Kochava Leads Mobile Analytics Industry into 2016 – The Year of Efficiently Targeted Mobile Ad Spend and Collective Intelligence for Advertisers

Mobile attribution and analytics pioneer, Kochava, grows network integrations to 1700 amidst explosive growth and market maturity to close out 2015 Click to Tweet SANDPOINT, Idaho, January 14, 2016 /MobilityWire/ -- Read more

Kochava to Host Third Annual Mobile Summit

The invitation-only, mobile advertising industry event returns to Sandpoint, Idaho, February 2016; uniting thought leaders from across the mobile advertising ecosystem Click to Tweet SANDPOINT, Idaho, December 17, 2015 /MobilityWire/ -- Read more

Kochava Named Innovative Company of the Year

Idaho Innovation Awards honor Sandpoint-based mobile company with prestigious award for innovation Click to Tweet SANDPOINT, Idaho, November 6, 2015 /MobilityWire/ -- Kochava (www.kochava.com), the leader in mobile attribution analytics Read more

Cota Wireless Power Technology Recognized in 2015 CTIA E-Tech Awards

Ossia’s Cota™ Wireless Power Technology Awarded alongside Qualcomm, Samsung, Microsoft and Intel at annual CTIA Super Mobility show Click to Tweet BELLEVUE, Wash., September 23, 2015 /MobilityWire/ -- Ossia, Inc. (www.ossiainc.com), today announced Read more

The Power of “The Collective” Poised to Make Mobile Advertising the Most Efficient Ad Medium Ever

AdXcel, Altrooz, Appia, Kochava and Liquid partner to bring collective intelligence to mobile ad space; invite ad networks and publishers globally to join The Collective Click to Tweet SANDPOINT, Idaho - September 23, 2015 Read more

Privacynq Brief Eases Consumer Privacy Concerns for IoT Products

New standard for easy-to-understand privacy and security disclosures builds consumers’ digital trust in IoT products Click to Tweet YORK, PA. - September 21, 2015 /MobilityWire/ --  Today PrivacyCheq (www.PrivacyCheq.com) announced the immediate availability of Read more

Kochava Brings Industry Leading Mobile Attribution Analytics to Korea

New office in Seoul expands Kochava presence in APAC, adds in-country support for South Korean app marketers looking to accurately measure and optimize user acquisition campaigns Click to Tweet SANDPOINT, Idaho, Read more

Kochava Extends Reach - Provides Measurement for Instagram Ads

Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data for campaign optimization Click to Tweet SANDPOINT, Idaho, September 3, 2015 /MobilityWire/ -- Read more

Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first Read more

Ossia’s New Chief Commercialization Officer to Speed Innovative Wireless Power Technology to Market

Abid Hussain, inventor of QuickCharge™ technology, brings more than 20 years of business and technical experience with deep Power Management and IoT expertise to Ossia leadership team Click to Tweet Ossia Read more

Mobile Advertising & Marketing

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

Kochava

The Kochava Adapter Framework brings push and in-app messaging measurement to the Kochava Platform for an omni-channel view of user acquisition and re-engagement campaign data

Key Kochava partner integrations include Appboy, Leanplum, Localytics and Urban Airship, giving marketers freedom to work with the solution provider best suited to their specific needs

Click to Tweet

SANDPOINT, Idaho, July 13, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

Read more

Print Friendly, PDF & Email
Issued on by Kochava in Mobile Advertising & Marketing, Mobile Apps Leave a comment

Kochava Brings Audience Attribution to Mobile Advertising

Kochava

Industry-leading mobile analytics company combines IdentityLink with Proximity Identification to deliver cross-device attribution at the audience level, giving advertisers new insights into what is driving incremental attribution lift

Click to Tweet

SANDPOINT, Idaho, July 1, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced Audience Attribution, a whole new way for advertisers to understand their customers’ behavior across devices and platforms. Audience Attribution gives mobile advertisers the power of cross-device attribution and targeting to reveal incremental attribution lift, all while maintaining the high standard of security and privacy, which has been a cornerstone of the Kochava system since its founding.

Read more

Print Friendly, PDF & Email
Issued on by Kochava in Mobile Advertising & Marketing, Mobile Apps Leave a comment

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

dripthat_horizontal

Dripthat for iPhone and iPod touch is the most complete social content sharing app, giving people total control over what is shared, when it’s shared and with whom

  • First app to combine photos and videos in the same album
  • Superior privacy settings ensure content is only seen by people selected to view it
  • Adds tempo to content sharing, letting people select when their content is seen
     

DALLAS, May 27, 2015 /MobilityWire/ — Dripthat™ (www.dripthat.com), a revolutionary new app for sharing photos and videos launched today in the App Store, delivering new ways to be creative with the content people love to share. With its advanced photo and video sharing features and attention to privacy, dripthat is the most complete social content sharing app yet conceived, giving people total control over what content is included, who can see it and when it is shared.

Click to Tweet

Read more

Print Friendly, PDF & Email
Issued on by Dripthat in Mobile Apps Leave a comment

Fitnesstrax Announces Kickstarter Campaign to Support Launch of RunningTrax Personalized Workout Mobile App

runningtrax_sm

Kickstarter campaign offers pre-launch promotional packages for breakthrough mobile app providing runners and running organizations with custom workouts personalized to each runner’s specific level of ability.

ATLANTA, May 6, 2015 /MobilityWire/ — FitnessTrax, Inc. announced today the launch of the RunningTraxtm Kickstarter campaign to support the launch of the RunningTrax iPhone mobile app. Based on the best-selling book by the same name, RunningTrax is the only app that provides runners with workouts that are personalized to their level of ability.

Read more

Print Friendly, PDF & Email
Issued on by FitnessTrax in Mobile Apps Leave a comment

Kochava Growth Drives Company Expansion

Kochava

Two new executives and new global headquarters in Sandpoint, Idaho, give mobile attribution analytics pioneer, Kochava, the space and leadership experience to continue market-leading growth

Click to Tweet

SANDPOINT, Idaho, May 5, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

Read more

Print Friendly, PDF & Email
Issued on by Kochava in Mobile Advertising & Marketing, Mobile Apps, Mobile Data, Mobile Software Leave a comment

Kochava First to Support Apple Watch for Brands’ Mobile App Measurement and Tracking

Kochava

Industry leading analytical support is available for Apple’s new flagship wearable; another innovation offered first by Kochava

Click to Tweet

SANDPOINT, Idaho, April 27, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced the company is the first to support app analytics and mobile campaign tracking for Apple’s hugely anticipated wearable device, the Apple Watch.

Read more

Print Friendly, PDF & Email
Issued on by Kochava in Mobile Advertising & Marketing, Mobile Apps Leave a comment

Kochava Increases Transaction Volume by 470% in Q1 2015

Kochava

Q1 growth drives addition of San Francisco sales office led by new vice president of business solutions, James Linden, and new publisher development division led by director of publisher development, Jeremy Grimm

Click to Tweet

SANDPOINT, Idaho, April 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced that its transaction volume for the first quarter of 2015 represented a whopping 470 percent increase over the first quarter of 2014. Driven by the expansion of existing client campaigns and explosive growth in new accounts, Kochava’s impressive year over year growth led the company to hire James Linden, vice president of business solutions, who will head up a new Kochava San Francisco office, and Jeremy Grimm, director of publisher development, who will lead the company’s newly formed publisher support and development division.

Read more

Print Friendly, PDF & Email
Issued on by Kochava in Mobile Advertising & Marketing, Mobile Apps Leave a comment

PANASONIC INTRODUCES HOMETEAM™ Online Service Connects Loved Ones, Keeps Families in Touch

Panasonic - HomeTeam

HomeTeam brings grandparents and grandchildren together through shared reading and game play over video calls

Click to Tweet

NEWARK, NJ, March 24, 2015 /MobilityWire/ — Panasonic today announced a simple way for grandparents to maintain and build ever more meaningful relationships with their grandchildren, even when they’re far apart. The new HomeTeam™ service blends interactive books and games with video calling to create a fun and friendly environment designed to help start real conversations and build lasting memories. The service is available on web browsers for use on personal computers and as a tablet app from the Apple App Store and Google Play store.

Read more

Print Friendly, PDF & Email
Issued on by Panasonic USA in Consumer Electronics, Mobile Apps Leave a comment

CliqWrap Makes Legal Notice and User Consent Painless For Mobile Developers

AgeCheq COPPA Compliance Ecosystem

New Cloud Service Delivers Mobile-Friendly Terms Of Service (TOS), End User License Agreement (EULA), Privacy Policies, and Age Gates With Minimal Coding

Click to Tweet

YORK, PA. March 2, 2015 /MobilityWire/ — Today, AgeCheq (www.agecheq.com) announced announced CliqWrap, a new cloud-based service that delivers legal contract and privacy notices to mobile app and game users and documents their acceptance, as required by a variety of state and federal laws. With CliqWrap, publishers can add beautifully formatted, mobile-friendly legal notices with user acceptance and age gates to their apps simply by adding a few lines of code.

Read more

Print Friendly, PDF & Email
Issued on by AgeCheq in Cloud Services, Mobile Apps, Mobile Content and Games Leave a comment

Parents, Today is Digital Privacy Day – Send Your Kids to Online Privacy Camp

AgeCheq COPPA Compliance Ecosystem

AgeCheq celebrates Data Privacy Day 2015 by launching Kids Online Privacy Camp, a free app to help parents teach children about their online privacy

  • Jan. 28 is Data Privacy Day, the annual celebration of digital security, privacy and awareness in the U.S. and Canada.
  • Kids under 13 are spending more time with their digital devices than ever before, and increased screen time heightens the need for instilling safe digital habits.
  • Parents and teachers have very few resources to draw on to help educate their kids about privacy and the reality of online interaction.
  • AgeCheq is launching a free and fun mobile app that teaches children ages 5 to 13 about privacy, online interaction (including bullying), and etiquette.
  • Parents can use the app in different ways depending on the age and sophistication of their children.
     

Click to Tweet

YORK, PA. January 28, 2015 /MobilityWire/ — Today, AgeCheq (www.agecheq.com) a leading provider of cloud-based services that safeguard children’s online privacy, announced Kids Online Privacy Camp, a new privacy education app for families. Launched today in support of Jan. 28 as Data Privacy Day (DPD), the free Kids Online Privacy Camp app is available immediately for any Apple or Android device.

Read more

Print Friendly, PDF & Email
Issued on by AgeCheq in App Development, Mobile Apps Leave a comment