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Online Gamers Get Their Game On at Gamorama.com

Flycell — Mon, 01 Feb 2010 17:41:35 +0000

Flycell’s new casual gaming website brings online gamers the best in interactive fun right to their fingertips

NEW YORK – MobilityWire^® – February 1, 2010

Flycell, Inc. (www.Flycell.com), the popular mobile and online media and entertainment company, today announced Gamorama, a new casual games portal featuring the best in casual games for people of all ages, all played online at www.Gamorama.com. With something for every level of gamer, Gamorama is fun to play, easy to join, and features the highest quality casual games from the biggest producers in the industry.

Gamorama brings the biggest names in the online gaming industry together, including publishers like MumboJumbo, Alawar, Playrix, Hipsoft, Merscom and Gogii. Whether players have five minutes or five hours, are rookie gamers or consider themselves pros, they will find what entertains them the most at Gamorama.com. Adventure? Yeah, Gamorama’s got that. Casino? You bet. Arcade, sports, racing, puzzle, brain teasers, board games? Gamorama’s got them all and more.

With a diverse catalog big enough to satisfy the needs of the most voracious casual gamer, Gamorama is dedicated to quality over quantity. Gamers can count on finding only the highest caliber of online games that are simple to download and work like they are supposed to as part of their Gamorama subscription.

“At MumboJumbo we work hard to create games that are entertaining, addictive, and fun to play,” said Robert Einspruch, VP, Digital/Online Distribution at MumboJumbo. “Beyond the game itself, what keeps the gamers coming back for more is an elegant and simple to use interface for finding and playing our games. Flycell has achieved this simplicity right out of the gate with Gamorama.”

Leveraging Flycell’s proven online marketing expertise and experience, Gamorama comes to market with the best names in the industry already on board, and numerous additional deals in the pipeline.

“A sure fire cure for boredom anytime of the year, online games are a fun and entertaining way to pass time and relieve stress,” said Gamorama’s CEO Alberto Montesi. “We created Gamorama as a one stop shop for the highest quality online casual games available, where people could come to find games they already love to play, and find new favorites to keep them entertained.”

Join Gamorama Today

Joining Gamorama is simple. Online gamers visit www.Gamorama.com to browse the selections from the vast Gamorama catalog. Players can sign up for a free trial to start playing immediately, or can select one of three subscription levels from one of several packages offered.

All Gamorama subscriptions are billed through a credit card. Gamorama games vary in size from 30 to 200 megabytes and are currently only compatible with PCs. Any games downloaded from Gamorama during a paid subscription are the players’ to keep forever. Games downloaded during the free trial period will expire after one hour.

For more information and to subscribe to the Gamorama service, please visit http://www.Gamorama.com today.

About Gamorama
Gamorama is the place for online gamers to get their game on! Gamorama is an online portal for casual games for people of all ages and all gaming abilities. The subscription based Gamorama website features the highest quality online casual games from the biggest producers in the industry. For more information concerning Gamorama please visit http://www.Gamorama.com.

About Flycell
Flycell, Inc. is a leading mobile and online media and entertainment destination. Flycell lets people from all walks of life personalize their phones with the mobile content that reflects their own unique tastes in entertainment, sports, games and more. The company partners with media companies and mobile network operators globally that utilize Flycell’s cutting edge multimedia applications and services. Headquartered in New York, N.Y. and launched in 2005, Flycell is a wholly-owned subsidiary of wireless services company Acotel Group (MIL: ACO). For more information concerning Flycell visit: http://www.flycell.com.

CONTACT INFORMATION

Holly Woolard

Mobility Public Relations

Work: +1-503-343-4144

Flycell Press Kit: http://flycell.mobilitypr.com

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And the Mobile Content Winners are…

Flycell — Wed, 27 Jan 2010 08:10:35 +0000

Flycell announces top mobile content for 2009

NEW YORK – MobilityWire^® – January 27, 2010

Flycell, Inc. (www.Flycell.com), the popular mobile and online media and entertainment company, announced today the top mobile content for 2009 based on actual consumption by millions of people who subscribe to the Flycell service around the globe. People come to Flycell to download ringtones, mobile games, wallpapers, animations and themes to personalize their mobile phones and make them unique reflections of their individuality and lifestyle.

Even though the faltering economy impacted other areas of consumer electronics and digital media, Flycell reported 2009 as its best year ever, with more people using the Flycell service for downloading mobile content than ever before.

TOP MOBILE PHONE:

Handset manufacturers and mobile operators may be interested to know which devices were the most popular ones used by Flycell subscribers. Motorola, Sony Ericsson and Kyocera each had one handset apiece in a top ten list dominated by Samsung and LG. Which handset was the most popular? The envelope please?

The handset most used by Flycell subscribers in 2009 was the touch screen LG Vu (also referred to as CU920 and CU915).

TOP MOBILE GAME:

Mobile games have become one of the most popular ways to engage the brain when a person would otherwise be bored, such as waiting for a bus, riding the subway or shopping with a girlfriend. Games based on television game shows were popular this year, with “Wheel of Fortune Deluxe” and “Jeopardy Deluxe” both landing in the top five. Which mobile game takes the top prize? The envelope please?

The game most downloaded by Flycell subscribers in 2009 was the action packed arcade game “Crash Bandicoot Nitro Kart 2.”

TOP WALLPAPER:

Because wallpapers decorate the backgrounds of mobile phone menus and idle screens, they are the most seen images people have on their phones. The wallpaper category 2009 was the year for Bling, Butterflies, Babies, and Barack Obama. A wallpaper featured earlier in the year entitled “Obama is My Homeboy” rounded out the top five, along with the images “Blue Neon Butterfly,” “Neon Butterfly Heart” and “Baby Girl.” But what did Flycell subscribers use most to dress up their phones? The envelope please?

In a sign of things that hopefully will come as the economy improves, the flashy money and dollar sign image “$ BLING $” was the most downloaded wallpaper in 2009.

TOP RINGTONE:

Ringtones are snippets of songs that people can assign to individual contacts in an address book. When people hear a favorite artist singing a chorus to a song they love they think, “This is a call I want to take!” Do people’s tastes in ringtones match their music tastes? The Billboard Hot Digital Songs of 2009 chart, a list of the top-downloaded songs across all genres ranked by sales data as compiled by Nielsen SoundScan, is topped by the Black Eyed Peas’ “Boom Boom Pow,” followed by hits from Lady Gaga, Flo Rida, Beyonce, Taylor Swift and other artists with ringtones at Flycell.com.

Though “Boom Boom Pow” made it to the top five in Flycell’s most downloaded ringtones of 2009, the song trailed “Kiss Me Thru the Phone” by Soulja Boy Tell’em, “I Love College” by Asher Roth and “Birthday Sex” by Jeremih. What ringtone was number one? The envelope please?

The ringtone most downloaded by Flycell subscribers in 2009 was from the song “Best I Ever Had” by the artist Drake.

TOP ARTISTS:

Flycell saw many artists skyrocket to the top of download lists in each genre and become some of 2009’s megastars. Eminem, Drake, Lil’ Wayne and Black Eyed Peas were all major players in the rap/hip-hop world this year. R&B artists like Jeremih, Ne-Yo, Keri Hilson, Keyshia Cole and Jay Sean were all in regular rotation on the top ringtone lists throughout the year as well.

Rock legends Bon Jovi had competition from newer artists like Hinder, 3 Doors Down, Saving Abel and The All-American Rejects. Country legend George Strait also had some stiff competition from Toby Keith, Sugarland and the freshest face in country, Taylor Swift.

The pop category saw the fiercest competition of all, with undoubtedly one of the best female pop singers of all time, Mariah Carey, joined by new stars, Rihanna, Lady Gaga, Miley Cyrus and Katy Perry as the top five pop artists stealing the hearts of Flycell subscribers. Who made it to the top? The envelope please?

The top ringtone artists in 2009 were (by genre):

Rap/Hip-Hop: Lil Wayne
Rock: Saving Abel
Pop: Mariah Carey
R&B: Keri Hilson
Country & Folk: Taylor Swift
Latin: Don Omar

The full lists of 2009 winners in each of the following categories can be found on the Flycell Blog:

Visit http://www.flycell.com to kick 2010 off with your own mobile content favorites.

CONTACT INFORMATION

Holly Woolard

Mobility Public Relations

Work: +1-503-343-4144

Flycell Press Kit: http://flycell.mobilitypr.com

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Flycell’s New Bid Hunter Game Brings Interactive Upside-Down Auction Fun to Online and Mobile Players

Flycell — Mon, 22 Jun 2009 16:39:10 +0000

How low can you go and still be unique? Flycell offers thousands of dollars in prizes for game players with lowest unique bids

NEW YORK – MobilityWire^® – June 22, 2009

Flycell, Inc., the popular mobile and online media and entertainment company, today announced Bid Hunter, a new strategy game played both online and via mobile phones where players are challenged to come up with the lowest unique guess to win big ticket prizes. Bid Hunter complements Flycell’s already diverse and growing offering of online and mobile games of every genre, all available at Flycell.com.

In Bid Hunter, players can guess up to 30 times daily online at http://www.flycell.com/bid-hunter or from their mobile phones. The “hunter” with the lowest unique guess is the winner. Hunters receive real time text alerts or emails that help them along, making the game interactive and highly addicting.”Flycell’s customers are sure to get a thrill from winning high-end items like big screen TVs and home theater systems simply by making the lowest unique guess,” says Lindsey Weinger, VP Web Experience at Flycell. “While the person with the fattest wallet will always win in a traditional auction, Bid Hunter turns that idea on its head and adds interactive features like text alerts that make it even more fun and addicting.”

Although this type of game is sometimes referred to as a “reverse auction,” it’s not really an auction at all. The object of the game is to guess the lowest number to win the prize. A guess does not represent any actual dollar value, and the prize is absolutely free for the winner, including the delivery.

Bid Hunter features at least five live prizes every day, from 58” Plasma TVs to Blu Ray Home Theater Systems, with two weekly winners, one bi-monthly winner, one monthly winner, and one grand prize winner each quarter. Flycell will award 34 prizes this quarter, together valued at more than $30,000.

How to play Bid Hunter
Playing Flycell’s Bid Hunter is fun and easy. When playing from the Web simply pick a prize and enter a guess. The winner is the hunter with the lowest unique guess when the game ends. The “lowest” guess is the smallest positive, whole number. Hunters cannot guess zero, numbers smaller than zero, or fractions. A “unique” guess is a number that no one else has chosen. Hunters can guess up to 30 times each day, and when they submit a bid online they get instant prompts letting them know how they stand up against the competition. Hunters can check their status anytime on the prize page (http://www.flycell.com/bid-hunter) and view their entire guess history on each item. Hunters also receive emails informing them if they have picked the lowest unique number or if they’ve just been bumped by another user.

To play from a mobile phone hunters text HUNT to 69999 for the current prize list, pick a prize from the list and then text the prize’s keyword along with their guess to 69999 (e.g., To: 69999 Message: HDTV 107). When playing from a mobile phone hunters receive text message alerts with real time updates on the status of their guesses. Mobile players can also check the status of their guesses at any time by texting BID INFO to 69999.

Hunters can play Bid Hunter online for free or can subscribe to Bid Hunter Pro for $9.99/month to play from their mobile phone. The Bid Hunter Pro subscription offers mobile Bid Hunter game play, ad-free online Bid Hunter play, hints sent to the mobile phone, and unlimited Bid Hunter text alerts.

Visit http://www.flycell.com/bid-hunter to get started playing Flycell’s Bid Hunter today.

About Flycell
Flycell, Inc. is a leading mobile and online media and entertainment destination. Flycell lets people from all walks of life personalize their phones with the mobile content that reflects their own unique tastes in entertainment, sports, games and more. The company partners with media companies and mobile network operators globally that utilize Flycell’s cutting edge multimedia applications and services. Headquartered in New York, N.Y. and launched in 2005, Flycell is a wholly-owned subsidiary of wireless services company Acotel Group (MIL: ACO).For more information concerning Flycell visit: http://www.flycell.com.

CONTACT

Melissa Burns

Mobility Public Relations

Work: +1-208-946-4849

Flycell Press Kit: http://flycell.mobilitypr.com

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Hovr Wins 2008 Mobile Content Award

Hovr — Mon, 17 Nov 2008 12:55:04 +0000

Hovr’s Mobile Gaming Social Network, MobileSpace, Named “Best Mobile Infotainment & Community” Service of the Year

NEW YORK, N.Y. — November 17, 2008

Hovr Inc. (www.hovr.com), the successful ad-supported free mobile gaming service and social network, announced today that it won the 2008 Mobile Content Awards presented by the 2008 Mobile Content Conference in Seoul, South Korea.
Hovr’s service and its mobile gaming community, MobileSpace, won the 2008 Mobile Content Award for “Best Mobile Infotainment and Community.”
The Mobile Content Awards is an annual event that recognizes excellence in mobile content creation from companies across the globe.
This year’s Mobile Content Awards judging panel was made up of 10 of the mobile content industry’s most recognized experts and most influential editors including Maarten Noyons, founder and CEO of the International Mobile Gaming Awards; Tim Green, executive editor, Mobile Entertainment; Justin Davis, editor in chief, Modojo; Kyle McInnes, editor in chief, QuicklyBored.com; and Hitotora Higashikuni, chairman of the Mobile Content Forum.
Hovr offers players free ad-supported mobile games with the ability to engage in a social gaming community where users can find and interact with friends, compete and challenge each other in contests, participate in tournaments, message each other and build virtual avatars and goods.
Hovr enjoys active participation by nearly 2 million registered users from over 190 countries, supporting more than 19 million mobile game downloads.
Consumer-oriented web sites, mobile portals and carriers worldwide are also offering their users direct access to hundreds of free, highly entertaining, engaging, ad-supported mobile games, all under their own brand through the company’s “Powered by Hovr” service, creating significant new revenue opportunities through enhanced entertainment choices for end users.
Beyond free mobile games, the Powered by Hovr white label service offers cutting edge online and mobile social networking features.
Hovr’s social networking tools provide a whole new way for community members to connect and interact around mobile game play and the sharing of mobile content.

To try out Hovr’s award winning mobile gaming service visit www.Hovr.com on the Web or from your mobile phone.

MULTIMEDIA ELEMENTS

QUOTES

Vipul Sawhney, CEO of Hovr

“South Korea is universally known to be the most connected country and a leader in wireless innovation and adoption. To be recognized by such an expert panel of judges in an event held in the most advanced wireless country in the world is strong affirmation of Hovr’s innovative approach to the social aspect of mobile content. Hovr will continue to innovate social gaming and enhance our customers’ mobile gaming experiences.”

About Hovr
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

About Mobile Content 2008
The Mobile Content 2008 conference and awards are held to lead progress in the mobile content industry and facilitate networking with the aim of exchanging information on mobile content, the core of the new media generation, while honoring the outstanding mobile content production in Game, Music & Video, and Infotainment & Community. For more information please visit http://www.mobilecontent.co.kr.

CONTACT INFORMATION

Tamara Parker (Agency)
Mobility Public Relations
+1-503-946-3281
Email: hovr@mobilitypr.com
Press Kit: http://hovr.mobilitypr.com
Blog: http://www.mobilityblogs.net/hovr
Website: http://www.hovr.com

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Under the Radar: Mobility Announces Call for Companies

Under the Radar — Thu, 24 Jul 2008 22:30:06 +0000

32 mobility startups to be selected to present to an expert panel and audience of industry influencers

SAN FRANCISCO, CA — July 23, 2008

Dealmaker Media is announcing a CALL FOR COMPANIES for Under the Radar: Mobility
Under the Radar: Mobility is a one-day event featuring 32 emerging mobility technology startups held on November 12, 2008, at the Microsoft Campus in Mountain View, CA.
Companies that submit by July 30, 2008 will receive priority consideration for early acceptance.
Under the Radar: Mobility will uncover 32 vetted, test-driven startups that have launched within the year in hot sectors such as iPhone apps, location-based services, mobile gaming, mobile social networking, enabling technologies and mobile marketing/advertising.
Selected companies will receive expert advice and guidance on messaging and positioning along with assistance in preparing their presentations from Mobility Public Relations.
A panel of industry experts as well as audience members will vote to award companies believed to stand the best chance of success. Awards will be given in each conference category as well as a best of show award, and presented at the end of the conference.

Who’s in the Audience

Now in its 12th series, Under the Radar features an audience of media, business executives, venture capitalists and industry influencers seeking to discover tomorrow’s leading tech companies.
Presenting companies will also be in front executives from major carriers, including Verizon, T-Mobile, and Sprint.

Who Presents

Presenting companies have come from all over the globe.
Past Under the Radar successes include Flickr, Loopt, LinkedIn, MobiTV, Photobucket, Blinkx, Glu Mobile, Sling Media, Userplane, Zimbra and more.
Past mobile presenters have gone on to raise $430 million in financing, while others have been acquired or inked strategic partnerships.
To nominate a company to present, complete the online form at http://www.undertheradarblog.com/utr_nomination_form.html.

MULTIMEDIA ELEMENTS

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Under the Radar

QUOTES

Debbie Landa
CEO of Dealmaker Media

“While the perception may be that Under the Radar is a conduit to venture capital, the conference is really a conduit to making business deals. When we put together the Under the Radar conference, we work to ensure that all of the pieces needed to make and close a deal are not only present in one room, but are also ready to make deals happen. So whether a company is trying to get a meeting to present your technology to carriers, is trying to raise money or find other business development partners, the right people are attending Under the Radar and looking to make deals happen. After all, we are Dealmaker Media.”

Vipul Sawhney
CEO of Hovr, 2007 winner of the Under the Radar Judges Choice Award for Mobile Advertising

“The Judges Choice honor that Hovr was awarded validates the growing scope of ad-supported content, along with the value that the social networking elements of our site bring to users. Hovr aims to continue to innovate within the social gaming arena and bring to market new value added services to enhance our customers’ mobile gaming experiences. Participating in UTR allowed us to share that mission with the mobile community.”

About Dealmaker Media
Dealmaker Media operates at the intersection of business, technology, venture capital, and the future. Our conferences, roundtables, blogs, and research are designed to inter-connect CEOs, technology executives, investors, analysts and press. Dealmaker Media brings dealmakers together with one ultimate goal: to get the deal done. For more information visit www.undertheradarblog.com.

CONTACT INFORMATION

John Sidline (Agency)
Mobility Public Relations
503-946-3311 (office)
Email: utr@mobilitypr.com
Web site: http://www.undertheradarblog.com/

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Times Internet Ltd. Partners with Hovr to Bring Advertising Supported Mobile Games to India

Hovr — Mon, 04 Feb 2008 14:15:46 +0000

Times Internet Ltd. Partners with Hovr to Bring Advertising Supported Mobile Games to India

Partnership Will Spearhead the Mass Market Adoption of Mobile Gaming in the Fastest Growing Mobile Market in the World

GURGAON, INDIA and NEW YORK, N.Y. – February 4, 2008

Times Internet Limited (TIL), part of The Times Group, India’s largest cross-platform media and entertainment company, announced a partnership with Hovr, the world’s leading ad-supported mobile content and social gaming service, to launch GameZone.
GameZone is India’s first free mobile gaming portal, offering hundreds of fun, addictive mobile games to Indian consumers – all free of cost.
Through this partnership, tens of millions of mobile subscribers in India will be able to download and play mobile games from Hovr’s extensive portfolio of gaming titles.
All mobile games are available for FREE.
Players are able to challenge friends in multi-player games, compete for high scores, and meet and interact with other gamers.
GameZone launched a beta version in December 2007, generating tremendous interest and excitement in the marketplace, attracting hundreds of thousands of users in its first month and gaining substantial interest from advertisers and carriers.
TIL will provide wide reach to market and distribute the GameZone offering, and will work in tandem with Hovr to jointly sell mobile advertisements in India.
GameZone is utilizing “Powered by Hovr,” Hovr’s white label mobile gaming offering that allows online and mobile portals, communities and distributors as well as mobile operators to offer their consumers direct access to hundreds of free, highly entertaining mobile games, all under their own brand.
Beyond free ad-supported mobile games, the Powered by Hovr white label service offers online and mobile social community features brands can leverage to maintain, extend and strengthen their brand in a powerful and engaging manner.
India’s mobile subscriber base is one of the largest and fastest growing in the world, with more than 235 million subscribers today and growing at over five million subscribers each month.
With the penetration of mobile phones far exceeding that of personal computers, the mobile phone is set to become the largest gaming platform in India.
With a business model that relies on mobile advertising, TIL’s partnership with Hovr is set to shift the entire mobile gaming paradigm in the Indian marketplace by bringing users mobile games free of charge.

GameZone WAP Site, Powered by Hovr

Hovr MobileSpace

MULTIMEDIA ELEMENTS

Download
Hovr logo (high resolution 300 dpi)

QUOTES

Dinesh Wadhawan
CEO and Managing Director of TIL.

“Based on the sheer number of mobile subscribers and consumer interest in ad-supported mobile content, we believe that mobile marketing is poised to overtake online marketing in India within the next few years. TIL was looking for a partner with a powerful and compelling offering to revolutionize the mobile gaming industry in India, and we found that partner in Hovr. Hovr brings a deep understanding of the Indian market, along with strong, carrier-grade technology, an attractive catalogue of mobile games and a powerful mobile advertising platform.”

Deepak Gupta
VP of Business Development at Hovr

“Partnering with TIL, the most innovative mobile and entertainment company in India, furthers Hovr’s goal of leveraging our white-label ad-supported mobile gaming solution to drive the mass market adoption of mobile gaming in one of the largest and fastest growing mobile markets in the world.”

About Times Internet Limited
Times Internet Limited (TIL) is the digital arm of India’s largest and most innovative cross-platform media and entertainment conglomerates, The Times Group. One of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. The Times Group has market dominance in all major media sectors including newspaper, Internet, mobile, magazine, television, movie, radio, events, exhibitions and concerts, building deep relationships with hundreds of millions of users around the world. Times Internet Limited is the most popular Internet and mobile value-add services company in India. GameZone is the newest TIL media property and will be a featured part of IndiaTimes and The Times of India mobile and web portals.

About Hovr Inc.
Hovr is a mobile media company that provides a mobile social gaming service, offering users fun, high-quality, free, ad-supported mobile games integrated in a social gaming community where users have the ability to connect, compete, and interact with friends. Hovr marries the needs of mobile users who want entertaining content on their phone with that of the advertisers who are seeking to reach their target audience in the most engaging, interactive and effective manner. The Powered by Hovr white-label platform is being leveraged by several online and mobile sites, portals, and carriers to bring free ad-supported mobile content to their customers. For more information visit www.Hovr.com.

CONTACT INFORMATION

Melissa Burns (Agency)
Mobility Public Relations
+1-208-946-4849 (office)
melissakburns (Skype)
Email: hovr@mobilitypr.com
Web site: http://www.hovr.com

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Hovr Wins Under the Radar Judges Choice Award

Hovr — Mon, 26 Nov 2007 15:35:13 +0000

Ad-supported mobile gaming and social networking features are a winning combination

NEW YORK, NY & MOUNTAIN VIEW, Calif. – NOVEMBER 26, 2007

Under the Radar Conference judges announced mobile gaming company Hovr won the “Judges Choice” award in the advertising category of the mobility-focused event organized by Dealmaker Media. The Under the Radar Conference took place on November 15 in Mountain View, California; showcasing applications and business practices at the forefront of the growing mobile technology market.

Hovr was selected as one of 40 hot emerging mobile companies to participate in the Under the Radar conference.
Each presenting company at the conference was given six minutes to sell their company’s value statement to the over 400 venture capitalists, media, executives, content developers and other industry leaders in attendance.
Awards were distributed in eight categories, including social networking, infrastructure and Hovr’s winning sector, advertising.
The sole criterion on which companies were evaluated by the panel of judges is which of the presenting companies in each sector stood the best chance of succeeding.
The three conference judges for the advertising category were:
- Daniel Rosen, Head of AKQA Mobile, AKQA
- Erik de Kroon, Head of Internet Business Development, Vodafone Group
- Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners
To win the “Judges Choice” award, Hovr showcased its free mobile gaming service which offers millions of users from over 190 countries access to hundreds of ad-supported games for mobile phones; along with its MobileSpace social network.
Judges had positive feedback on the Hovr ad-supported model, and specifically liked the way the Hovr service is leveraging compelling content with social networking elements to keep game players returning to the Website again and again.
Hovr launched a new white label service earlier this month, allowing Web sites, portals and carriers worldwide to offer their users direct access to hundreds of free, ad-supported mobile games, all under their own brand.

MULTIMEDIA ELEMENTS

QUOTES

Vipul Sawhney, CEO of Hovr

“The Judges Choice honor that Hovr was awarded validates the growing scope of ad-supported content, along with the value that the social networking elements of our site bring to users. Hovr aims to continue to innovate within the social gaming arena and bring to market new value added services to enhance our customers’ mobile gaming experiences. Participating in UTR allowed us to share that mission with the mobile community.”

About Hovr Inc.
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

CONTACT INFORMATION

Melissa Burns (Agency)
Mobility Public Relations
+1-208-946-4849 (office)
melissakburns (Skype)
Email: hovr@mobilitypr.com
Web site: http://www.hovr.com

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Hovr logo (high definition 300 dpi)

Hovr Launches Powered by Hovr White Label Service

Hovr — Wed, 14 Nov 2007 15:37:50 +0000

Increase brand loyalty and grow revenue with free ad-supported mobile games and social networking features

NEW YORK, NY – NOVEMBER 14, 2007

Hovr Inc. today announced the launch of Powered by Hovr, a white label mobile gaming service for mobile operators and online communities.
Through this service, consumer-oriented web sites, mobile portals and carriers worldwide can offer their users direct access to hundreds of free, highly entertaining, engaging, ad-supported mobile games, all under their own brand.
The Powered by Hovr service creates significant new revenue opportunities through enhanced entertainment choices for end users.
The Powered by Hovr white label service also offers cutting edge online and mobile social networking features.
Hovr’s social networking tools provide a whole new way for community members to connect and interact around mobile game play and the sharing of mobile content.
The value proposition is simple – users enjoy free mobile games that generate advertising revenue each time they are played.
Several Powered by Hovr communities have already begun service with excellent results.
Tanzanian-based Push Mobile and Indonesian-based mobile firm BuzzCity are providing Hovr’s free mobile games to their customers.
Push Mobile, the leading provider of mobile content in Africa, previously only offered ringtones and wallpapers to its user base but now offers customers free access to Hovr’s entire mobile games catalog, resulting in an order of magnitude increase in traffic and users.
Mobile community provider Buzzcity is also using the Powered by Hovr service for its myGamma mobile portal.
Both Hovr.com and Hovr’s MobileSpace community enjoy active participation by millions of gamers from more than 190 different countries as they download, play and enjoy Hovr’s fun, high quality, free mobile games.

MULTIMEDIA ELEMENTS

QUOTES

Vipul Sawhney, CEO of Hovr

“It’s a win-win solution for brands, portals, carriers and online communities of all sizes. With Powered by Hovr, our partners not only maintain control of their customer base, they protect, extend and even strengthen their brand through an expanded offering that includes free mobile games that drive new customers to their site and keep their existing customers even more engaged.”

Brian Waluchio, Marketing Manager of Push Mobile

“Offering mobile games on our own was just too complicated and cost prohibitive. We chose Hovr to provide us with its Powered by Hovr service based on the high quality gaming catalog as well as the excellent user experience gained by the use of the social networking features built around the games. The ability to grow and engage more effectively with our user base as well as generate an additional revenue stream really sets the Powered by Hovr service apart from other offerings in the mobile space.”

CONTACT INFORMATION

John Chilson ([Select A Contact Type])
Mobility Public Relations
+1-503-343-4133 (office)
jmchilson (Skype)
Email: hovr@mobilitypr.com
Web site: http://www.hovr.com

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