Mobile attribution and analytics pioneer, Kochava, partners with Chukong Technologies and other tech leaders to launch Cocos Services Initiative, a one-stop shop to build, distribute, monetize and analyze mobile games
- Chukong Technologies selected Kochava as the default mobile measurement partner for its Cocos2d-x Game Engine.
- The Kochava SDK is automatically integrated into the Cocos2d-x game development engine, making Kochava-based measurement a standard feature for any Cocos2d-x mobile game.
- Cocos2d-x developers now have automatic access to Kochava’s vast mobile app promotion ecosystem worldwide, including more than 700 networks and publishers worldwide.
SANDPOINT, Idaho, November 6, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced its partnership with Chukong Technologies to create the Cocos Services initiative (cocos.com/services). Through this partnership Kochava will serve as the default mobile measurement and attribution engine within the Cocos2d-x game engine, which is used by more than 400,000 developers around the world including Zynga, Big Fish, and Wooga. Cocos Services provides mobile developers a one-stop shop to build, distribute, monetize, and analyze their games with a unified experience.
Kochava is an unbiased, independent partner empowering advertisers to achieve their mobile media goals. Through mobile device recognition and tracking, the Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava’s tools enable customers to turn data into actionable information. Kochava is integrated with more than 700 publishers and is trusted by brands like Facebook, Google, Yahoo!, and Pandora.
With Kochava embedded into the Cocos2d-x Game Engine, mobile game developers have access to actionable mobile measurement data to inform their ad buys for app promotion across more than 700 networks and publishers worldwide, including Facebook, Twitter and Google. Beyond attribution, Kochava empowers mobile game developers with actionable data on key performance indicators like level completion, registration completion, virtual goods purchases, or welcome flow completion, all of which are historical examples of indications of engagement and monetization.
“Kochava represents the finest mobile measurement capabilities for mobile app promotion, and making these tools available automatically through Cocos Services gives our developers the best technology available to make their games successful,” said Lei Zhang, US General Manager, Chukong Technologies. “Because Kochava’s toolset is built right into our Cocos2d-x platform, there is nothing standing in the way for our developers to simply integrate measurement services into their games, which opens vast opportunities for optimization and ultimately increased monetization.”
“Cocos2d-x is the leading game engine for Chinese developers with more than 400,000 registered developers and now the worldwide ecosystem of promoting mobile apps is automatically available to every single one of these developers through Kochava,” said Charles Manning, Kochava CEO. “Kochava is already leading the mobile measurement and attribution industry in North America and now, as the default measurement partner embedded into the Cocos2d-x platform, Kochava is the company best positioned to be the leader in measurement for Chinese developers moving internationally.”
The Cocos Services initiative was announced at Chukong’s CocoaChina Developer Conference in Beijing this week. The Cocos2d-x game engine is open-source, free for developers to use, and provides true cross-platform development options.
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Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. Kochava is integrated with more than 700 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and commerce. For more information visit www.kochava.com.
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