Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Kochava

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data to drive new efficiencies in global campaigns

Click to Tweet

SANDPOINT, Idaho, May 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

Issued on May 6, 2015 by Kochava in Mobile Advertising & Marketing, Mobile Data, Mobile Industry Leave a comment

Product News

Kochava Partners with Adobe to Expand the Reach of Both Companies’ Mobile Analytics Capabilities

Kochava joins Adobe Digital Marketing Solution Partner Program, bringing enhanced measurement capabilities to Adobe Marketing Cloud as the importance of measurement for mobile skyrockets

Click to Tweet

SANDPOINT, Idaho, March 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced it has joined the Adobe Digital Marketing Solution Partner Program and will integrate the Kochava mobile measurement technologies with Adobe Marketing Cloud for use by joint customers.

Issued on March 9, 2015 by Kochava in Mobile Advertising & Marketing, Mobile Industry Leave a comment

New Partnerships

Infographic: Introducing Lattice’s New iCE40 Ultra for Mobile Consumer Platforms

Lattice Contact Information

Bruce Fienberg
(408) 826-6023
bruce.fienberg@latticesemi.com

Follow MobilityWire news releases on Twitter:
http://twitter.com/mobilitywire
Short URL for this press release online: http://mopr.co/1mc3irH

Issued on July 15, 2014 by Mobility PR in Embedded Technology, Mobile Industry Leave a comment

Product News

AgeCheq to Present COPPA Compliance Strategies at 2014 Midwest Game Developer Summit

AgeCheq Technology Evangelist, Tyler Smith, will speak at MGDS 2014 to dispel COPPA myths and share why the law matters now more than ever

Click to Tweet

YORK, PA. July 11, 2014 /MobilityWire/ — AgeCheq (www.agecheq.com), the company helping mobile app and game publishers to comply with the Children’s Online Privacy Protection Act (COPPA), will attend the 2014 Midwest Game Developer Summit on July 12-13 at the Olympia Resort: Hotel, Spa & Conference Center in Oconomowoc, WI. AgeCheq Technology Evangelist and Software Developer, Tyler Smith, will speak at the summit to explain what COPPA compliance means for game developers, what will happen if the law is ignored, and ways developers can ensure their games are compliant with the law.

Issued on July 11, 2014 by AgeCheq in App Development, Mobile Industry, Uncategorized Leave a comment

AgeCheq Assembles “Dream Team” of Privacy and Mobile App Experts to Power Advisory Board

Mobile privacy management company taps industry experts specializing in privacy, law, advertising, direct marketing and publishing to build advisory board representing the entire mobile app ecosystem

Click to Tweet

YORK, PA. July 9, 2014 /MobilityWire/ — AgeCheq (www.agecheq.com), the company helping mobile app and game publishers easily make their apps and games COPPA compliant, today announced new additions to its corporate advisory board and board of directors.

Issued on July 9, 2014 by AgeCheq in App Development, Mobile Industry, Security, Uncategorized Leave a comment

Kochava Takes Bold Privacy Stand in Support of Children’s Online Privacy and Protection Act

On the anniversary of updated child online privacy law, Kochava leads the mobile advertising industry by building child privacy protections for mobile apps and games into its mobile measurement and attribution platform

Click to Tweet

July 1st, 2014 marks the one year anniversary of the FTC’s update to the Children’s Online Privacy and Protection Act (COPPA), expanding its coverage to mobile apps and games.
Kochava is taking a stand in support of child privacy by building COPPA compliance tools into its platform and making them available to its hundreds of customers free of charge.
AgeCheq helps Kochava clients easily comply with COPPA using what the FTC refers to as a “common mechanism” for parental verification, disclosure and approval.
Mobile apps and games using Kochava for measurement and attribution can now use the AgeCheq service for simple COPPA compliance directly from the Kochava dashboard.

SANDPOINT, Idaho, July 1, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced its support for the Children’s Online Privacy and Protection Act (COPPA) with its commitment to provide the AgeCheq COPPA compliance services (www.AgeCheq.com) to its growing list of large global brands, agencies and games. Kochava has integrated the AgeCheq COPPA compliance service into its mobile measurement and attribution platform, making AgeCheq’s COPPA compliance tools available for free to all Kochava customers via the single Kochava Dashboard.Kochava already provides advertisers a single view into the performance metrics of all their media buys, and removes integration challenges through the single, universal Kochava buy-side SDK. With the addition of the AgeCheq tools to the Kochava platform mobile app and game, publishers who may have children under 13 in their audience can easily comply with COPPA privacy regulations by using the SDK to add a few lines of code to their game. Existing apps and games already using Kochava for measurement and attribution can be updated using the AgeCheq service, tested and re-posted to the app stores within a single day.

Issued on July 1, 2014 by Kochava in App Development, Mobile Industry, Security Leave a comment

Kochava Adds Support for New Twitter Mobile App Promotion Ads

Leading mobile attribution and analytics platform is now integrated with new Twitter Mobile App Promotion (MAP), giving Kochava clients more reach in their mobile media efforts and best in class mobile data for campaign optimization

Click to Tweet

Integration with Twitter Mobile App Promotion (MAP) enables Kochava’s growing customer list of large global brands, agencies and mobile games to buy and measure mobile media on Twitter.
Beyond conversion tracking, Kochava enables life-time value (LTV) reporting and associates key performance indicators back to Twitter as a source, enabling advertisers to maximize the return on their Twitter media spend.
Twitter MAP joins over 550 other ad networks and publishers that advertisers and brands can use when measuring with Kochava.

SANDPOINT, Idaho, June 30, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a partnership with Twitter that extends Twitter’s social platform to Kochava’s growing customer list of large global brands, agencies, and games to promote their titles as part of the newly launched Twitter Mobile App Promotion (MAP) program. The integration of Twitter ads into the Kochava platform means Kochava customers can now track, measure, and optimize their campaigns that include Twitter ads from initial impression to lifetime value.

Issued on June 30, 2014 by Kochava in App Development, Mobile Industry Leave a comment

Kochava Leads the Mobile Attribution and Analytics Charge

Kochava increases transaction volume by 250% for hundreds of tier-one brands with the industry’s fastest click response times and service uptime

Click to Tweet

3rd party sources validate Kochava’s click response times twice as fast as closest competitors
Faster click response times result in lower friction for users to download apps, increasing conversion rates
Kochava investment in platform infrastructure delivers industry-leading service uptime
Kochava customers see 250% transaction growth in first six months of 2014
Kochava grew customer base 255% over past year

SANDPOINT, Idaho, June 10, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced that the industry’s fastest click response times and 99.998 uptime in 1H 2014 have resulted in incredible year over year growth in clients and transaction volume for the mobile measurement leader.

Issued on June 10, 2014 by Kochava in App Development, Mobile Industry Leave a comment

Company News

Kochava CEO to speak at Mobile Acquisition Unlocked

Charles Manning to join a host of Kochava customers on stage to share insights and best practices around app campaign tracking and measurement

SANDPOINT, Idaho, June 3, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its CEO, Charles Manning, will be leading a panel session at Mobile Acquisition Unlocked (http://www.grow.co), an industry conference taking place June 10–11, 2014 at the Cosmopolitan Hotel in Las Vegas. Mobile Acquisition Unlocked is recognized as a leading event for mobile user acquisition marketers where app marketers, both from the gaming and non-gaming industries, can learn the best strategies and tactics for user acquisition and retention.

Issued on June 3, 2014 by Kochava in App Development, Mobile Industry Leave a comment

AgeCheq Adds Technical Expertise with New CTO and Developer Relations Team Members

COPPA compliance company adds team of technical experts to further mobile privacy software innovation and strengthen developer education and support

YORK, PA. May 21, 2014 /MobilityWire/ — AgeCheq (www.agecheq.com), the company helping mobile app and game publishers easily make their apps and games COPPA compliant, today announced Marc Smith has joined the company as chief technology officer (CTO). In this role, Marc is responsible for determining AgeCheq’s overall technical direction and overseeing all technical developments and initiatives as the company continues to innovate with cross-platform, cloud-based mobile privacy management tools.

Issued on May 21, 2014 by AgeCheq in App Development, Mobile Industry Leave a comment