Fairchild Selects Serial Microelectronics as Newest Distributor for Greater China, Southeast Asia, and India


Agreement Increases Exposure to Engineering Community, Provides Strong Local Presence

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SAN JOSE, Calif., February 9, 2015 /MobilityWire/ — Fairchild (NASDAQ: FCS), a leading global supplier of high performance power semiconductor solutions, today announced the selection of Serial Microelectronics PTE Ltd. as its newest distribution partner for Greater China, Southeast Asia, and India. The agreement will enable Fairchild to extended its coverage and strengthen representation throughout the region as demand for innovative power solutions continues to grow.

“Fairchild is committed to engaging with distributors as we work to expand and better serve our customer base. As part of these efforts, the new distribution agreement with Serial Microelectroics is an important step,” said Chris Allexandre, Senior Vice President, Worldwide Sales and Marketing, at Fairchild. “With interest in Fairchild’s power solutions increasing among customers in Asia, particularly in key markets like China, Taiwan and India, it’s imperative that we step up our coverage and support with a stronger distribution network and Serial Microelectronics is an excellent partner for helping us to meet this objective.”

Under the agreement, Serial Microelectronics will distribute all Fairchild products and solutions in Greater China, Southeast Asia and India, where rapid response time and reduced time to market are imperatives. The agreement aims to build on and extend the close relationship between the companies, including improving inventory management.

“We are excited about this new opportunity to work with Fairchild and the customers who rely on their power solutions for automotive, industrial, consumer and mobile systems,” said Group Chief Operating Officer Adrian Chu at Serial Microelectronics. “With our enhanced inventory management system plus our vast distribution network coverage, Serial Microelectronics is an integral component in enabling the success between our suppliers and customers.”

The distribution agreement with Serial Microelectronics further strengthens Fairchild’s world-class supply chain for addressing the increasingly dynamic semiconductor solutions market. Working with all its distributors, Fairchild is well positioned to meet the inventory and manufacturing requirements of manufacturers around the world who are faced with the need to accelerate their design and development cycles in order to remain competitive in a fast-paced marketplace.

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About Fairchild
Fairchild has a rich history as a pioneer in the semiconductor industry and that pioneering spirit endures today in our vision for making the world a cleaner and smarter place. We specialize in the development and manufacturing of a complete portfolio of low- to high-power solutions and deliver an amazing design experience to the engineers and system architects who build systems for the mobile, industrial, cloud, automotive, lighting, and computing industries. Our foundation is our guiding principles, which recognizes the inseparability of engaged employees and delighted customers, and encourages our employees to simplify, challenge, explore, play, excel, respect, go fast, and be direct. If you use a smart phone, drive a car, own a modern appliance, live and work in comfortable connected buildings, or enjoy film animation, you have experienced Fairchild’s Power to Amaze. Please visit us on the web at www.fairchild.com.

About Serial Microelectronics
Serial Microelectronics has developed a synergistic global network that is built on strong partnerships with its suppliers and customers. In 2013, Serial System celebrated its 25th anniversary by crossing the S$1 billion revenue mark, making it the largest electronic components distributor listed in Singapore. Serial Microelectronics has a customer base of more than 6,000, spanning a diverse range of industries such as consumer electronics, household appliances, industrial, telecommunication, electronics manufacturing services, automotive and medical. For more information, please refer to www.serialsystem.com.

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Fairchild Press Contact

Paula Larson
Mobility Public Relations
Work: +1-925-803-8977
Fairchild Press Kit: http://fairchild.mobilitypr.com


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