Charles Manning sharing mobile expertise on contextualizing next-generation app experiences
SANDPOINT, Idaho, May 15, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its CEO, Charles Manning, will be a featured panelist at OMMA Mobile, an official part of Internet Week New York, which is taking place Wednesday, May 21, 2014, at the Crowne Plaza Times Square in New York City. The panel, “A Companion, Not A Web Site: Contextualizing The App Experience,” will dissect the components of next-generation applications and discuss how mobile is influencing this new app ecosystem.
In its seventh year, OMMA Mobile (http://www.mediapost.com/ommamobile/) is one of the top mobile marketing events in the United States. The event, which is organized by MediaPost Communications, aims to chart the intersection of living and marketing by tackling some of the biggest challenges facing the marketing industry, such as how brands must continuously evolve and adapt as new media becomes an increasingly integral part of the marketing experience.
The “A Companion, Not A Web Site: Contextualizing The App Experience” panel will discuss why, even though the app revolution is well under way, most branded apps still feel like portable websites. The panel will address the specific features that next generation apps must leverage, such as device intimacy and real time responsiveness to location, need, user history and preference. Other experts contributing to this panel include executives from IBM, Gilt, Mella Media and Thrillist Media Group.
Charles Manning and his fellow panelists will address OMMA Mobile attendees on Wednesday, May 21 at 12:15 p.m.
Media and other parties interested in meeting with Charles at OMMA Mobile should contact firstname.lastname@example.org to schedule time.
Kochava offers a unique, holistic approach to mobile attribution analytics and optimization. Via its platform, Kochava gives mobile advertisers the ability to understand their user acquisition activities in context through real-time visualization of campaign data. The Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava is integrated with more than 300 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. For more information visit www.kochava.com.
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