MobilityWire

32 mobility startups to be selected to present to an expert panel and audience of industry influencers

SAN FRANCISCO, CA — July 23, 2008

• Dealmaker Media is announcing a CALL FOR COMPANIES for Under the Radar: Mobility
• Under the Radar: Mobility is a one-day event featuring 32 emerging mobility technology startups held on November 12, 2008, at the Microsoft Campus in Mountain View, CA.
• Companies that submit by July 30, 2008 will receive priority consideration for early acceptance.
• Under the Radar: Mobility will uncover 32 vetted, test-driven startups that have launched within the year in hot sectors such as iPhone apps, location-based services, mobile gaming, mobile social networking, enabling technologies and mobile marketing/advertising.
• Selected companies will receive expert advice and guidance on messaging and positioning along with assistance in preparing their presentations from Mobility Public Relations.
• A panel of industry experts as well as audience members will vote to award companies believed to stand the best chance of success.  Awards will be given in each conference category as well as a best of show award, and presented at the end of the conference.

Who’s in the Audience

•  Now in its 12th series, Under the Radar features an audience of media, business executives, venture capitalists and industry influencers seeking to discover tomorrow’s leading tech companies.
• Presenting companies will also be in front executives from major carriers, including Verizon, T-Mobile, and Sprint.

Who Presents

• Presenting companies have come from all over the globe.
• Past Under the Radar successes include Flickr, Loopt, LinkedIn, MobiTV, Photobucket, Blinkx, Glu Mobile, Sling Media, Userplane, Zimbra and more.
• Past mobile presenters have gone on to raise $430 million in financing, while others have been acquired or inked strategic partnerships.
• To nominate a company to present, complete the online form at http://www.undertheradarblog.com/utr_nomination_form.html.

MULTIMEDIA ELEMENTS

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  Under the Radar

QUOTES

Debbie Landa
CEO of Dealmaker Media

“While the perception may be that Under the Radar is a conduit to venture capital, the conference is really a conduit to making business deals.  When we put together the Under the Radar conference, we work to ensure that all of the pieces needed to make and close a deal are not only present in one room, but are also ready to make deals happen. So whether a company is trying to get a meeting to present your technology to carriers, is trying to raise money or find other business development partners, the right people are attending Under the Radar and looking to make deals happen.  After all, we are Dealmaker Media.”

Vipul Sawhney
CEO of Hovr, 2007 winner of the Under the Radar Judges Choice Award for Mobile Advertising

“The Judges Choice honor that Hovr was awarded validates the growing scope of ad-supported content, along with the value that the social networking elements of our site bring to users. Hovr aims to continue to innovate within the social gaming arena and bring to market new value added services to enhance our customers’ mobile gaming experiences. Participating in UTR allowed us to share that mission with the mobile community.”

About Dealmaker Media
Dealmaker Media operates at the intersection of business, technology, venture capital, and the future. Our conferences, roundtables, blogs, and research are designed to inter-connect CEOs, technology executives, investors, analysts and press. Dealmaker Media brings dealmakers together with one ultimate goal: to get the deal done.  For more information visit www.undertheradarblog.com.

RELATED LINKS

Under the Radar

Dealmaker Media

Register for Under the Radar: Mobility

Nominate a company to present at Under the Radar

CONTACT INFORMATION

• John Sidline (Agency)
  Mobility Public Relations
  503-946-3311 (office)
  Email: utr@mobilitypr.com
  Web site: http://www.undertheradarblog.com/

Technorati Tags: startup | start up | launch | mobile | mobility | wireless | new technology | high technology | high tech | hi tech | conference | under the radar | techcrunch50 | demo

New mobile application development and distribution platform makes it easy for almost anyone to create, test and distribute mobile applications

TORONTO, ONT. – June 30, 2008

WHAT IS BEING ANNOUNCED:

• Cascada Mobile (www.cascadamobile.com) announced today Breeze, a new development platform that can transform ideas into globally distributed mobile applications in as little as fifteen minutes.
• There are more than 2 billion mobile phones already in use around the world.
• Cascada’s Breeze platform provides anyone with knowledge of even the most basic Web programming languages the easiest method for creating, testing and distributing mobile applications to phones anywhere in the world.
• Breeze-created applications are subsidized by mobile advertisements making the service free for anyone to use.

WHAT IS THE MOBILE DEVELOPMENT CHALLENGE:

• Unlike the “write once, run anywhere” world of Web programming, where a single set of code can work universally on any computer, operating system and Web browser, mobile application development is fraught with complexities.
• Mobile phones can have different screen sizes, button and keyboard configurations, and other features that impact how a mobile application runs.
• Despite the fact that J2ME, the mobile version of the Java programming language, is supported on billions of phones in the market today, an application that runs on one phone may not work on hundreds of other phone models, even if those phones are similar in design or come from the same manufacturer.
• To ensure that an application works on all handset makes and models, it must be tested.
• The daunting task of testing applications on hundreds of different phones by itself puts mobile development out of reach for a great many developers.
• Beyond the testing, global application distribution requires dealing with more than 100 different wireless carriers and network operators.

HOW BREEZE SOLVES THE MOBILE DEVELOPMENT CHALLENGE:

• The Breeze platform takes code written in HTML, JavaScript and Cascading Style Sheets (CSS) and automatically converts it into J2ME code, also known as the Java Platform, Micro Edition or Java ME.
• As a result, any Breeze created application can run on hundreds of different mobile phone types.
• Breeze enables Web programmers unaccustomed to mobile development to add important functions that don’t exist on the Web, such as using the built-in camera, accessing the contact list or even adding an exit button for their applications.
• Once the HTML and JavaScript is compiled into J2ME, Breeze produces a mobile application that can be distributed to phones anywhere in the world, and will automatically detect the correct version to send to a phone.
• Developers receive a simple line of code they can embed onto their websites, blogs or social network pages allowing people to download their new application directly to their phone over their wireless service provider’s network.
• The Breeze platform reduces the testing of mobile applications for hundreds of different handsets down to a single run on the Breeze Simulator.
• Developers receive a simple line of code they can put on their websites, blogs or social network pages allowing people to download the application merely by entering their mobile number.
• Breeze also takes care of distribution via SMS, WAP Push and direct download from a mobile phone, ensuring the right version of the application is sent to each end user’s phone.

WHAT BREEZE CAN CREATE:

• Breeze offers developers the ability to create fully integrated mobile applications, and not merely mobile “widgets.”
• Increasingly common, mobile widgets are small applications that usually require a separate widget container to be installed on your phone, in addition to each widget.
• With Breeze, the result is a standalone application that installs on a phone with its own icon.
• Breeze gives developers a full range of HTML, JavaScript and CSS capabilities, plus the ability to take full advantage of the features on mobile phones, such as built in cameras or contact lists.
• The only limitations are imagination and the capabilities of mobile phones.

WHAT ELSE:

• During Cascada’s three month closed beta, developers used the Breeze platform to easily create applications from Tile Puzzles to Image Slideshows and News Readers.
• With today’s announcement, Breeze is now available to anyone who wants to create applications for mobile phones.
• The Breeze platform is free for any developer or programmer to use to create and distribute their mobile applications.
• To subsidize the cost of distribution, Cascada Mobile ad-enables each application.
• End users of Breeze-created applications will see mobile ads while using the applications.
• Options are available for developers who wish to pay for their use of the Breeze platform in order to offer ad-free applications to end users.

MULTIMEDIA ELEMENTS

• 
  Download
  Cascada Mobile High Res Logo (300 dpi)

• 
  Download
  Sample Application: Twitter client

• 
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  Sample Application: puzzle game

QUOTES

Craig Mathias, a principal with the wireless and mobile advisory firm Farpoint Group (Ashland, MA)

“The mobile handset is very clearly the critical application platform going forward. But building mobile applications has traditionally been difficult and expensive due to complex programming environments and the wide diversity of handsets and mobile platforms. Cascada Mobile’s new Breeze Platform enables anyone with knowledge of Web programming to build mobile applications quickly and inexpensively, and equally important, to distribute these apps to a broad range of handsets easily and efficiently.”

Alan Lysne, CEO of Cascada Mobile

“By removing the complexities inherent in mobile application development, we believe we’re going to see a new era in mobile application innovation as the mobile platform becomes available to literally millions more developers. Now that we’ve simplified the creation, testing and distribution of mobile applications, we expect to see evolution in the mobile arena akin to the evolution on the Internet that became Web 2.0.”

About Cascada Mobile
Cascada Mobile offers the simplest method for creating and distributing mobile applications for the more than 2 billion mobile phones in use around the world. Cascada Mobile’s Breeze platform eliminates the enormous complexities of writing mobile applications in J2ME – the most widely used mobile platform, now known as Java ME – and provides a one-stop-shop for mobilizing applications to run on hundreds of different handset models and distributing them across of wireless operators worldwide. Using basic HTML and JavaScript, any Web savvy individual can create rich J2ME applications though Breeze. For more information on Cascada Mobile and the Breeze Platform please visit www.cascadamobile.com.

RELATED LINKS

Cascada Mobile

Cascada Mobile Online Press Kit

del.icio.us bookmarks for Cascada Mobile

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  +1 208-946-4849 (office)
  Email: cascada@mobilitypr.com
  Website: http://www.cascadamobile.com
  Press kit: http://cascada.mobilitypr.com
  

Technorati Tags: mobile application | mobile app | web development | programming | java | mobile java | java me | J2ME | widget | mobile widget | GSM | mobile phone | cell phone | mobile games

Optima® Cell Site Solutions deliver industry’s best way to reduce wireless service operational costs and repair time while improving service quality

CTIA, LAS VEGAS, NEV. – March 31, 2008

Kentrox, Inc. today announced the immediate availability of two new Optima® Cell Site Solutions: Optima Site Manager and Optima WAN Manager.

• The Optima remote cell site monitoring, maintenance and management solutions deliver wireless service providers unrivaled visibility and control of their cell sites.
• Operations, engineering and field staff will now have the most comprehensive 360 degree, real-time dashboard views of network and physical site elements and an increased ability to correct myriad problems without the need for a truck roll.
• Optima solutions, such as Site Manager and WAN Manager, directly impact service quality – the leading factor driving subscriber loyalty – by delivering wireless operators a cost effective way to achieve faster diagnosis of problems, shortened repair times and reduced operations costs.
• Optima Cell Site Solutions by Kentrox are flexible, highly-scalable, turnkey solutions that automate critical network site management tasks in real-time.
• Optima gives service provider staff, from technicians to executives, the power to remotely collect, monitor, repair and report on operating data from all critical cell site network and infrastructure elements including power supply and back-up, environment and temperature, security and alarms, and wide area network performance and throughput. Even aircraft warning lights atop cell towers are monitored through Optima.
• Optima’s unique 360 degree, real-time dashboard views of network elements and site conditions allow carriers to proactively diagnose and repair potential network problems before they have an impact on users and operating costs while substantially reducing the need for a technician to travel to the site.

The two new Optima Cell Site solutions released today feature the following:

Optima WAN Manager

• Monitors the network for errors including issues with backhaul
• Proactive diagnostics to prevent failures
• Remote troubleshooting tools that cut repair time in half
• Generation of a full strength signal to radio equipment that results in improved wireless network uptime, availability and performance

Optima Site Manager

• Automates maintenance and management of cell site infrastructure and physical elements
• Monitors power supplies and batteries, and can start backup generators
• Monitors and controls environmental and heating, ventilation and air conditioning (HVAC) systems
• Monitors and controls facility security including live video monitoring of site
• Monitors and provides remote management of microwave radios, Multi-Carrier Power Amplifiers (MCPA) and multi-vendor remote electrical tilt (RET) antennas
• Checks the status of other cell site equipment, including antenna lights

• Today when a trouble ticket is issued, technicians have little or no data to diagnose the problem and therefore a truck must be dispatched to the cell site to determine the nature of an outage.
• Once a diagnosis occurs, another expensive, time-consuming truck roll is typically dispatched for repairs.
• In many cases, it takes additional trips before the problem is accurately diagnosed and fully corrected.
• With remote monitoring and automated control of cell sites, wireless service providers can cut mean time to repair (MTTR) in half.

MULTIMEDIA ELEMENTS

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  Overview Presentation

Times Internet Ltd. Partners with Hovr to Bring Advertising Supported Mobile Games to India

Partnership Will Spearhead the Mass Market Adoption of Mobile Gaming in the Fastest Growing Mobile Market in the World

GURGAON, INDIA and NEW YORK, N.Y. – February 4, 2008

• Times Internet Limited (TIL), part of The Times Group, India’s largest cross-platform media and entertainment company, announced a partnership with Hovr, the world’s leading ad-supported mobile content and social gaming service, to launch GameZone.
• GameZone is India’s first free mobile gaming portal, offering hundreds of fun, addictive mobile games to Indian consumers – all free of cost.
• Through this partnership, tens of millions of mobile subscribers in India will be able to download and play mobile games from Hovr’s extensive portfolio of gaming titles.
• All mobile games are available for FREE.
• Players are able to challenge friends in multi-player games, compete for high scores, and meet and interact with other gamers.
• GameZone launched a beta version in December 2007, generating tremendous interest and excitement in the marketplace, attracting hundreds of thousands of users in its first month and gaining substantial interest from advertisers and carriers.
• TIL will provide wide reach to market and distribute the GameZone offering, and will work in tandem with Hovr to jointly sell mobile advertisements in India.
• GameZone is utilizing “Powered by Hovr,” Hovr’s white label mobile gaming offering that allows online and mobile portals, communities and distributors as well as mobile operators to offer their consumers direct access to hundreds of free, highly entertaining mobile games, all under their own brand.
• Beyond free ad-supported mobile games, the Powered by Hovr white label service offers online and mobile social community features brands can leverage to maintain, extend and strengthen their brand in a powerful and engaging manner.
• India’s mobile subscriber base is one of the largest and fastest growing in the world, with more than 235 million subscribers today and growing at over five million subscribers each month.
• With the penetration of mobile phones far exceeding that of personal computers, the mobile phone is set to become the largest gaming platform in India.
• With a business model that relies on mobile advertising, TIL’s partnership with Hovr is set to shift the entire mobile gaming paradigm in the Indian marketplace by bringing users mobile games free of charge.

MULTIMEDIA ELEMENTS

•  

  
  Download
  Hovr logo (high resolution 300 dpi)

QUOTES

Dinesh Wadhawan
CEO and Managing Director of TIL.

“Based on the sheer number of mobile subscribers and consumer interest in ad-supported mobile content, we believe that mobile marketing is poised to overtake online marketing in India within the next few years. TIL was looking for a partner with a powerful and compelling offering to revolutionize the mobile gaming industry in India, and we found that partner in Hovr. Hovr brings a deep understanding of the Indian market, along with strong, carrier-grade technology, an attractive catalogue of mobile games and a powerful mobile advertising platform.”

Deepak Gupta
VP of Business Development at Hovr

“Partnering with TIL, the most innovative mobile and entertainment company in India, furthers Hovr’s goal of leveraging our white-label ad-supported mobile gaming solution to drive the mass market adoption of mobile gaming in one of the largest and fastest growing mobile markets in the world.”

About Times Internet Limited
Times Internet Limited (TIL) is the digital arm of India’s largest and most innovative cross-platform media and entertainment conglomerates, The Times Group. One of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. The Times Group has market dominance in all major media sectors including newspaper, Internet, mobile, magazine, television, movie, radio, events, exhibitions and concerts, building deep relationships with hundreds of millions of users around the world. Times Internet Limited is the most popular Internet and mobile value-add services company in India. GameZone is the newest TIL media property and will be a featured part of IndiaTimes and The Times of India mobile and web portals.

About Hovr Inc.
Hovr is a mobile media company that provides a mobile social gaming service, offering users fun, high-quality, free, ad-supported mobile games integrated in a social gaming community where users have the ability to connect, compete, and interact with friends. Hovr marries the needs of mobile users who want entertaining content on their phone with that of the advertisers who are seeking to reach their target audience in the most engaging, interactive and effective manner. The Powered by Hovr white-label platform is being leveraged by several online and mobile sites, portals, and carriers to bring free ad-supported mobile content to their customers. For more information visit www.Hovr.com.

RELATED LINKS

Hovr Inc.
Hovr Home Page

GameZone
Free Mobile Game Community by Indiatimes

Indiatimes
About Indiatimes and Times Internet LTD (TIL)

Hovr Press Kit
Hovr Online Press Kit

MobileSpace
Hovr’s Social Network

Del.icio.us Bookmarks for Hovr

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  +1-208-946-4849 (office)
  melissakburns (Skype)
  Email: hovr@mobilitypr.com
  Web site: http://www.hovr.com

Technorati Tags: Hovr | MobileSpace | mobile games | mobile gaming | free | free games | free mobile games | social network | mobile social network | telecommunications | telecom | wireless | Gamejump | Greystripe

Talkster’s iPhone-optimized service is now even easier to use with recent enhancements that let callers place the Talkster service icon on the main screen of their phones.

TORONTO, ONT — JANUARY 24, 2007

Now iPhone users have an even easier way to make free international, long-distance and group conference calls. With just a single click of an icon from the iPhone’s main screen, you can launch the Talkster service and begin making free calls to friends and family around the world. As always, once you’ve created a Talkster number for a friend or group of friends and saved it in your address book, you need only select them directly from your phone book to place the call.

Follow these easy steps to place the Talkster icon on your iPhone’s main screen:

Step One:
Connect your iPhone to iTunes and update the phone’s firmware to version 1.1.3 (or later).

Step Two:
Open the Safari web browser and surf to http://i.talkster.com.

Step Three:
Click on the new “+” symbol at the bottom of the screen. Once you do, you’ll be presented with three options:

• Add Bookmark
• Add to Home Screen
• Mail Link to this Page

Step Four:
Click on “Add to Home Screen.” You’ll be shown the new Talkster iPhone icon and be able to give it a title (such as “Talkster”) to add to your iPhone’s main screen.

The new 1.1.3 firmware also lets you move the icon around the screen to place it in an order you like. You can find instructions on how to rearrange icons and use more of the new features now available for the iPhone by clicking here and here.

Step Five:
You can repeat steps two and three, but this time select “Mail Link to this Page” to share Talkster with your friends!

iPhone conference calls with Talkster
With traditional iPhone conference calling, the process can be tedious, increasing minute usage and frustration. Conference calls also require iPhone users to pay even higher costs for an international and long-distance connection. With Talkster, users can create a group of up to 5 people, generating a local number each participant in the call. This process is one-time only, and with the new Talkster icon for the iPhone, an easy way to keep in touch.

Ads foot the bill for free calls
Calls with Talkster are free because the service is ad-supported, meaning all calls are subsidized by advertising, much like television and radio. In order to access free long-distance, international, and group conference calling, users listen to a 10-second ad and then are free to talk as long as they like with no talk time limits.

Sign up now

Talkster has several sign-up options for users:

1. Visit www.Talkster.com from your computer
2. Visit http://free.talkster.com from any mobile phone browser, or
3. Visit Talkster’s iPhone optimized site at http://i.talkster.com
4. Add Talkster’s Free World Dialing Application on social networking site, Facebook: http://www.facebook.com/apps/application.php?id=5439812969&ref=s

MULTIMEDIA ELEMENTS

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  Talkster iPhone Icon

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  Talkster on the iPhone

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  Talkster Icon on the iPhone

• 
  Download
  Using Talkster on the iPhone

• 
  Download
  Talkster Logo (High Res 300 dpi)

• 
  Download
  Talkster Logo Alternative (High Res 300 dpi)

QUOTES

Talkster COO James Wanless

“It doesn’t get any easier than click and talk. Placing the Talkster icon on your phone’s main screen gives you an even faster way to setup cost-free and hassle-free long distance, international and group conference calls.”

About Talkster
Talkster’s award winning voice technologies are changing international and long distance calling with a fully sustainable mobile advertising supported business model which benefits both callers and advertisers. Talkster’s Free World Dialing™ is the only service for making completely free long distance, international, and conference calls from any phone, on any network. With FREE international, long distance, and conference calling, who will you call? For more information on Talkster please visit www.Talkster.com.

RELATED LINKS

Talkster
Home Page

Talkster Free World Dialing
Call Initiation Page

Talkster iPhone Site
iPhone optimized site for setting up Talkster calls

Press Kit
Talkster Social Media Press Kit

The Talkster Blog

Del.icio.us Bookmarks for Talkster

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  208-946-4849 (office)
  melissakburns (skype)
  Email: talkster@mobilitypr.com
  Press kit: http://talkster.mobilitypr.com
  Web site: http://www.talkster.com
  Blog: http://talkster.wordpress.com

Technorati Tags: iPhone | free long distance | free calling | free calls | free phone service | cheap long distance | cheap calling | cheap calls | cheap phone service | ad supported telephony | ad supported calling | ad supported calls | ad supported long distance | rebtel | jajah | voip | mobile | cellular | IP Telephony | Skype | Mobile Phones | Social | web 2.0 | Wireless | facebook | social networks | social networking

GWAVA introduces Retain^TM for BlackBerry Enterprise Server, the first clientless text message archiving solution, solving compliance requirements on the popular mobile platform

MONTREAL, QUEBEC – December 17, 2007

Why Retain is important in the enterprise

• New compliance regulations require enterprises to track all text communication by their employees. Unlike email messages that pass through a mail server making them easy to archive and audit, text messages are sent directly from one device to another over the networks of wireless service providers, making archiving and auditing messages extremely challenging for IT departments.
• Retain for BlackBerry Enterprise Server helps solves this challenge by archiving text messages, letting enterprises comply with regulations for preserving text communication without affecting employees’ ability to utilize all the text messaging functionality of the Research In Motion® (RIM) BlackBerry.

No client software needed

• Retain is installed directly on the BlackBerry Enterprise Server and requires no client software for the BlackBerry device. Without a client, Retain does not use any memory or processing resources on the device, eliminating any impact on the device’s performance and making the solution tamper-proof by individual end-users. The server-side solution eliminates the need for IT departments to “touch” every BlackBerry device deployed, repaired or replaced within the enterprise, saving time and expense.

How and where Retain works

• The Retain Archive Viewer is installed on one or several workstations allowing administrators to easily audit the database. Retain works on both the common short message service (SMS) text messages used for mobile phone-to-mobile phone messaging, as well as BlackBerry-specific personal identification number (PIN) form of text messages that allow one BlackBerry user to send a message directly to another BlackBerry.
• The Retain agent collects the information contained in the countless files of SMS, PIN and phone log information and imports them into a SQL database. Organizations can then create comprehensive audit trails and quickly and easily access this information for any necessary investigations.

Powerful searching and archiving

• All data archived by Retain is completely searchable down to the most granular level of detail from the Archive Viewer. In addition to its search functions, Retain can also alert administrators when certain keywords appear in real time text communication. Auditing PIN, SMS text messages and phone logs that previously took weeks to perform can now be completed quickly.

Storage

• Retain’s archives use a small amount of hard drive space to keep data for an entire enterprise. A medium-sized business can store its whole BlackBerry text message archive for all employees using only a few gigabytes.

MULTIMEDIA ELEMENTS

Download GWAVA logo high resolution (300 dpi)

GWAVA Retain for BlackBerry Enterprise Server Demo

GWAVA Retain for BlackBerry Enterprise Server Chalk Talk

QUOTES

Charles Taite, CTO of GWAVA

“Apart from voice, texting is the most popular method of mobile communication, so addressing associated compliance issues is of paramount concern for organizations that issue BlackBerry smartphones to their employees. This simple and fast form of communication has become a vital business tool used by virtually everyone with a mobile phone. Retain provides the means for organizations running BlackBerry Enterprise Server to ensure that they can collect and audit all their mobile text communications, not just email.”

Kathryn Weldon, Principal Analyst for Enterprise Mobility at Current Analysis

“IT departments racing to meet compliance mandates often have difficult compromises to make. Text messaging may be viewed as an essential business tool by employees, but IT departments that need to install software on hundreds or thousands of devices may opt instead to switch off such messaging functions. GWAVA Retain for BlackBerry addresses this dilemma head-on by developing a clientless, server-side archiving solution that installs quickly and brings an entire enterprise BlackBerry deployment into compliance, saving IT departments time and expense while eliminating end-user tampering.”

About GWAVA
For more than six years GWAVA has developed security and policy compliance solutions for enterprise data communications. GWAVA solutions are in use today by over seven million employees at 3,700 medium to large enterprises in more than 60 countries around the world. GWAVA is a member of the BlackBerry® ISV Alliance program and develops security solutions for the BlackBerry Enterprise Server. Founded in 2001, GWAVA has offices throughout Canada, the United States, Europe and Asia Pacific. For more information visit www.gwava.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

RELATED LINKS

GWAVA Website

GWAVA Online Press Kit

GWAVA Bookmarks on Del.icio.us

CONTACT INFORMATION

• John Chilson (Agency)
  Mobility Public
  Relations
  +1 503 343 4133 (office)
  jmchilson (Skype)
  Email: gwava@mobilitypr.com
  Website: http://www.gwava.com
  Press kit: http://gwava.mobilitypr.com

Technorati Tags:
GWAVA | BlackBerry | RIM | RIMM | Research in Motion | email compliance | text messaging | text messages | texting | archiving | auditing | archiving and auditing | mobile phone | SMS | PIN | data management | IT services | information technology | Sarbanes-Oxley | SOX | H.I.P.P.A. | compliance | policy enforcement | CIO | IT department

Ad-supported mobile gaming and social networking features are a winning combination

NEW YORK, NY & MOUNTAIN VIEW, Calif. – NOVEMBER 26, 2007

Under the Radar Conference judges announced mobile gaming company Hovr won the “Judges Choice” award in the advertising category of the mobility-focused event organized by Dealmaker Media. The Under the Radar Conference took place on November 15 in Mountain View, California; showcasing applications and business practices at the forefront of the growing mobile technology market.

• Hovr was selected as one of 40 hot emerging mobile companies to participate in the Under the Radar conference.
• Each presenting company at the conference was given six minutes to sell their company’s value statement to the over 400 venture capitalists, media, executives, content developers and other industry leaders in attendance.
• Awards were distributed in eight categories, including social networking, infrastructure and Hovr’s winning sector, advertising.
• The sole criterion on which companies were evaluated by the panel of judges is which of the presenting companies in each sector stood the best chance of succeeding.
• The three conference judges for the advertising category were:
  • Daniel Rosen, Head of AKQA Mobile, AKQA
  • Erik de Kroon, Head of Internet Business Development, Vodafone Group
  • Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners
• To win the “Judges Choice” award, Hovr showcased its free mobile gaming service which offers millions of users from over 190 countries access to hundreds of ad-supported games for mobile phones; along with its MobileSpace social network.
• Judges had positive feedback on the Hovr ad-supported model, and specifically liked the way the Hovr service is leveraging compelling content with social networking elements to keep game players returning to the Website again and again.
• Hovr launched a new white label service earlier this month, allowing Web sites, portals and carriers worldwide to offer their users direct access to hundreds of free, ad-supported mobile games, all under their own brand.

MULTIMEDIA ELEMENTS

QUOTES

Vipul Sawhney, CEO of Hovr

“The Judges Choice honor that Hovr was awarded validates the growing scope of ad-supported content, along with the value that the social networking elements of our site bring to users. Hovr aims to continue to innovate within the social gaming arena and bring to market new value added services to enhance our customers’ mobile gaming experiences. Participating in UTR allowed us to share that mission with the mobile community.”

About Hovr Inc.
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

RELATED LINKS

Hovr Inc.
Hovr Home Page

Hovr Press Kit
Hovr Online Press Kit

MobileSpace
Hovr’s Social Network

Under the Radar Blog

Dealmaker Media

Del.icio.us Bookmarks for Hovr

CONTACT INFORMATION

• Melissa Burns (Agency)
  Mobility Public Relations
  +1-208-946-4849 (office)
  melissakburns (Skype)
  Email: hovr@mobilitypr.com
  Web site: http://www.hovr.com

Technorati Tags: Hovr | MobileSpace | mobile games | mobile gaming | free | free games | free mobile games | social network | mobile social network | telecommunications | telecom | wireless | Gamejump | Greystripe

Increase brand loyalty and grow revenue with free ad-supported mobile games and social networking features

NEW YORK, NY – NOVEMBER 14, 2007

• Hovr Inc. today announced the launch of Powered by Hovr, a white label mobile gaming service for mobile operators and online communities.
• Through this service, consumer-oriented web sites, mobile portals and carriers worldwide can offer their users direct access to hundreds of free, highly entertaining, engaging, ad-supported mobile games, all under their own brand.
• The Powered by Hovr service creates significant new revenue opportunities through enhanced entertainment choices for end users.
• The Powered by Hovr white label service also offers cutting edge online and mobile social networking features.
• Hovr’s social networking tools provide a whole new way for community members to connect and interact around mobile game play and the sharing of mobile content.
• The value proposition is simple – users enjoy free mobile games that generate advertising revenue each time they are played.
• Several Powered by Hovr communities have already begun service with excellent results.
• Tanzanian-based Push Mobile and Indonesian-based mobile firm BuzzCity are providing Hovr’s free mobile games to their customers.
• Push Mobile, the leading provider of mobile content in Africa, previously only offered ringtones and wallpapers to its user base but now offers customers free access to Hovr’s entire mobile games catalog, resulting in an order of magnitude increase in traffic and users.
• Mobile community provider Buzzcity is also using the Powered by Hovr service for its myGamma mobile portal.
• Both Hovr.com and Hovr’s MobileSpace community enjoy active participation by millions of gamers from more than 190 different countries as they download, play and enjoy Hovr’s fun, high quality, free mobile games.

MULTIMEDIA ELEMENTS

Hovr logo (high definition 300 dpi)

QUOTES

Vipul Sawhney, CEO of Hovr

“It’s a win-win solution for brands, portals, carriers and online communities of all sizes. With Powered by Hovr, our partners not only maintain control of their customer base, they protect, extend and even strengthen their brand through an expanded offering that includes free mobile games that drive new customers to their site and keep their existing customers even more engaged.”

Brian Waluchio, Marketing Manager of Push Mobile

“Offering mobile games on our own was just too complicated and cost prohibitive. We chose Hovr to provide us with its Powered by Hovr service based on the high quality gaming catalog as well as the excellent user experience gained by the use of the social networking features built around the games. The ability to grow and engage more effectively with our user base as well as generate an additional revenue stream really sets the Powered by Hovr service apart from other offerings in the mobile space.”

About Hovr Inc.
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

RELATED LINKS

Hovr Inc.
Hovr Home Page

Hovr Press Kit
Hovr Online Press Kit

MobileSpace
Hovr’s Social Network

Del.icio.us Bookmarks for Hovr

CONTACT INFORMATION

• John Chilson ([Select A Contact Type])
  Mobility Public Relations
  +1-503-343-4133 (office)
  jmchilson (Skype)
  Email: hovr@mobilitypr.com
  Web site: http://www.hovr.com

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