MobilityWire

• Dexterra Inc., a leading provider of software to automate and manage mobile workforces, announced today that it has deployed the Dexterra Mobile Service application with SAP CRM adapters for SYLVANIA Lighting Services based on the Dexterra Concert mobility platform.
• The new mobile solution integrates tightly with SYLVANIA’s enterprise SAP CRM and R3 systems, allowing the company to send real-time work orders and updates to hundreds of field service technicians dispatched across the United States.
• In supporting the reality of business change, it has already proven its ability to easily scale as new employees are added and handle changes in mobile device types across the enterprise.
• SYLVANIA Lighting Services, a subsidiary of OSRAM SYLVANIA, is the leader in lighting service and maintenance, with more than 40 years of industry experience.
• The company’s 500 field technicians service thousands of customers each year, performing regular interior and exterior lighting inspections, as well as new installations and higher-efficiency lighting upgrades.
• When SYLVANIA decided to replace its legacy field service application, a key requirement was that the new solution be integrated with the company’s SAP CRM and R3 systems.
• They also needed a scalable solution that would not become obsolete if the mobile devices used by field personnel had to be replaced.
• SYLVANIA’s field service application is a full-featured, highly sophisticated field service application that enables SYLVANIA’s field technicians to receive real-time CRM updates from the enterprise back office and adjust their job schedules accordingly.
• They can also take immediate equipment inventories and account for non-billable business activities.
• With less job information to enter manually and more enterprise CRM information available to them regularly, SYLVANIA’s field service technicians now have a productive workflow that lets them respond quickly to customer needs.
• SYLVANIA began rolling out their Dexterra-based mobile solution on the AT&T network in April 2008 and completed the roll-out 4 weeks later.
• To allow for scalability, SYLVANIA also has plans to roll the next generation Motorola Symbol device into the existing Dexterra platform.
• Dexterra partnered with their service delivery partner Softechnologies to deploy the mobile service application and integrate the solution to OSRAM SYLVANIA’s SAP environment.

• Celebrate this Chinese New Year by connecting with family and friends in China using the award-winning Talkster Free World Dialing, a free ad-supported calling service offering unlimited group and person-to-person calls.
• Talkster announced today the immediate availability of country-wide coverage for Talkster’s Free World Dialing™ in China.
• With this expansion into China Talkster is meeting the demands of callers making long distance, international and group conference calls to or from any fixed or mobile phone in China; all for the cost of a single local call.
• One-fifth of the world’s population residing in China, innovative Voice 2.0 company.
• With Talkster, callers listen to a brief 10-second audio advertisement, and then can talk as long as they like in more than 30 countries around the globe.
• To complement this new service coverage, Talkster has also translated its service into Simple Chines, the form of written Chinese read in Mainland China.
• Consumers wanting to use the Talkster service in Chinese can visit www.Talkster.cn.

How it Works:

• People around the world are already using Talkster’s Free World Dialing service today by visiting
  • www.Talkster.com on the Web,
  • http://free.talkster.com from any mobile phone browser,
  • http://i.talkster.com from an iPhone. 
• From any one of these sites, callers simply enter their name and phone number, along with the names and phone numbers of the person or persons they want to call.
• Talkster assigns free local Talkster numbers for each person or group of people a user wants to call.
• These new phone numbers can be saved in any address book or contact list and used every time a Talkster user wants to talk for free.

Win-Win for Advertisers:

• Callers receive a valuable service for free while Talkster offers advertisers a unique way to access and target emerging markets with unique messages based on where users are calling from or calling to. 
• By adding service in China, Talkster is opening an important advertising channel to the world’s largest population. 
• Being able to target ads to callers based on singular or combined demographic data means advertisers reach the right people with their marketing messages, and callers receive valuable offers designed specifically for them.
• When ads are targeted and relevant, consumers are more apt to view them as offers rather than intrusions.