Mobility Public Relations (www.MobilityPR.com), the full-service PR agency for mobility technologies, products, services and businesses, today announced its newest offering, PR4apps™, a public relations practice specifically tailored to support mobile applications. With the successes Mobility PR achieved launching and driving downloads for past and present clients’ apps, this new agency practice expressly caters to the specialized needs of launching mobile apps, driving downloads and earning positive end-user and media reviews.

“Millions of mobile consumers are switching their cell phones to smartphones every year and a key factor consumers use to decide which smartphone to purchase is the diversity and size of the mobile application catalog within the phone’s or carrier’s respective app stores,” said Melissa Burns, principal at Mobility PR. “The need for new and innovative mobile apps is attracting thousands of new developers to this emerging gold rush and the need for developers to quickly get the apps they create in front of the right audience is crucial to their apps’ success. Mobility PR has perfected the art of the mobile app launch and has created a PR practice with its own team dedicated to driving the success of new applications, even on a bootstrapped budget. We hope this new practice will allow all levels of mobile app developers to take advantage of the PR muscle our team packs into a client launch program.”

PR4apps is an extension of the proven, results-driven Mobility Public Relations agency, bringing together the right mix of expertise and market passion to app developer clients who are looking to make their mark on the mobile application scene. From pre-launch prep activities and strategy building to executing effective beta testing programs and launch campaigns, Mobility PR has the tools and resourcefulness necessary to create the biggest bang-for-the-buck campaigns that get developers’ apps noticed.

PR4apps leverages the agency’s expertise in the global mobility market, its consumer and business-to-business acumen and award-winning product launch experience to create a shorter-term, lower cost PR engagement that focuses on:

• Application launch strategy
• Message development
• Material creation
• Beta testing
• Social media
• Viral marketing
• Media relations
• App reviews
• Awards

For more information visit www.PR4apps.com. To schedule a consultation, please contact info@pr4apps.com.

About PR4apps

PR4apps™ is the mobile applications practice of Mobility Public Relations, providing mobile application developers with a strategic communications program tailored to the unique needs of launching mobile apps, driving downloads and attracting positive reviews. PR4apps leverages the agency expertise of senior PR professionals towards the launch of new mobile applications resulting in award-winning campaigns with lasting results.

About Mobility Public Relations

Mobility Public Relations is the full-service PR agency created specifically for mobility technology businesses. Focusing solely on mobile technologies better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing your business objectives for results that maximize the return on your communications investment. For more information visit www.mobilitypr.com.

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Mobility Public Relations (www.MobilityPR.com), the full-service PR agency founded specifically to support mobility technology businesses, today announced that it has been awarded a 2010 Spotlight Award by the Portland Metro Chapter of the Public Relations Society of America (PRSA) for its work launching TextArrest, a mobile application to prevent distracted driving.

The theme of this year’s Spotlight Awards was “State of the Art | Art of the State,” meant to recognize outstanding PR campaigns and tactics that raise the standards of the practice. This year’s ceremony showcased the best public relations work of practitioners in Oregon and Southwest Washington, as judged by a group of nationally renowned and accredited PR professionals. The chapter presented 31 first-place Spotlight Awards, 15 second-place Merit Awards and four Awards of Distinction as judged by the Orange County, California PRSA chapter.

“Beyond solid planning and perfect execution of communications campaigns, being successful as a PR agency in this economy requires resourcefulness and the ability to make magic within a set budget,” said Melissa Burns, Mobility Public Relations Principal. “Mobility PR’s TextArrest team developed and executed a launch campaign that would place TextArrest at all the right places and connect the company with all the right people. Being recognized by the Portland Metro PRSA Chapter for being able to successfully plan and carry out this launch in such a short amount of time is validation that we creatively deliver exemplary PR results that add value for our clients.”

“The outstanding work honored tonight demonstrates the high quality of public relations practiced here,” said Dave Thompson, APR, 2010 president of the PRSA-Portland Metro Chapter. “This is what ethical PR is all about: Helping our clients and companies have a voice in the discussion and providing perspective to the public.”

The PRSA Spotlight Awards recognize successfully executed campaigns that address communications challenges with creativity, innovation and outstanding professional skill. Judging criteria includes analyzing each entry for tactics and programs incorporating sound research, planning, execution and evaluation.

About Mobility Public Relations
Mobility Public Relations is the full-service PR agency created specifically for mobility technology businesses. Focusing solely on mobile technologies better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing your business objectives for results that maximize the return on your communications investment. For more information visit www.mobilitypr.com.

Unicomm, a leading event management company and The Bob Dowling Group, today have announced the first round of panelists for their upcoming LA Mobile Entertainment Summit™ to be held on December 7-8 at the Sheraton Universal Hotel, Universal City, CA, is presented in association with Variety. Official Sponsors for the event include, The Weather Channel, ESPN, Mocospace, GetJar, Webtrends, Flycell, Apptera, Waterfall Mobile, Ericsson and AUGME Technologies. Keynote speakers will be announced shortly.

“The LA Mobile Entertainment Summit™ brings together some of the greatest minds in mobile technology, interactive media and entertainment” says John Golicz, CEO, Unicomm, LLC. “We are looking forward to bringing the industry’s best and brightest together for one of the most strategic executive summits in mobile entertainment.”

Additional event partners include The Mobile Excellence Awards, the most influential and coveted awards program in the industry honoring the best of the best in mobile entertainment, technology, marketing and media. More information on the Mobile Excellence Awards can be found at http://www.mobilexawards.com

“As the entertainment and mobile industry converge, Variety has broadened its content to cover all aspects of this growing sector,” said Linda Buckley Bruno, Publishing Director of Variety. “Exciting changes are occurring across the industry and distribution of content across these various mobile platforms is rapidly proving to be one that is shaping the future of the business. Partnering with the LA Mobile Entertainment Summit™ allows Variety the opportunity to cement itself at the forefront of mobile entertainment.”

Industry and media partners include Consumer Electronics Association (CEA), Mobilized TV, FierceMobile Content, Fierce Wireless, Fierce Developer, Mashable, Mobile Monday LA, Interactive Television Alliance, Screen Digest, ReadWriteWeb, Interpret, LLC , UCLA, School of Management and others.

The 2010 LA Mobile Entertainment Summit™ Speakers will include:
Bob Dowling, Co-Producer & Conference Chairman; Debra Kaufman, Senior Content Advisor, LA Mobile Entertainment Summit™ ; John Rubey, President, AEG Network LIVE; Natalie Farsi, Head of Mobile, Warner Brothers; Pankaj Asundi, VP Multimedia, Ericsson; Chris Hoerenz, CMO, Fox Mobile Entertainment; Mike Scogin,VP, MTV Mobile; Suzanne McDonnell, SVP MTV Digital ; Tom Ellsworth, President, GoTV; Francisco Varela, Head of Wireless Partnerships, You Tube; Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide Brand; Ron Czerny, CEO, Playphone; Michael Cai, VP Research, Interpret, LLC; Ronan de Renesse, Senior Analyst, Screen Digest; Eric Rickson, Director Mobile Analytics, Webtrends; Adrian Rubio, Senior Vice President, Corporate Development, Flycell; Ilja Laurs, CEO & Founder , GetJar; Matt Silk, Senior Vice President, Waterfall Mobile; Paul Arena, CEO, AUGME Technologies, Inc; Justin Siegel, CEO, Mocospace; Henry Vogel, CEO, Apptera; Allison Dollar, Executive Director, ITA & Mobile Excellence Awards; John Gaudiosi, Sr. Content Advisor, 3D Gaming Summit.

For more information about speaking submissions, exhibiting, and sponsor opportunities, please visit: www.lamobilesummit.com or contact Gloria Lombardo, Sales Director, Mobile Entertainment Group at 203-878-2577 (x105) or glombardo@unicomm.org

About Unicomm LLC. is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm’s properties include the 3D Entertainment Summit™ in association with VARIETY, The 3D Gaming Summit™, the LA Times Travel & Adventure Show, Adventures in Travel Expo in NY, CH, DC and Seattle, and the Green Travel Summit. For more information: www.unicomm.org.

About The Bob Dowling Group – For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group. During Dowling’s tenure, The Reporter launched numerous new products, including the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards. Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology, with the 3D Entertainment Summit as a lead project.

About Variety
Recognized and respected through out the world of show business, Variety is the premier source of business entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straight forward news and analysis – information vital to their professions.

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Mobility Public Relations, the full-service PR agency founded specifically to support mobility technology businesses, today announced that it has been awarded Outstanding Achievement in Website Development by Interactive Media Awards™ for its work on MobilityWire^®, a proprietary social newswire service the agency built for its clients. Mobile technology companies around the globe use MobilityWire to distribute company news to targeted trade media and make the news easily discoverable online. This Interactive Media Award recognizes that MobilityWire met and surpassed the standards of excellence that comprise the Web’s most professional work. The site was honored specifically for excellence in Public Relations.

The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the Interactive Media Award competition earn each quarter.

“Delivering value to both clients and the media is key to success as a PR agency,” said John Sidline, managing partner at Mobility Public Relations. “Mobility Public Relations developed our MobilityWire social media newswire to help clients cast a wide net to media targets, create a permanent home for their news online, and provide journalists, bloggers and analysts with all the resources they need to cover our clients’ news. To be recognized by the Interactive Media Awards for MobilityWire is another important validation for the innovation we’re bringing to the practice of quality public relations.”

About Mobility Public Relations
Mobility Public Relations is the full-service PR agency created specifically for mobility technology businesses. Focusing solely on mobile technologies better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing your business objectives for results that maximize the return on your communications investment. For more information visit www.mobilitypr.com.