Archive for the ‘Mobile Applications’ Category

Under the Radar: Mobility Announces Call for Companies

Thursday, July 24th, 2008

 

32 mobility startups to be selected to present to an expert panel and audience of industry influencers

SAN FRANCISCO, CA — July 23, 2008

  • Dealmaker Media is announcing a CALL FOR COMPANIES for Under the Radar: Mobility
  • Under the Radar: Mobility is a one-day event featuring 32 emerging mobility technology startups held on November 12, 2008, at the Microsoft Campus in Mountain View, CA.
  • Companies that submit by July 30, 2008 will receive priority consideration for early acceptance.
  • Under the Radar: Mobility will uncover 32 vetted, test-driven startups that have launched within the year in hot sectors such as iPhone apps, location-based services, mobile gaming, mobile social networking, enabling technologies and mobile marketing/advertising.
  • Selected companies will receive expert advice and guidance on messaging and positioning along with assistance in preparing their presentations from Mobility Public Relations.
  • A panel of industry experts as well as audience members will vote to award companies believed to stand the best chance of success.  Awards will be given in each conference category as well as a best of show award, and presented at the end of the conference.

Who’s in the Audience

  •  Now in its 12th series, Under the Radar features an audience of media, business executives, venture capitalists and industry influencers seeking to discover tomorrow’s leading tech companies.
  • Presenting companies will also be in front executives from major carriers, including Verizon, T-Mobile, and Sprint.

Who Presents

  • Presenting companies have come from all over the globe.
  • Past Under the Radar successes include Flickr, Loopt, LinkedIn, MobiTV, Photobucket, Blinkx, Glu Mobile, Sling Media, Userplane, Zimbra and more.
  • Past mobile presenters have gone on to raise $430 million in financing, while others have been acquired or inked strategic partnerships.
  • To nominate a company to present, complete the online form at http://www.undertheradarblog.com/utr_nomination_form.html.
MULTIMEDIA ELEMENTS

QUOTES

Debbie Landa
CEO of Dealmaker Media

“While the perception may be that Under the Radar is a conduit to venture capital, the conference is really a conduit to making business deals.  When we put together the Under the Radar conference, we work to ensure that all of the pieces needed to make and close a deal are not only present in one room, but are also ready to make deals happen. So whether a company is trying to get a meeting to present your technology to carriers, is trying to raise money or find other business development partners, the right people are attending Under the Radar and looking to make deals happen.  After all, we are Dealmaker Media.”

Vipul Sawhney
CEO of Hovr, 2007 winner of the Under the Radar Judges Choice Award for Mobile Advertising

“The Judges Choice honor that Hovr was awarded validates the growing scope of ad-supported content, along with the value that the social networking elements of our site bring to users. Hovr aims to continue to innovate within the social gaming arena and bring to market new value added services to enhance our customers’ mobile gaming experiences. Participating in UTR allowed us to share that mission with the mobile community.”

About Dealmaker Media
Dealmaker Media operates at the intersection of business, technology, venture capital, and the future. Our conferences, roundtables, blogs, and research are designed to inter-connect CEOs, technology executives, investors, analysts and press. Dealmaker Media brings dealmakers together with one ultimate goal: to get the deal done.  For more information visit www.undertheradarblog.com.

RELATED LINKS

Under the Radar

Dealmaker Media

Register for Under the Radar: Mobility

Nominate a company to present at Under the Radar

CONTACT INFORMATION

Technorati Tags: | | | | | | | | | | | | |

Posted in B2B, Conferences and Events, Consumer, Mobile Advertising, Mobile Applications, Mobile Coupons, Mobile Gaming, Wireless | No Comments »

Cascada Mobile Makes Mobile Application Development a Breeze

Monday, June 30th, 2008

Cascada Mobile

New mobile application development and distribution platform makes it easy for almost anyone to create, test and distribute mobile applications

TORONTO, ONT. – June 30, 2008

WHAT IS BEING ANNOUNCED:

  • Cascada Mobile (www.cascadamobile.com) announced today Breeze, a new development platform that can transform ideas into globally distributed mobile applications in as little as fifteen minutes.
  • There are more than 2 billion mobile phones already in use around the world.
  • Cascada’s Breeze platform provides anyone with knowledge of even the most basic Web programming languages the easiest method for creating, testing and distributing mobile applications to phones anywhere in the world.
  • Breeze-created applications are subsidized by mobile advertisements making the service free for anyone to use.

WHAT IS THE MOBILE DEVELOPMENT CHALLENGE:

  • Unlike the “write once, run anywhere” world of Web programming, where a single set of code can work universally on any computer, operating system and Web browser, mobile application development is fraught with complexities.
  • Mobile phones can have different screen sizes, button and keyboard configurations, and other features that impact how a mobile application runs.
  • Despite the fact that J2ME, the mobile version of the Java programming language, is supported on billions of phones in the market today, an application that runs on one phone may not work on hundreds of other phone models, even if those phones are similar in design or come from the same manufacturer.
  • To ensure that an application works on all handset makes and models, it must be tested.
  • The daunting task of testing applications on hundreds of different phones by itself puts mobile development out of reach for a great many developers.
  • Beyond the testing, global application distribution requires dealing with more than 100 different wireless carriers and network operators.

HOW BREEZE SOLVES THE MOBILE DEVELOPMENT CHALLENGE:

  • The Breeze platform takes code written in HTML, JavaScript and Cascading Style Sheets (CSS) and automatically converts it into J2ME code, also known as the Java Platform, Micro Edition or Java ME.
  • As a result, any Breeze created application can run on hundreds of different mobile phone types.
  • Breeze enables Web programmers unaccustomed to mobile development to add important functions that don’t exist on the Web, such as using the built-in camera, accessing the contact list or even adding an exit button for their applications.
  • Once the HTML and JavaScript is compiled into J2ME, Breeze produces a mobile application that can be distributed to phones anywhere in the world, and will automatically detect the correct version to send to a phone.
  • Developers receive a simple line of code they can embed onto their websites, blogs or social network pages allowing people to download their new application directly to their phone over their wireless service provider’s network.
  • The Breeze platform reduces the testing of mobile applications for hundreds of different handsets down to a single run on the Breeze Simulator.
  • Developers receive a simple line of code they can put on their websites, blogs or social network pages allowing people to download the application merely by entering their mobile number.
  • Breeze also takes care of distribution via SMS, WAP Push and direct download from a mobile phone, ensuring the right version of the application is sent to each end user’s phone.

WHAT BREEZE CAN CREATE:

  • Breeze offers developers the ability to create fully integrated mobile applications, and not merely mobile “widgets.”
  • Increasingly common, mobile widgets are small applications that usually require a separate widget container to be installed on your phone, in addition to each widget.
  • With Breeze, the result is a standalone application that installs on a phone with its own icon.
  • Breeze gives developers a full range of HTML, JavaScript and CSS capabilities, plus the ability to take full advantage of the features on mobile phones, such as built in cameras or contact lists.
  • The only limitations are imagination and the capabilities of mobile phones.

WHAT ELSE:

  • During Cascada’s three month closed beta, developers used the Breeze platform to easily create applications from Tile Puzzles to Image Slideshows and News Readers.
  • With today’s announcement, Breeze is now available to anyone who wants to create applications for mobile phones.
  • The Breeze platform is free for any developer or programmer to use to create and distribute their mobile applications.
  • To subsidize the cost of distribution, Cascada Mobile ad-enables each application.
  • End users of Breeze-created applications will see mobile ads while using the applications.
  • Options are available for developers who wish to pay for their use of the Breeze platform in order to offer ad-free applications to end users.
MULTIMEDIA ELEMENTS

QUOTES

Craig Mathias, a principal with the wireless and mobile advisory firm Farpoint Group (Ashland, MA)

“The mobile handset is very clearly the critical application platform going forward. But building mobile applications has traditionally been difficult and expensive due to complex programming environments and the wide diversity of handsets and mobile platforms. Cascada Mobile’s new Breeze Platform enables anyone with knowledge of Web programming to build mobile applications quickly and inexpensively, and equally important, to distribute these apps to a broad range of handsets easily and efficiently.”

Alan Lysne, CEO of Cascada Mobile

“By removing the complexities inherent in mobile application development, we believe we’re going to see a new era in mobile application innovation as the mobile platform becomes available to literally millions more developers. Now that we’ve simplified the creation, testing and distribution of mobile applications, we expect to see evolution in the mobile arena akin to the evolution on the Internet that became Web 2.0.”

About Cascada Mobile
Cascada Mobile offers the simplest method for creating and distributing mobile applications for the more than 2 billion mobile phones in use around the world. Cascada Mobile’s Breeze platform eliminates the enormous complexities of writing mobile applications in J2ME – the most widely used mobile platform, now known as Java ME – and provides a one-stop-shop for mobilizing applications to run on hundreds of different handset models and distributing them across of wireless operators worldwide. Using basic HTML and JavaScript, any Web savvy individual can create rich J2ME applications though Breeze. For more information on Cascada Mobile and the Breeze Platform please visit www.cascadamobile.com.

RELATED LINKS

Cascada Mobile

Cascada Mobile Online Press Kit

del.icio.us bookmarks for Cascada Mobile

CONTACT INFORMATION

Technorati Tags: | | | | | | | | | | | | |

Posted in J2ME and Java ME, Mobile Applications, Wireless | No Comments »