Fractionality Makes Senior Executive Expertise Accessible to Mobile Industry Startups


Company to debut executive solutions at New Digital Economics Silicon Valley conference

Fractionality (, the startup empowerment company, today announced new services to provide sales, marketing and business development leadership to emerging technology startups and small companies in the mobile, online media and social commerce spaces. With offices in San Francisco, Atlanta, New York and London, Fractionality’s innovative time-sharing model makes high-powered executive talent accessible to even early stage companies, accelerating their momentum toward success.

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“Emerging mobile and online media technology companies typically cannot afford top-level marketing and business development executives needed to achieve the next level of their success,” said Roger Pavane, managing partner at Fractionality. “In many cases these companies don’t need a full-time executive, which complicates filling leadership roles even further. Fractionality executives have proven track records of success, a network of relevant industry connections and can be engaged by startups and small mobile and online technology companies only as required, providing them with the catalyst for success they need.”

Business development, marketing and sales executives are needed once the product or service takes shape, but startups and small companies with limited resources face challenges attracting top level executive talent. Not only is adding several senior vice presidents to the lead team unaffordable for these companies, it can be very disruptive for existing company management.

Fractionality provides this needed business expertise in the form of proven executives who provide hands-on engagement. Rather than hiring a full-time executive team, startups and small companies can utilize executives in a time-share model that dramatically increases the ROI on the cost of senior personnel. This model lets companies engage talent when they need it and within their budget. These executives aren’t consultants; they become fully-committed members of the company’s leadership team, driving day-to-day revenue generating work in a way typical consultants and advisors cannot.

Roger Pavane, a digital media, ecommerce and mobile technology veteran with more than 20 years experience, will speak at the New Digital Economics Silicon Valley conference in San Francisco, March 19 – 20, 2013. Roger will address the challenges emerging companies face in social media, location-aware technology for advertising, and mobile device usage (SoLoMo) opportunities.

About Fractionality
Fractionality solves the challenge early stage and startup companies in the mobile, social and online sectors face for interim sales, marketing, and business development expertise without the high cost of hiring a full-time executive team. Fractionality empowers young companies to achieve the next stage of success. Fractionality’s team of entrepreneurs have expertise in enterprise and consumer mobile and online verticals worldwide. With offices in San Francisco, Atlanta, New York and London, Fractionality’s innovative time-sharing model makes high-powered executive talent accessible to companies of virtually any size or stage. For more information visit

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Florian Brody
Phone: +1-404-990-3359
Fractionality on Twitter: @fractionality1


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