Kochava mobile campaign measurement technology integrates with Sleepy Giant’s fofofum system to extend new mobile attribution analytics and optimization data to game developers
NEWPORT BEACH, Calif., May 6, 2014 /MobilityWire/ — Sleepy Giant’s fofofum (www.fofofum.com), the leading provider of backend game technology and services, today announced a partnership with Kochava (www.Kochava.com) to integrate its mobile attribution analytics and optimization technology into the fofofum game ops engine. This addition to fofofum’s backend-as-a-service game management system allows developers to view Kochava reporting and attribution data out-of-the-box, which is seamlessly incorporated within the fofofum analytics dashboard. Additionally, through the partnership, fofofum clients will have access to Kochava’s network of over 400 publishers, exchanges and network partners for running media campaigns.
“Our backend game management system is a comprehensive solution that provides developers with the tools to manage and optimize game performance with ease, and minimizes the number of touchpoints developers need for connecting their game to key backend services,” said David S. Lee, President of fofofum and CTO and co-founder of Sleepy Giant. “Through our partnership with Kochava, we’re bringing together the best of breed in technology and services so developers can focus on making great games.”
Kochava provides a cloud-based visual dashboard to enable advertisers to see clicks, installations, and other mobile attribution analytics in real-time. Developers can more effectively target advertising and assess the lifetime value of a user, which in turn will enable an advertiser to budget their efforts for that user.
“fofofum has created an impressive one-stop-shop for game developers looking for all the best of breed services that make a game run successfully and profitably,” said Charles Manning, Kochava CEO. “Measurement is paramount to the success of any mobile game, and with the integration of the Kochava platform, fofofum customers can now visually see the true impact of their user acquisition investments with real-time attribution and analytics built right into the fofofum analytics dashboard.”
fofofum’s ops engine provides a flexible, scalable and secure game operations management system, providing indie developers up to large publishers with the robust services they need for mobile and digital publishing. fofofum’s ops engine takes care of the game management software, which allows users to focus on creating the best game, without being distracted by backend concerns. Developers and publishers can use fofofum’s ops engine as a turn-key, cloud-hosted solution or customize it for their enterprise business. Recently, fofofum announced partnerships with premier gaming companies Industrial Toys and Robot Entertainment.
The addition of the Kochava toolset to the fofofum backend platform puts crucial metrics at game developers fingertips, empowering them to make up-to-the-minute decisions to drive effective mobile ad spend.
About Sleepy Giant
Sleepy Giant is an independent game company focused on enthusiast gamers. Founded in 2007 by live game operations pioneers, Sleepy Giant is based in Newport Beach with an office in Chicago. The company is led by industry veterans and backed by TPG Capital and CAA’s Evolution Media Capital. For more information, please visit www.sleepygiant.com.
Sleepy Giant’s fofofum group partners with global publishers, studios, and developers at all stages to deliver complete game backend technology, services, and solutions. fofofum has worked on some of the biggest titles in the industry, and on every platform from PC to console to mobile, helping solve the complex problems involved in running service-driven games. For more information please visit www.fofofum.com.
Kochava offers a unique, holistic approach to mobile attribution analytics and optimization. Via its platform, Kochava gives mobile advertisers the ability to understand their user acquisition activities in context through real-time visualization of campaign data. The Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava is integrated with more than 300 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. For more information visit www.kochava.com.
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