Mobile attribution and analytics pioneer adds industry experts specializing in data science, marketing, sales, and finance to leadership team to power next generation of mobile measurement
- Kochava growth leads to company expansion with four new executive hires, including new CFO and Vice President of Marketing.
- Kochava’s new Data Science division, led by Vice President of Data Science, Seth Samuels, seeks to deliver new visualization paradigms and drive new data-based efficiencies for customers.
- New Executive Vice President of Sales, Garrett MacDonald, brought on to lead continued global customer growth after Kochava customer base grew 361% over past year.
SANDPOINT, Idaho, October 14, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced four new hires have joined the company’s executive team: Douglas Lieuallen, Chief Financial Officer; Garrett MacDonald, Executive Vice President of Sales; Seth Samuels, Vice President of Data Science; and Jason Hicks, Vice President of Marketing. Each leading experts in their specific fields, these four executives join Kochava during a time of tremendous growth and expansion, and bring with them experience and expertise that is being immediately applied within the company.
Kochava is an unbiased, independent partner empowering advertisers to achieve their mobile media goals. Through mobile device recognition and tracking, the Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava’s tools enable customers to turn data into actionable information.
“During the first half of 2014 Kochava experienced unheard of growth with major publishers and top brands making us their preferred measurement technology, and with this growth came the opportunity to expand our leadership team to bring on subject matter experts in the areas that will most benefit our customers and the company as a whole,” said Charles Manning, chief executive officer, Kochava. “From our new Data Science division led by the brilliant data scientist, Seth Samuels, to our revamped sales organization being head up by longtime industry luminary, Garrett MacDonald, Kochava customers are going to delight in the new support paradigms, processes, product features, and efficiencies brought on by these new leaders.”
Douglas Lieuallen, Chief Financial Officer
Douglas Lieuallen joins Kochava from Coldwater Creek where he held multiple finance and accounting management roles, most recently as Senior Director of Treasury Operations for the $700 million retailer. His 20-year career includes financial and accounting leadership positions at the renowned global advertising agency Wieden + Kennedy, Inc. and visual systems integrator Comp View, Inc. As CFO Lieuallen is assuming a strategic role in the overall management of Kochava, with primary responsibility for managing all financial-related activities of the company, including accounting, finance, forecasting, strategic planning, legal, deal analysis and negotiations, investor relationships, and partnership compliance.
Garrett MacDonald, Executive Vice President of Sales
Garrett MacDonald brings more than 15 years of B2B sales management experience to his role leading the global sales effort for Kochava. A top performer with Fortune 500 companies and early stage startups, MacDonald is a recognized industry luminary on the convergence of mobile, retail, finance and technology, with deep expertise in the advertising industry. Most recently MacDonald served as the Vice President of Strategic Sales at Airpush where he managed sales and platform development projects around real-time bidding, predictive algorithmic optimizations, advanced location targeting, and UI design, among other areas. Prior to Airpush MacDonald served as Regional Sales Manager at StrikeAd, the world’s first Demand Side Platform, and was a Regional Manager with American Express during the company’s digital transformation. MacDonald is leading Kochava’s sales department as the company continues to expand internationally, helping brands deliver better mobile app experiences across multiple channels while extracting more value from their advertising spend.
Seth Samuels, Vice President of Data Science
A brilliant data scientist, Seth Samuels comes to Kochava with more than 15 years of business intelligence (BI) experience. Having spent his entire career in BI roles, Samuels has an eye for trends and possesses the knowledge and experience to analyze data and simply articulate its meaning. Samuels began his executive career as a Senior BI Consultant with Logan Britton where he designed major BI systems for large Fortune 100 companies. Next, Samuels spent four years driving BI for The American Red Cross where he built self-service BI tools and trained 70 domestic locations on how to get the most from it, becoming an expert in understanding how systems work together. Most recently Samuels served as the Vice President of Business Intelligence for Coldwater Creek, where he spent nearly ten years and created numerous cross-channel attribution tools to support web, catalog, and mobile attribution, managed all corporate testing and analysis, and owned analysis for all corporate data.
Samuels is heading up the new Data Science division of Kochava, designed to create integrated datasets enabling efficient analysis and to identify advanced algorithms to enhance Kochava’s product offerings. Samuels’ Data Science division is also responsible for the consolidation of all information from across the organization to provide customers world-class visibility into their data and the actionable learnings it reveals.
Jason Hicks, Vice President of Marketing
Jason Hicks brings more than 15 years of experience analyzing and optimizing marketing program performance to his role leading Kochava’s marketing team. As VP of Marketing, Hicks oversees Kochava’s outbound communications and creative functions and guides the product and go-to market strategies. Prior to Kochava, Hicks managed a $50 million annual marketing budget and was the key decision maker on where to spend marketing dollars to drive present and future business for a multimillion dollar global retailer.
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Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. Kochava is integrated with more than 700 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and commerce. For more information visit www.kochava.com.
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