MobilityWire

Mobile First, Inc. (www.mobilefirst.com), a global leader in mobile billing solutions, today announced availability of Mobile First Mobile Payment processing for developers and providers of online games, social networking applications and virtual currency platforms. Now available in 40 markets around the world, Mobile First Mobile Payment lets these online entertainment merchants provide a highly convenient way for people all around the world to pay for their services. The latest product in Mobile First’s suite of premium SMS solutions, Mobile Payment provides merchants the ability to accept payments from anyone using SMS text messaging services, almost anywhere in the world.

“The global surge in popularity of social network applications, online games and other digital consumption has been met by a growing willingness by users to pay to play,” said Kevin Spector, CEO of Mobile First. “Mobile First is focused on making the payment process simple, secure and reliable for both merchants and consumers. At no cost, Mobile First handles every part of the payment process short of putting our logo on a merchant’s site, breaking down all the barriers to turning on a global mobile payment system.”

Secure, simple and reliable, the Mobile First Mobile Payment solution allows customers of online merchants to shop for myriad online products and services, and complete their purchase by simply entering their mobile phone numbers. Real-time verification is achieved using a security code sent to customers’ mobile phones, reducing the risk of fraud. Payments are immediately processed and customers are credited for their digital purchases.

Built on Mobile First’s proven payment platform that has processed more than $250 million in mobile payments since 2003, Mobile First Mobile Payment eliminates the barriers that come with credit card payments, providing a higher converting alternative payment mechanism, consistently achieving conversion rates ten times that of traditional credit card payment options.

With no setup fee or monthly cost, Mobile First Mobile Payment features:

• Simple implementation and flexible integration
• Full service customer support
• Localized language translation
• Secure transaction processing
• Real-time reporting
• The highest payout rates in the industry
• Ever expanding country support with new markets added every month

To begin using Mobile Payment from Mobile First, merchants simply register by visiting: http://paywith.mobilefirst.com. Once they receive their login credentials and register their products, Mobile First sends HTML code and an easy-to-implement API to activate the Mobile Payment service on the merchant’s website. By simply adding three lines of custom code onto a Web page, merchants are instantly ready to maximize the revenue opportunity of their application with the 1.7 billion potential customers in Mobile First’s supported markets.

Mobile First will be exhibiting at Engage! Expo in New York City on February 16-17. To meet with Mobile First at this event, contact biz@mobilefirst.com, or drop by booth number 26.

For more information about Mobile Payment from Mobile First visit http://paywith.mobilefirst.com.

About Mobile First
Mobile First is a global leader in mobile billing and mobile payment solutions, having processed more than $250 million in secure, reliable SMS payments for merchants and digital content providers all over the world. Founded in 2003, Mobile First is headquartered in the Silicon Valley and has more than 100 employees in offices located in the United States and Hong Kong. For more information visit www.mobilefirst.com.

Kony Solutions, Inc., the mobile applications platform provider with Write Once, Run Everywhere technology, today announced that the Kony Mobile Application Platform™ now supports the Google Nexus One phone and all other predecessor phones that run on the Android mobile operating system including the Motorola Droid and HTC Hero.

Based on an open architecture, the Kony Mobile Application Platform generates native on-device applications and mobile websites for all major mobile device operating systems. This includes more than 8,000 phones across the most popular operating systems. Current mobile operating systems supported are as follows:

• Google Android
• RIM BlackBerry
• Brew
• Apple iPhone & iPod Touch
• Java ME
• Palm WebOS
• Symbian S60
• Windows Mobile

Recognizing the challenge of a fragmented and increasingly diverse mobile device marketplace, Kony Solutions developed an extensible, future-proof mobile applications platform that supports the constant emergence of new devices and operating systems. The Kony Solutions platform utilizes an embedded client library within its Kony Studio development environment, which executes an application development layer that is completely abstracted from the target mobile operating system. Support for a new device or mobile operating system simply requires development and updates to the corresponding client library.

“Android, iPhone, BlackBerry, Windows Mobile, the list continues to get longer and more complex as the mobile marketplace rapidly evolves. The challenge for every consumer facing organization is how to quickly provide their audience with multi-device mobile applications that deliver a high-value experience at an economical cost of ownership,” said Raj Koneru, founder and CEO of Kony Solutions. “At this rapid-fire pace of device development, it is crucial to utilize a mobile application platform that is designed to not only overcome this challenge, but actually take advantage of it. Our Write Once, Run Everywhere technology enables organizations to quickly offer and maintain their mobile applications running on the latest devices, making them truly future-proof.”

About Kony Solutions
Kony Solutions provides the mobile applications platform with Write Once, Run Everywhere technology that delivers mobile presence and commerce for consumer-facing enterprises. Delivering on the vision of one mobile platform, many mobile applications, on all types of mobile devices, the Kony Mobile Application Platform uses a single-code base to develop mobile applications that run faster, better and with lower total cost of ownership. Headquartered in San Mateo, Calif., the company also provides pre-built vertical applications, which are customizable and ready to be deployed, hosted, and managed via Kony 360 services. Visit www.konysolutions.com.

Kony Solutions, Inc., the mobile applications platform provider with Write Once, Run Everywhere technology, today announced the release of Kony Mobile for Commerce, a pre-packaged mobile application developed specifically for merchants and retailers. The Kony Mobile for Commerce application enables companies to quickly launch and maintain a unique branded mobile storefront that delivers a full-featured and secure mobile experience via native on-device applications, device-optimized mobile websites, and other extensible clients such as SMS/MMS services, web gadgets and desktop applications.

Using Kony Mobile for Commerce, retailers can provide a branded and interactive mobile shopping experience to their customers in as little as four-weeks, and on all types of mobile devices including Apple iPhone, RIM BlackBerry, Google Android, Windows Mobile, Symbian and Palm. The application enables customers to browse and purchase products, check order and shipping status, find the nearest store, and conduct secure transactions from their mobile phones. Customers can also receive targeted, timely offers and location-based promotions, as well as access their personal loyalty program account.

Hosted and powered by the Kony Mobile Application Platform™, the Kony Mobile for Commerce application integrates with a retailer’s current and future back-end systems (e.g., GERS, CRM), maximizing capabilities, efficiencies, and performance, all resulting in a superior customer experience and higher satisfaction. The Kony Solutions platform provides the critical mobile infrastructure to support large volumes of transactions, in a secure environment, despite the highly complex challenge of thousands of variations of mobile devices and functionality. Ultimately with Kony Mobile for Commerce, mobile customers can use any type of mobile phone to seamlessly interact with a retailers’ existing commerce and information systems. With Kony Solutions, retailers can deliver an engaging mobile experience aligned with a firm’s overall marketing strategy, driving additional revenue and growing customer loyalty.

According to a recent forecast from ABI Research, North American sales of physical goods ordered via mobile phone has doubled in growth year after year since 2008. Analysts predicted $800 million in 2009 and are predicting it to double to $1.6 billion in 2010.

“Kony Mobile for Commerce is the most comprehensive and advanced mobile commerce application available for retailers to maximize cross-channel sales, profits, and customer loyalty,” said Raj Koneru, founder and CEO of Kony Solutions. “As the mobile channel becomes core to the way shoppers research and buy products and services, the most visionary retailers will embrace an integrated mobile solution, syncing it with their larger business goals and programs to drive the highest overall results.”

Kony Mobile for Commerce Features

• Highly configurable for unique branding and promotion
• Advanced product presentation, search & intuitive navigation
• Flexible filtering & sorting of search results
• Storable My Favorites & wish lists
• Rich product descriptions with multimedia (video, audio & photos)
• Personalized shopper loyalty programs
• Location-based promotions & on-device coupons
• Smart shopping cart with modifier system
• Multi-factor authentication security
• Broad payment gateway integration (e.g., PayPal, credit cards, gift cards)
• Extensive integration methods with back-office and third-party systems (e.g., shipping)
• Order management, history & tracking
• Flexible customer registration & user preferences
• Detailed reporting & analytics, with third-party integration (e.g., Google Analytics, Omniture)

Kony Mobile Application Platform

Providing the development and operational foundation of Kony Mobile for Commerce, the Kony Mobile Application Platform comprises of three primary components that cohesively interoperate with each other and with a business’ existing infrastructure, delivering mobile presence and commerce for consumer-facing enterprises.

• Kony Studio - Providing a complete Integrated Development Environment (IDE) with Write Once, Run Everywhere technology, Kony Studio is an all-inclusive Eclipse plug-in used to design and construct all types of extensible clients. The IDE enables developers to perform all of the required activities with drag and drop ease, from visual UI designing, coding, data integration, application building, one-click emulator testing and deployment to servers.
• Kony Mobile Server – Compliant with open J2EE standards and runs on any industry standard application server and database, the Kony Mobile Server provides all of the functionality required to deploy and interact with the Kony Solutions extensible clients. This highly scalable and rich interaction includes device recognition and optimization, secure multi-factor authentication, ad and campaign management, back-office integration, and reporting and analytics.
• Kony Extensible Clients – Supporting the need for anytime, anywhere customer interaction, Kony Extensible Clients provide various application options applicable to any interaction situation. This unique offering ensures that customers are able access information and transact commerce regardless of the type of mobile or connected device they choose to use at any time. Unlike most other vendors who focus on just providing some form of a one-dimensional mobile application, Kony Solutions provides extensible clients of various interaction types all designed and operated as part of a single application design or code base. This approach ensures that the customer is never penalized for their choice of interaction device type, and the business never misses an opportunity for commerce or customer satisfaction. The various types of extensible clients available from the Kony Solutions platform include:
• On-device mobile applications for all popular devices that take full advantage of the extensive features of the phone, such as GPS, camera, Bluetooth, and contact management
• Device-optimized mobile websites capable of maintaining the same quality, brand image and functionality as your primary website, dynamically optimized for thousands of brands and models of mobile phones
• SMS/MMS services able to deliver two-way interaction using pro-active and reactive content with any type of mobile device. These services can comprise of simple text content or rich multimedia content (e.g., photo, video).
• Web Gadgets and Desktop Applications enabling powerful interaction with customers when utilizing their personal computers. Light weight and unobtrusive, these clients enable real-time delivery of valuable content and offers, as well as easy access to information and commerce.

About Kony Solutions
Kony Solutions provides the mobile applications platform with Write Once, Run Everywhere technology that delivers mobile presence and commerce for consumer-facing enterprises. Delivering on the vision of one mobile platform, many mobile applications, on all types of mobile devices, the Kony Mobile Application Platform uses a single-code base to develop mobile applications that run faster, better and with lower total cost of ownership. Headquartered in San Mateo, Calif., the company also provides pre-built vertical applications, which are customizable and ready to be deployed, hosted, and managed via Kony 360 services. Visit www.konysolutions.com.

Kony Solutions, Inc., a mobile applications platform provider with Write Once, Run Everywhere technology, today announced the release of Kony Mobile Finance for Banking, a pre-packaged mobile application developed specifically for banks, savings and loans, and credit unions. Kony Mobile Finance applications enable companies to quickly launch and maintain a unique branded mobile offering that delivers a full-featured and secure mobile experience via native on-device applications, device-optimized mobile websites, and extensible clients such as SMS/MMS services and gadgets.

Using Kony Mobile Finance for Banking, companies can interact with their mobile customers, enabling them to view their bank and credit card balances and history, make transfers between their accounts, and pay their bills securely from their mobile phones. Customers can also check loyalty program information and review targeted, timely offers from their financial institutions as part of the application’s evolving mobile commerce capabilities.

Hosted and powered by the Kony Mobile Application Platform^TM, the Kony Mobile Finance for Banking application integrates with the institution’s current and future back-end systems (e.g., OFX, CRM), maximizing capabilities, efficiencies, and performance, all resulting in a superior customer experience and higher satisfaction. The Kony platform provides the critical mobile infrastructure to support large volumes of transactions, in a secure environment, despite the highly complex challenge of thousands of variations of mobile devices and functionality. Ultimately with Kony Mobile Finance for Banking, mobile customers can use any type of mobile phone to seamlessly interact with a financial institution’s existing commerce and information systems. With Kony, institutions deliver a rich, engaging mobile experience aligned with a firm’s overall marketing strategy, driving additional revenue and growing customer loyalty.

According to recent research from TowerGroup^[1], mobile banking usage is estimated to grow from 10 million active users in 2009 to over 53 million active users in 2013, representing a compound annual growth rate of 51.8 percent. Driven by consumers’ desire for real-time access to- and control of- their financial information, banks are rapidly looking for solutions to create a mobile banking channel quickly and cost-effectively.

“Banking customers have become increasingly mobile and there is a growing urgency for financial institutions to provide the desired customer service at all times. Mobile technologies present a powerful opportunity for institutions to differentiate themselves with immediate value, resulting in significant revenue opportunities,” said Raj Koneru, founder and CEO of Kony Solutions. “In partnership with the financial community, we have delivered Kony Mobile Finance for Banking to provide all customers a high-value banking experience, regardless of the mobile device they choose to use.”

Kony Mobile Finance for Banking Features

• Account information & summary
• Transaction details & activity
• Funds transfer
• Check deposits
• Bill payment
• Service requests
• Offers & special promotions
• Financial information – foreign currency exchange rates
• Mobile security – OFX compliance, SSL, multi-factor authentication

About Kony Solutions
Kony Solutions provides a mobile applications platform with Write Once, Run Everywhere technology that delivers mobile presence and commerce for consumer-facing enterprises. Delivering on the vision of mobile faster, better and with lower total cost of ownership, the Kony Mobile Application Platform uses a single-code base to develop rich native mobile applications, device-optimized mobile websites, and extensible clients (SMS/MMS/Gadgets). Headquartered in San Mateo, Calif., the company also provides pre-built vertical applications which are customizable and ready to be deployed, hosted and managed via Kony 360 services. Visit www.konysolutions.com.

Polar Mobile (www.polarmobile.com) today announced that applications built using the company’s SMART^TM content and advertising platform are now being used by more than 1 million people around the world. Media publishers are using the proprietary SMART push-publishing platform to launch custom-branded mobile applications so their readers can access content from their favorite brands much faster than browsing through traditional mobile websites. Since its debut applications for Rogers Media – Canada’s largest publisher – launched in February 2008, Polar Mobile has launched more than 50 applications for such major brands as TIME Magazine, BusinessWeek, CNNMoney, Maclean’s and Hockey News.

“Media applications drive repeat value to consumers, advertisers and publishers by consistently delivering new content,” said Kunal Gupta, CEO of Polar Mobile. “Contrary to published reports suggesting usage rapidly declines soon after an application is downloaded, Polar Mobile sees usage of our applications increasing over time. Polar Mobile applications are engaging and easy to use, so consumers visit them every day and our customers gain an important brand- and community-building tool on a take-everywhere device.”

Polar Mobile enables businesses such as magazine publishers, television networks, sports teams and other organizations that build communities to harness the rapid changes in the communications landscape. Although the Newspaper Association of America found that traditional print and online ad sales dropped precipitously in the first half of 2009, losing nearly $5.5 billion or roughly 29 percent from the same period in 2008, another major avenue for readership and revenue is opening in mobile.

Mobile phones are becoming increasingly more capable with larger screens, easier navigation and input mechanisms, more memory and the ability to access faster networks. High speed data networks are nearly ubiquitous across North America, Europe and Asia, and the cost of data plans are dropping worldwide. An August 2009 report from the industry research firm Gartner Group finds that smartphones represent the fastest growing segment in mobile, surpassing 40 million new devices sold in Q2 2009, an increase of 27 percent over the same period in 2008. Once perceived as a business tool, devices like the newest BlackBerry smartphones and iPhones, now more affordable than smartphones of the past, are regarded as “lifestyle” devices and used by consumers of all ages. Designed to be engaging and intuitive, Polar Mobile applications are transforming the relationship between publishers and millions of their customers.

“There is no question that publications like TIME Magazine require a robust mobile presence.” said John Paris, director of mobile products at Time Inc., publisher of TIME Magazine. “Though TIME Magazine’s mobile apps launched by Polar Mobile for BlackBerry and iPhone smartphones are still relatively new, early data justifies our investment in mobile content. Not even 2 months old, TIME’s mobile apps already topped more than 200,000 users and have been opened well over a million times. The average user opens the TIME mobile app at least once every four days. But what is most exciting to us is the social networking implications as we see thousands of articles posted to Twitter, Delicious or sent to users’ friends via email.”

Polar Mobile’s SMART content and advertising mobile platform easily extends online content to mobile devices such as BlackBerry, iPhone, Android and Windows Mobile smartphones through native applications. SMART not only allows media companies to launch custom-branded mobile applications suited to their audiences, but also provides tools for advertising and analytics. Polar Mobile customers are realizing click through rates as much as 15 times greater than they do via the Web. Applications built on Polar Mobile’s SMART platform not only extend the reach of brands into this explosive mobile marketplace, they also create entirely new, predictable and dependable revenue streams.

Polar Mobile applications are tailored for its customers’ specific audiences. For example, the recently-launched application built for BusinessWeek not only gives users top global business news and market analysis, users can also set up personalized watch lists and create customized channels that organize the news as they want to read it. The Toronto Maple Leafs launched applications that deliver fans the latest news, scores, standings, player data and team schedules. The Food Network Canada not only offers users of its mobile app a daily recipe, seasonal recipes and cooking tips but also cooking videos from its hosts.

Consumers will find most applications available for free. A complete list of the more than 50 and growing Polar Mobile applications can be found at http://www.polarmobile.com/html/mobileapps/.

About Polar Mobile
Polar Mobile’s SMART^TM content and advertising mobile platform provides publishers, brands and advertisers tools to deliver, measure and monetize digital media on mobile devices including BlackBerry, iPhone, Android and Windows Mobile smartphones. With its proven track record for compelling personalized content and feature-rich mobile applications, Polar Mobile is the choice of major brands such as BusinessWeek, TIME Magazine, and the Hockey News for putting sports, finance, news and entertainment into their audiences’ hands. Polar Mobile has offices in Toronto and New York and can be found on the Web at www.polarmobile.com.

Mobile application development pioneer, Cascada Mobile, today announced iPhone and Android support for its popular Breeze mobile development platform, adding to its existing support for BlackBerry and Nokia smartphones. Now developers and publishers can use the Breeze Platform to easily create and distribute rich mobile applications that work on billions of mobile phones around the world, including iPhones and Android handsets, without having to rewrite their apps for each individual platform.

Using Cascada Mobile’s Breeze Platform, even the most novice web programmers and content publishers can write innovative rich mobile applications that can be installed on phones and sold in app stores. The Breeze Platform eliminates the enormous cost and complexities of writing mobile applications for thousands of different handset models and provides developers a one-stop shop for distribution across hundreds of wireless operators worldwide.

The combination of smartphones and useful and entertaining mobile applications has sparked a technology revolution, changing the way that consumers interact with and use their mobile phones. Downloads from all app stores will reach 6.67 billion applications by 2014, up from two billion this year, according to market research firm Frost & Sullivan. As of August this year the Apple App Store boasted more than one billion downloads with 65,000 mobile apps available. Most smartphone users (62 percent) download one to five applications per month, and the share of iPhone users in the same category is even higher, at 82 percent, according to Goldman Sachs.

In parallel, analysts are predicting aggressive growth of the smartphone market, despite the handsets’ typically higher price tags. Juniper Research forecasts that by 2013 the smartphone sector will account for 23 percent of all new handsets sold each year. According to research from Gartner, 40 million smartphones were sold worldwide in the second quarter of 2009, a 27 percent gain from the same period last year. Research from In-Stat forecasts more than 100 million app store compatible mobile phones from multiple manufacturers will be shipping within five years.

“There is certainly a boom in mobile apps, and the Breeze Platform lets developers and content publishers easily break into the smartphone mobile application arena with little to no risk,” said Alan Lysne, Cascada Mobile CEO. “With Breeze, developers can create mobile apps that will work on iPhones, Android devices, BlackBerry smartphones, as well as Java-based feature phones, without rewriting for each platform, so their development efforts don’t have to be locked to a single specific device. This multi-device approach is as close to ‘write once’ as you can get in the mobile space, letting developers and content publishers appeal to the broadest set of potential customers while giving their current and future users the freedom to migrate applications as they buy new devices.”

Breeze takes code written in HTML, JavaScript and Cascading Style Sheets and automatically converts it into installed apps on each device. Breeze created applications can run on hundreds of different mobile phone types without the need to create multiple device-specific custom builds. Developers receive a simple line of HTML code they can put on their websites, blogs or social network pages so users can download Breeze-built mobile applications simply by entering their mobile phone number.

About Cascada Mobile:
Cascada Mobile has successfully brought smartphone application development within reach of the average web developer. Cascada Mobile offers developers and publishers the easiest method for creating and distributing rich mobile applications that work on billions of mobile phones around the world, across all the major platforms, from the most complex smartphones to the most basic feature phones – all with one single tool and codebase. Using Cascada Mobile’s Breeze Platform, even the most novice web programmers and content publishers can write innovative mobile applications that can be installed on phones and sold in app stores. Founded in 2005, Cascada Mobile is headquartered in Toronto, Ontario. For more information on Cascada Mobile and the Breeze Platform please visit www.cascadamobile.com.

Dexterra Inc., a leading provider of software to automate and manage mobile workforces, announced today that ThyssenKrupp Elevator (TKE) Americas Business Unit has selected the Dexterra Mobile Service^TM application, based on the Dexterra Concert^TM mobility platform, to mobilize its approximate 5,000 field operations employees in more than 100 different locations. TKE chose the off-the-shelf Dexterra Mobile Service application for its ability to tightly integrate with the elevator company’s enterprise Oracle CRM/ERP systems which will in turn provide its workforce with the process-rich data they need while working in the field.

ThyssenKrupp Elevator is the largest producer of elevators in North America, and is one of the world’s premier manufacturers, installers and service providers for vertical and horizontal transportation. With over 10,000 employees and more than 100 branch and service locations in North America alone, it is of utmost importance that TKE and its field workforce is able to stay on the cutting edge with innovative technology.

“Dexterra sets itself apart from the competition not only in its mobile platform capabilities, but through its ability to offer off-the-shelf applications that will allow us to rapidly realize value in this tough economic environment,” said Barry Pletch, CEO, ThyssenKrupp Elevators AMS. “The productivity of our field service workers is challenged because of the complexity of our legacy back end systems. We anticipate that by streamlining and optimizing these business processes with Dexterra, we can improve our company’s bottom line in very short order, offering us a real tangible opportunity to improve customer satisfaction, increase productivity and reduce our operational costs.”

“Delivering fully and natively integrated end-to-end solutions for employees in the field helps companies like TKE to automate their workflow and get the most benefit from their mobility solution,” said Rob O’Farrell, general manager of Mobile Platform and Applications for Dexterra. “Dexterra is helping TKE streamline business processes and gain a competitive edge by enabling their field operations techs to take real-time business actions in the field, which in turn will help them to fully realize their investment in their existing back-office systems.”

About ThyssenKrupp Elevator
ThyssenKrupp Elevator, Americas Business Unit, is the largest producer of elevators in North America, with over 10,000 employees, more than 100 branch and service locations, and sales of over 2.5 billion US dollars. ThyssenKrupp Elevator, Americas Business Unit, oversees all business for the operations in the USA, Canada, Central and South America. It is part of ThyssenKrupp Elevator AG, one of the leading elevator companies in the world, represented at over 800 locations in more than 60 countries. With nearly 40,000 employees, the company generated sales of approximately 5.0 billion euros in the fiscal year ended September 30, 2008. Its capabilities include passenger and freight elevators, escalators and moving walks, stair and platform lifts, passenger boarding bridges as well as quality service for all products. For more information, visit www.thyssenkruppelevator.com and www.seewhatwebuilt.com

About Dexterra
The business mobility company^TM. Dexterra provides a broad portfolio of mobile applications built on its open mobility platform, Dexterra Concert^TM, that enables businesses worldwide to manage and optimize their mobile workforces. Dexterra supports the largest selection of mobile devices and integrates with the widest range of enterprise back-office systems in use today. Dexterra’s end-to-end solutions help companies large and small experience rapid deployments, greater returns, higher customer and user satisfaction, and a longer lifespan over any other competing solution.

Dexterra has operations in the Americas, Europe, Middle East and Asia Pacific and a vast network of global partners including Accenture, AT&T, IBM, Microsoft, Motorola, RIM and Telstra. For more information, visit www.dexterra.com.

©2009 Dexterra, Inc. All Rights Reserved. “Dexterra” is a registered trademark, and “Concert” and “The Business Mobility Company” are trademarks of Dexterra, Inc.

Cascada Mobile today announced a partnership with Polar Mobile to utilize Cascada’s Breeze mobile development platform to quickly and easily extend the reach of Polar Mobile’s platform beyond smart phones to Java-based mobile phones.  The first Breeze-built mobile app will be for The Hockey News, a leading hockey publication.

With Cascada Mobile’s Breeze platform, developers can create mobile apps in as little as 15 minutes that can take full advantage of the functions and features of mobile phones and smart phones – from the address book to the camera. Breeze-built mobile applications are tested and ported to operate on hundreds of different device makes and models as well as hundreds of networks around the globe, making Breeze-created applications available and ready to run on billions of phones worldwide.

“Polar Mobile has been tremendously successful offering publishers an easy way to get their mobile content to their readers,” said Alan Lysne, CEO, Cascada Mobile. “Our platform lets them offer mobile content to ‘feature phone’ users, enabling them to reach a completely new audience. The first mobile app is a version of The Hockey News, a publication dedicated to hockey fans.”

Media publishers globally are working with Polar Mobile’s proprietary push-publishing platform to effectively extend their brands to mobile phones. Through device-based applications that users download over the air directly to their mobile phone, users have access to content from their favorite publications much faster than browsing through traditional mobile websites.

“Offering fresh content from leading publishers to customers via platforms such as BlackBerry and iPhone has been tremendously successful for us,” said Kunal Gupta, CEO, Polar Mobile. “We recognize the large market outside smart phones that we want to reach and our partnership with Cascada allows us to do exactly that.”

The application will be free to download for users and will provide a new channel for advertisers that seamlessly works with Polar Mobile’s platform. SMS ‘cmap get hockey’ to 32075 to download the application to your feature phone.

About Cascada Mobile
Cascada Mobile offers the simplest method for creating and distributing mobile applications for the billions of mobile phones in use around the world. Cascada Mobile’s Breeze platform eliminates the enormous complexities of writing mobile applications in J2ME – the most widely used mobile platform, and provides a one-stop shop for mobilizing applications to run on hundreds of different handset models and distributing them across wireless operators worldwide. Using basic HTML and JavaScript, any Web savvy individual can create rich J2ME applications though Breeze.  For more information on Cascada Mobile and the Breeze Platform please visit www.cascadamobile.com.

About Polar Mobile
Polar Mobile is a leading North American mobile solutions provider. Polar Mobile’s content and advertising platform (SMART™) provides publishers, brands and advertisers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry and iPhone smart phones. Polar has a proven track record in the delivery of personalized content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. For more information, visit www.polarmobile.com.

Cascada Mobile Breeze from Cascada Mobile on Vimeo

Cascada Mobile Breeze Sample App from Cascada Mobile on Vimeo.

Dexterra®, a leading provider of software to automate and manage mobile workforces, today announced the panel participants for “Achieving Mobile Success in Challenging Times,” the first of three webinars in the Field Service Survival webinar series from Mobile Enterprise magazine. Joining Dexterra to cosponsor this webinar series are AT&T, Microsoft and Motorola.

When: Tuesday, December 16, 2008, 2:00p.m. ET (19:00 GMT)

Where: To register for the webinar visit: www.dexterra.com/cmpgs/0812-fssurvival-webseries.php

Who: Editor in Chief of Mobile Enterprise magazine Susan Nunziata will moderate a panel which includes Doug Karlson, vice president and general manager of field engineering at ADP Dealer Services, and William McNeill, senior research associate, AMR Research.

What: How ADP Dealer Services improved customer service and boosted their bottom line through automating and optimizing the entire work order lifecycle with an enterprise mobility solution. ADP’s mobility solution built using Dexterra’s mobile service applications and the Dexterra Concert™ mobile development platform runs on the AT&T network and uses Motorola devices running the Windows Mobile operating system.

Why: With the increased demand from customers interested in extending the lives of their capital investments, service organizations are feeling the pressure to manage their maintenance and service programs more efficiently so that they can make the most of the potential increase in revenue. In order to do this, service organizations must maintain a high level of service while keeping costs low. Mobilizing their field service workers plays a large part in increasing the efficiency of operations, maximizing productivity, improving customer satisfaction and lowering overall costs.