with the largest combined network of more than one million local and national performance-based advertisers. For more information on xAD, visit www.xAD.com.
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