Archive for the ‘Wireless’ Category

DialPlus announced as Smaato Winner of Mobile Advertising Award 2008

Tuesday, December 16th, 2008

Cool mobile application for ad enabled calls convinced international jury

Smaato Inc., a pioneering provider for mobile advertising solutions announced today the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus could convince the jury with its application that is showing visual information from the web for a phone number before, during and after a call.

“Congratulations to Dial Plus for their outstanding product and thanks for the jury to select the winning companies. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indicator that there is a lot of creativity and positive energy in the mobile ecosystem. The best is yet to come!” stated Harald Neidhardt, CMO & Co-Founder of Smaato Inc.


108 companies participated in the Smaato Award and in the quest for the coolest ad-enabled mobile application, website or game. Smaato organized the award together with Silicon Valley based vator.tv and with the support of the INmobile.org community.

“We are honored to be selected by the judges as the winner of the Smaato Mobile Advertising Award. This is a strong validation of the DialPlus product vision and mobile advertising capabilities,” said Lisa LeVasseur, CEO of DialPlus. “In a very short time, DialPlus has gone from concept to product and become a world class advertising partner.”

DialPlus will receive free booth participation at the Mobile World Congress in Barcelona and the introduction to four first-class VC partners from the U.S. and Europe.

“DialPlus is the type of company that provides a very simple and useful solution for a problem that is common for cellphone users. I believe this company has the opportunity for wide acceptance, and I personally will be trying out the application,” comments jury member Bambi Francisco (Co-founder & CEO of vator.tv).

Finalist company Aka Aki will receive a special prize for participating with a free booth at the M-Days taking place in January in Munich, Germany – selected by the event organizer. The other finalist companies are: Buzzd, FISHLABS, fring, FunkySexyCool, Peperoni, Qeep, Skout, Tourspot and Vayyoo.

“We are honored to help grow the recognition of young and innovative startups in the mobile advertising space. Together we can make the mobile advertising ecosystem better and enhance the customer experience significantly,” said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

About DialPlus:
DialPlus (www.dialplus.net) enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus makes it easy for users to engage in mobile social networking or to get information about a business they’re speaking with, such as directions, menus and reviews.

About the Smaato Mobile Advertising Award:
The award honored mobile publishers or developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget. Developers should provide a video pitch of about 1 min 30 sec. and upload it to the award section at vator.tv (http://www.vator.tv/competition/show/smaato-inmobile-and-vatortv). In addition they might provide up to 3 PDF pages of screenshots and supporting materials.

The jury members 2008: Adam Zawel (INmobile.org), Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.) and Tim Draper (Draper Fisher Jurvetson).

The Venture Capital partners introduced to the winning company are: Frédéric Veyssiere, (Innovacom Venture Capital, France / San Francisco), Howard Hartenbaum (August Capital, Menlo Park), Niall Davis (aeris CAPITAL, Switzerland / San Francisco) and Tim Draper (Draper Fisher Jurvetson, Menlo Park).

About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) and partners with publishers, developers, ad sales networks and operators.

SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (developers, publishers, operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

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First Webinar of New Field Service Survival Series: “Achieving Mobile Success in Challenging Times” from Mobile Enterprise Magazine

Monday, December 15th, 2008

MEDIA ALERT:

Dexterra®, a leading provider of software to automate and manage mobile workforces, today announced the panel participants for “Achieving Mobile Success in Challenging Times,” the first of three webinars in the Field Service Survival webinar series from Mobile Enterprise magazine. Joining Dexterra to cosponsor this webinar series are AT&T, Microsoft and Motorola.

When: Tuesday, December 16, 2008, 2:00p.m. ET (19:00 GMT)

Where: To register for the webinar visit: www.dexterra.com/cmpgs/0812-fssurvival-webseries.php

Who: Editor in Chief of Mobile Enterprise magazine Susan Nunziata will moderate a panel which includes Doug Karlson, vice president and general manager of field engineering at ADP Dealer Services, and William McNeill, senior research associate, AMR Research.

What: How ADP Dealer Services improved customer service and boosted their bottom line through automating and optimizing the entire work order lifecycle with an enterprise mobility solution. ADP’s mobility solution built using Dexterra’s mobile service applications and the Dexterra Concert™ mobile development platform runs on the AT&T network and uses Motorola devices running the Windows Mobile operating system.

Why: With the increased demand from customers interested in extending the lives of their capital investments, service organizations are feeling the pressure to manage their maintenance and service programs more efficiently so that they can make the most of the potential increase in revenue. In order to do this, service organizations must maintain a high level of service while keeping costs low. Mobilizing their field service workers plays a large part in increasing the efficiency of operations, maximizing productivity, improving customer satisfaction and lowering overall costs.

About Dexterra
The business mobility company™. Dexterra provides a broad portfolio of mobile applications built on its open mobility platform, Dexterra Concert™, that enables businesses worldwide to manage and optimize their mobile workforces. Dexterra supports the largest selection of mobile devices and integrates with the widest range of enterprise back-office systems in use today. Dexterra’s end-to-end solutions help companies large and small experience rapid deployments, greater returns, higher customer and user satisfaction, and a longer lifespan over any other competing solution.

Dexterra has operations in the Americas, Europe, Middle East and Asia Pacific and a vast network of global partners including AT&T, IBM, Motorola, RIM and Telstra. For more information, visit
www.dexterra.com.

Sponsor Websites
Dexterra: www.dexterra.com
AT&T Enterprise Business Solutions: www.att.com/gen
Motorola Business Products and Services: www.motorola.com/business
Windows Mobile: www.microsoft.com/windowsmobile

©2008 Dexterra, Inc. All Rights Reserved.  “Dexterra” is a registered trademark, and “Concert” and “The Business Mobility Company” are trademarks of Dexterra, Inc.

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Vuclip a Double Winner at Under the Radar | Mobility

Wednesday, November 19th, 2008

Under the Radar Audience Choice AwardMilpitas, Calif. — November 19, 2008 — Vuclip (www.vuclip.com), a leading mobile video search and delivery provider, today announced that it has won Under the Radar’s Judge’s Choice and Audience Choice awards in the Media Delivery category at Dealmaker Media’s Under the Radar event held on November 12, 2008 in Mountain View, Calif. Vuclip was named winner over other early stage companies based on its technology, market opportunity and unique value proposition by a panel of judges comprised of media, corporate development executives from leading mobile/wireless companies, venture capitalists and audience members. A total of 33 companies presented at Under the Radar.

Participants at the conference included representatives from Verizon, AT&T, T-Mobile, Nokia, QUALCOMM, Microsoft, CBS Interactive, Blue Run Ventures, KPCB’s iFund and many other leading players in the mobile industry.

“The standard of presentations was extremely high. These are the companies which are truly innovating and gaining rapid traction in the mobile space,” said Debbie Landa, CEO of Dealmaker Media. “These emerging companies are the ones to watch and most likely to enjoy breakout success.”
“It was an exciting opportunity for us to introduce our company to such an impressive and wide-ranging group of mobile professionals,” said Nickhil Jakatdar, Vuclip’s Chief Executive Officer. “That both the judges and the audience responded so positively to our products and technology was just icing on the cake.”

Vuclip was handpicked to participate as a presenter at the conference by the Under the Radar editorial team and advisory board based on its review of over 400 companies in the mobile space.

About Vuclip
Vuclip is the most widely-used mobile video search portal in the world, and the only true mobile video search and delivery solution that allows users to access any video on the Internet and watch it on any video-enabled phone. Vuclip can find videos, transcode and optimize them “on the fly”, and then deliver them to a user’s mobile phone in real-time. Vuclip also enables online publishers and content owners to mobilize their video content through its Vuclip Video API Program. Vuclip delivers high-quality mobile video streaming with a rich multimedia experience across virtually any wireless network, carrier and mobile phone.

Media Contact:

Craig Gatarz
Vuclip
cgatarz [a]vuclip .com
408-649-2255 (Phone)

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DialPlus Receives Judges Choice and Audience Choice Awards at Under The Radar | Mobility

Tuesday, November 18th, 2008

Judges and attendees enthusiastically respond to new service that creates more effective communication by adding visual information to voice phone calls.

Under the Radar Category WinnerSan Diego, Calif. – November 18, 2008 – DialPlus (www.dialplus.net) today announced the company was named Category Winner at Dealmaker Media’s Under the Radar | Mobility event held November 12, 2008 in Mountain View, Calif. DialPlus won both the Judges Choice and Audience Choice Awards over other early stage companies in the “Content Organization” category. The company also received the Fast Company/Brother Pitch Award for its unique value proposition, technology and market opportunity. Under the Radar’s awards are judged by a panel comprised of members of the media, corporate development executives from leading mobile and wireless companies and venture capitalists. A total of 33 companies presented at Under the Radar | Mobility.

Participants hailed from Verizon, Motorola, QUALCOMM, Microsoft, CBS Interactive, T-Mobile, BlueRun Ventures, KPCB’s iFund, VentureBeat, AT&T and many other leading players in the industry.

“The standard of presentations was extremely high. These are the companies which are truly innovating and getting rapid traction in the enterprise space,” said Debbie Landa, CEO of Dealmaker Media. “These emerging companies are the ones to watch and most likely to enjoy breakout success.”

“It’s a powerful affirmation of our vision by the judges and the audience at such a prestigious event amongst a strong field of startups”, said Lisa LeVasseur, CEO of DialPlus. “In a very short time, DialPlus has gone from concept to product and it’s very exciting to see the big idea we are building be rewarded by industry leaders.”

DialPlus was handpicked by the Under the Radar editorial team and advisory board based on its review of over 400 companies in this space.

DialPlus enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus makes it easy for users to engage in mobile social networking or to get information about a business they’re speaking with, such as directions, menus and reviews. DialPlus creates a better web experience by deconstructing and re-assembling just the right information, right when you want it. DialPlus solves the constrained browsing and content discovery issues of the mobile phone by breaking down the various silos in the mobile ecosystem. For every phone number, DialPlus presents just the right information, mobile applications, web services and mobile search in a clean and intuitive interface to enhance the call.

About DialPlus, Inc.
DialPlusFounded in 2007 by wireless industry veterans, San Diego, Calif. - based DialPlus enriches and creates more effective communication by adding visual information to voice phone calls. Available for multiple wireless phone makes and models, DialPlus and can be downloaded from www.dialplus.net.

Contact:
Hutch Morton
DialPlus
310.403.1016
hutch@dialplus.net

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Hovr Wins 2008 Mobile Content Award

Monday, November 17th, 2008

Hovr’s Mobile Gaming Social Network, MobileSpace, Named “Best Mobile Infotainment & Community” Service of the Year

  • Hovr Inc. (www.hovr.com), the successful ad-supported free mobile gaming service and social network, announced today that it won the 2008 Mobile Content Awards presented by the 2008 Mobile Content Conference in Seoul, South Korea.
  • Hovr’s service and its mobile gaming community, MobileSpace, won the 2008 Mobile Content Award for “Best Mobile Infotainment and Community.”
  • The Mobile Content Awards is an annual event that recognizes excellence in mobile content creation from companies across the globe.
  • This year’s Mobile Content Awards judging panel was made up of 10 of the mobile content industry’s most recognized experts and most influential editors including Maarten Noyons, founder and CEO of the International Mobile Gaming Awards; Tim Green, executive editor, Mobile Entertainment; Justin Davis, editor in chief, Modojo; Kyle McInnes, editor in chief, QuicklyBored.com; and Hitotora Higashikuni, chairman of the Mobile Content Forum.
  • Hovr offers players free ad-supported mobile games with the ability to engage in a social gaming community where users can find and interact with friends, compete and challenge each other in contests, participate in tournaments, message each other and build virtual avatars and goods.
  • Hovr enjoys active participation by nearly 2 million registered users from over 190 countries, supporting more than 19 million mobile game downloads.
  • Consumer-oriented web sites, mobile portals and carriers worldwide are also offering their users direct access to hundreds of free, highly entertaining, engaging, ad-supported mobile games, all under their own brand through the company’s “Powered by Hovr” service, creating significant new revenue opportunities through enhanced entertainment choices for end users. 
  • Beyond free mobile games, the Powered by Hovr white label service offers cutting edge online and mobile social networking features.
  • Hovr’s social networking tools provide a whole new way for community members to connect and interact around mobile game play and the sharing of mobile content.

To try out Hovr’s award winning mobile gaming service visit www.Hovr.com on the Web or from your mobile phone.

MULTIMEDIA ELEMENTS
QUOTES

Vipul Sawhney, CEO of Hovr

“South Korea is universally known to be the most connected country and a leader in wireless innovation and adoption.  To be recognized by such an expert panel of judges in an event held in the most advanced wireless country in the world is strong affirmation of Hovr’s innovative approach to the social aspect of mobile content.  Hovr will continue to innovate social gaming and enhance our customers’ mobile gaming experiences.”

About Hovr
Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

About Mobile Content 2008
The Mobile Content 2008 conference and awards are held to lead progress in the mobile content industry and facilitate networking with the aim of exchanging information on mobile content, the core of the new media generation, while honoring the outstanding mobile content production in Game, Music & Video, and Infotainment & Community. For more information please visit http://www.mobilecontent.co.kr.

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Goodrec Wins Award at Under The Radar | Mobility

Friday, November 14th, 2008

Company named “Audience Choice” in the “Enabling Content Providers” category

Under the Radar Audience Choice AwardSan Francisco, California—November 13th, 2008—Goodrec, the mobile and online recommendation service, today announced that it has won Under the Radar’s Audience Choice award for the Enabling Content Providers category at Dealmaker Media’s Under the Radar event held on November 12, 2008 in Mountain View, CA. Goodrec was named winner over other early stage companies in the Enabling Content Providers category based on its technology, market opportunity, and unique value proposition, by a panel of judges comprised of media, corporate development executives from leading mobile/wireless companies, VCs, and audience members. A total of 33 companies presented at Under the Radar.

Participants hailed from Verizon, Motorola, QUALCOMM, Microsoft, CBS Interactive, T-Mobile, BlueRun Ventures, KPCB’s iFund, VentureBeat, AT&T and many other leading players in the industry.

“The standard of presentations was extremely high. These are the companies which are truly innovating and getting rapid traction in the enterprise space,” said Debbie Landa, CEO of Dealmaker Media “These emerging companies are the ones to watch and most likely to enjoy breakout success.”

“We’re thrilled to be chosen as an audience favorite,” said Mihir Shah, CEO of Goodrec, “and we’re excited about the response from iPhone users to our app. We’ve been live for two months, and we’re already seeing the majority of our recommendations made by mobile phone, and are getting overwhelmingly positive feedback from users. We’re looking forward to building on that momentum in the months to come.”

Goodrec is a mobile and online recommendation service that provides short, to-the-point recommendations from friends and trusted sources. The service makes it easy to make, find and remember actionable recommendations from anywhere: online, via its iPhone application or from any mobile browser. Goodrec enables fast and informed decision-making with ‘Thumbs Up’/'Thumbs Down’ recommendations and valuable Quick Tips. Its proprietary technology makes intelligent suggestions based on personal taste and friends’ recommendations across categories including restaurants, movies, books and more, and displays “recs” for nearby spots in location-based categories. Users can quickly find exactly what they want by sorting and filtering recs based on personal preferences, location or “Want Lists” of bookmarked recommendations.

Goodrec was handpicked by the Under the Radar editorial team and advisory board based on its review of over 400 companies in this space.

About Goodrec:
GoodrecGoodrec is a mobile and online recommendation service that offers concise recommendations at the moment of inspiration from the sources and people you know and trust. Goodrec can be accessed online, via its iPhone app, or from any mobile browser. The San Francisco-based company was founded in 2007 and is funded by a group of leading seed stage firms including Jeff Clavier’s SoftTech VC, Richard Wolpert’s Chance Technologies and Betaworks. For more information or to sign up for Goodrec, please visit: www.goodrec.com

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Universal Music Group (UMG) Joins Flycell to Celebrate Hispanic Heritage Month

Tuesday, October 7th, 2008

UMG to Provide Exclusive Content for New Flycell Website Featuring World’s Leading Latin Artists

  • Universal Music Group (UMG), the world’s leading music company, and Flycell, Inc., the popular mobile, online media and entertainment company, will celebrate Hispanic Heritage Month with the launch of a Spanish-language version of Flycell.com (http://espanol.flycell.com). 
  • As part of UMG’s preexisting agreement with Flycell, users of the new site will have access to the world’s broadest array of chart-topping Latin music superstars.
  • Content on the new site will feature exciting new Spanish-language mobile products including exclusive voice tones and shout-outs from UMG artists. 
  • Hispanic Heritage Month began on September 15 and celebrates the contributions to the United States by people of Hispanic origin which, according to the U.S. Census Bureau, includes more than 44 million people or one in seven people living in the United States.
  • This new collaboration between UMG and Flycell brings fresh content, including exclusive voice tones and shout-outs from artists like RKM and Ken Y, to Flycell’s new Spanish-language site, and features ringtones and other mobile media from today’s most popular Latin artists.
  • With the latest in mobile media and entertainment to personalize cell phones offered all in one place, this new Spanish language website serves as a one-stop-shop for Spanish-speaking customers.
  • Flycell delivers mobile entertainment and personalization on the fly to customers all across the globe. 
  • Whether it is ringtones, wallpapers, themes or games, everything people need for personalized mobile lifestyles is available on the Flycell website, www.flycell.com.
  • To visit the Spanish-language version of Flycell.com and to download exclusive Universal Music ringtones and shout-outs, visit http://espanol.flycell.com.
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Lindsey Weinger, Vice President of Web Experience at Flycell

“As the consumption of mobile entertainment continues to grow, Flycell is meeting the demands of our Spanish speaking customers and serving an ever broader audience with popular Latin-specific content including the most current ringtones and mobile media from artists like Enrique Iglesias, Luis Fonsi, Jenni Rivera, and Grupo Montez de Durango. What better time to introduce our Spanish-language offering than during the month dedicated to celebrating Hispanic heritage and culture?”

Skander Goucha, Vice President of Digital for Universal Music Latin Entertainment

“Latin Music remains one of the industry’s fastest growing and most dynamic genres, and we are committed to expanding the marketplace for it even further. Flycell continues to provide a dynamic platform for consumers to enjoy their favorite Latin music while giving our artists another significant online presence that creates an even closer connection with music fans.”

About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.

Universal Music Group’s record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Republic Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications company.

About Flycell
Flycell, Inc. is a leading mobile and online media and entertainment destination.  Flycell lets people from all walks of life personalize their phones with the mobile content that reflects their own unique tastes in entertainment, sports, games and more.  The company partners with media companies and mobile network operators globally that utilize Flycell’s cutting edge multimedia applications and services.  Headquartered in New York, N.Y. and launched in 2004, Flycell is a wholly-owned subsidiary of wireless services company Acotel Group (MIL: ACO). For more information concerning Flycell visit: http://www.flycell.com.

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Talkster Named Red Herring Canada Top 50 Company

Monday, September 29th, 2008

Talkster Named Red Herring Canada Top 50 Company

Red Herring Recognizes Talkster as one of the Most Promising and Innovative Technology Companies in the Country

  • Talkster (www.Talkster.com) has announced it won the Red Herring Canada Top 50 award, honoring the company as one of the fifty most innovative and promising privately held technology companies in Canada.
  • Talkster is the company bringing ad supported voice, text and image communications solutions to a global audience.
  • Talkster was among hundreds of companies across Canada nominated for this award.
  • Nominees were rigorously evaluated by Red Herring’s editorial staff on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy and integration into their ecosystem.
  • This unique assessment of potential is complemented by a review of the actual track record and standing of a company, allowing Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.
  • Talkster’s award winning voice technologies are revolutionizing ad-supported telephony with a fully sustainable mobile advertising supported business model which benefits both callers and advertisers.
  • Talkster’s Free World Dialing™ service for consumers is the only service for making long distance, international, and group conference calls from any type of phone, on any network, for the cost of a local call. The Talkster white-labeled service, Talkster Platform, brings instant mobile voice and text communications to online communities around the globe.
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QUOTES

Alex Vieux, CEO of Red Herring

“Red Herring recognized Talkster for its groundbreaking communications platform that lets the mobile phone serve as the communications hub for all of a person’s voice and text communications and contact lists. Talkster’s innovation, global availability and proven advertising-based business model makes its service compelling, viable and desirable for individuals and online communities all over the world.  Talkster embodies the very innovation and promise Red Herring recognizes with our Top 50 Award.”

James Wanless, COO of Talkster

“While Talkster earned this award for services we already have available for consumers and online communities, we are even more excited about what we are going to be introducing in the months ahead. During our Red Herring presentation we previewed coming innovations from Talkster in the areas of user-generated mobile advertising, mobile presence, and unified voice and text messaging which were incredibly well received by the attending conference audience of leading technology executives and investors. Stay tuned to hear more from Talkster on these new innovations as we roll them out publicly in the coming months.”

About Talkster
Talkster’s award-winning technologies are revolutionizing voice, text and image communications.  Talkster’s ad-supported approach brings free communications services that work on any phone to a global audience.  Millions of calls have been placed using Talkster’s Free World Dialing™ consumer offering, and online communities are turning to Talkster for an easy plug and play revenue-generating solution that delivers voice and mobile services for their members.  For more information visit Talkster on the Web at www.Talkster.com, from your mobile phone at http://free.talkster.com, or from your iPhone at http://i.talkster.com.

About Red Herring Canada
Red Herring Canada 2008 is an exclusive event, welcoming hundreds of technology leaders, entrepreneurs, investors, senior corporate executives, businesses, industry analysts, and observers from Canada and around the world.

About Red Herring
Red Herring is a global media company uniting the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. For more information, visit www.redherring.com.

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Cascada Mobile Wins Red Herring Canada Top 50 Award

Tuesday, September 23rd, 2008

Award Recognizes the Country’s Most Promising and Innovative Technology Companies
  • Cascada Mobile (www.cascadamobile.com) announced it has won the Red Herring Canada Top 50 Award
  • The Red Herring Canada Top 50 Award honors the fifty most innovative and promising private technology companies in the country.
  • Cascada Mobile was recognized for their innovation and development of the Breeze mobile application development platform, the simplest way to create, test and distribute mobile applications.
  • With Cascada Mobile’s Breeze platform, developers can create mobile apps in as little as 15-minutes that can take full advantage of the functions and features of mobile phones and smartphones - from the address book and camera to the BlackBerry’s scroll ball.
  • Breeze-built mobile applications are tested and ported to operate on hundreds of different device makes and models as well as hundreds of networks around the globe, making Breeze-created applications available and ready to run on well over a billion phones worldwide.
  • Red Herring’s editorial staff rigorously evaluated the nominees on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem.
  • This unique assessment of potential is complemented by a review of the actual track record and standing of a company, allowing Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.
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QUOTES

Alex Vieux, CEO of Red Herring

“Cascada Mobile’s innovation is its development platform which levels the playing field for content owners and developers with web skills to harness the enormous market potential for mobile applications that serve the 2 billion plus Java-based mobile phones already in use today around the world. The business opportunity for Cascada Mobile’s development platform, Breeze, and its mobile application portal, BreezeApps.com, coupled with the company’s management and execution of strategy impressed our panel of judges and made Cascada Mobile a clear choice for the Red Herring Top 50 award.”

Alan Lysne, CEO of Cascada Mobile

“As we’ve seen with Apple’s App Store for the iPhone, consumers worldwide want useful and engaging off-deck mobile applications for their phones, as long as there is a clear way to get the application on the device. Cascada Mobile enables developers with the most basic Web development skills to create, test, and distribute feature-rich mobile applications that work on the more than 2 billion Java enabled mobile phones in the market today. Breeze bridges the extensive gap between web and mobile application development and is delivering to consumers the fun and practical mobile apps they are seeking for the mobile phones they already own.”

About Cascada Mobile
Cascada Mobile offers the simplest method for creating and distributing mobile applications for the more than 2 billion mobile phones in use around the world. Cascada Mobile’s Breeze platform eliminates the enormous complexities of writing and distributing mobile applications to run on hundreds of different handset models and across more than 100 wireless operators worldwide. For more information on Cascada Mobile, the Breeze Platform, and the BreezeApps Store, please visit www.cascadamobile.com.

About Red Herring Canada
Red Herring Canada 2008 is an exclusive event, welcoming hundreds of technology leaders, entrepreneurs, investors, senior corporate executives, businesses, industry analysts, and