Charles Manning to join a host of Kochava customers on stage to share insights and best practices around app campaign tracking and measurement
SANDPOINT, Idaho, June 3, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its CEO, Charles Manning, will be leading a panel session at Mobile Acquisition Unlocked (http://www.grow.co), an industry conference taking place June 10–11, 2014 at the Cosmopolitan Hotel in Las Vegas. Mobile Acquisition Unlocked is recognized as a leading event for mobile user acquisition marketers where app marketers, both from the gaming and non-gaming industries, can learn the best strategies and tactics for user acquisition and retention.
Manning will moderate the panel titled, “Am I Doing This Right? Best Practices in Mobile Campaign Attribution, Measurement and Optimization,” which will focus on the lessons learned by experienced mobile user acquisition professionals from Disney, Orbitz, Idle Games, and FunPlus. The panel will take place on Wednesday, June 11 at 11:30 a.m.
- Event Date: June 10th & 11th
- Event Location: The Cosmopolitan Las Vegas
- Session Date/Time: Wednesday, June 11, 2104, 11:30 a.m.
- Session Title: Am I Doing This Right? Best Practices in Mobile Campaign Attribution, Measurement and Optimization.
- Session Description: Tracking app campaigns has been challenging since the launch of the major app stores. Charles Manning, CEO of Kochava, will lead a panel discussion focused on how to solve that tracking problem. The panelists will share how they go about evaluating tracking platforms and what to look for before making an integration commitment.
- Panelists: Moderator – Charles Manning, Chief Executive Officer, Kochava
Scott Bauer, Director of Growth, Idle Gaming
Deniz Gezgin, GameStudio Lead, FunPlus
Wei Kuan Lum, Director of X-Platform Acquisition, Monetization, CRM, Disney Interactive
Paul Rattin, Director, Mobile Marketing & Business Development, Orbitz Worldwide
Mobile Acquisition Unlocked (http://www.grow.co/) is one of the top events for mobile app marketers in the United States. Unlike many conferences that focus on the “big picture” of the mobile app ecosystem, Mobile Acquisition Unlocked strives to stimulate conversation that is both practical and tactical, and designed to address the biggest pain points and most pressing questions faced by leading app-centric businesses. Attendees can expect to learn the tactics necessary to accelerate growth and maximize Return on Ad Spending (ROAS).
Media and other parties interested in meeting with Kochava at Mobile Acquisition Unlocked should contact firstname.lastname@example.org to schedule time. Kochava, which is also a sponsor of the event, will have a booth at Mobile Acquisition Unlocked where attendees can stop by to learn more about the company and its services.
Kochava offers a unique, holistic approach to mobile attribution analytics and optimization. Via its platform, Kochava gives mobile advertisers the ability to understand their user acquisition activities in context through real-time visualization of campaign data. The Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava is integrated with more than 500 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. For more information visit www.kochava.com.
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