Q1 growth drives addition of San Francisco sales office led by new vice president of business solutions, James Linden, and new publisher development division led by director of publisher development, Jeremy Grimm
SANDPOINT, Idaho, April 9, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced that its transaction volume for the first quarter of 2015 represented a whopping 470 percent increase over the first quarter of 2014. Driven by the expansion of existing client campaigns and explosive growth in new accounts, Kochava’s impressive year over year growth led the company to hire James Linden, vice president of business solutions, who will head up a new Kochava San Francisco office, and Jeremy Grimm, director of publisher development, who will lead the company’s newly formed publisher support and development division.
Through Kochava, brands can measure app engagements and conversions, demographic information and more. Kochava allows advertisers to visually see the true impact of their user acquisition investments across more than 1,100 publisher and network partners. With real-time attribution and analytics, Kochava puts critical metrics at advertisers’ fingertips empowering them to make real-time decisions to optimize mobile ad spend. Kochava’s platform and its customers’ data are secure and completely independent. Customer data is never used for retargeting or other aggregated purposes.
“Having actionable measurement and attribution data is no longer just a nice-to-have for app marketers; it’s become a critical imperative for successful mobile campaigns,” said Charles Manning, Kochava CEO. “Kochava’s early growth in 2015 has shown us just how hot this space has become. The addition of Jeremy Grimm leading our new publisher division providing white glove support to our publisher partners, coupled with the opening of our San Francisco office spearheaded by our new vice president of business solutions, James Linden, all points to an even more successful second quarter for Kochava.”
A 15-year veteran of the digital advertising industry, James Linden joins Kochava as vice president of business solutions, opening the company’s San Francisco office. James brings broad experience in mobile, cross channel, cross device, affiliate marketing, media planning and business solutions architecture to the Kochava executive team. James joins Kochava from Amobee where he spent four years as senior director of digital advertising for the Americas, responsible for the client services team, including media, reporting, tracking, and strategy.
“Kochava is taking the mobile measurement and attribution space by storm, adding new top brands weekly to its already impressive customer list,” said James Linden. “It’s an exciting time to be joining the company, especially in San Francisco, which has long been a key market for Kochava and a place where the potential for customer growth is off the charts.”
In a show of further support for its valuable publisher partners, Kochava announced today a new division within the company dedicated to publisher support and development. Kochava hired Jeremy Grimm, previously the director of planning and community development for the city of Sandpoint, as Kochava’s director of publisher development, to manage the new publisher division and to further bolster the relationships between Kochava and its publisher partners.
Jeremy earned a reputation for tenacity balanced with diplomacy working on business retention and expansion opportunities in his previous position. As director of publisher development, Jeremy will head up Kochava’s new publisher support and development division and nurture the company’s valuable relationships with mobile publishers while overseeing customer engagement and market analysis. Managing Kochava’s integrations with more than 1,100 publishers, Jeremy is responsible for guaranteeing the company’s deep network integrations provide Kochava customers with unified reporting and seamless management of campaigns across networks and publishers. In the face of daily changes in the global ecosystem of networks and publishers, Jeremy will ensure Kochava is providing clients an omnipotent and neutral view of where and how engagement occurs.
To learn more about Kochava or to begin maximizing your mobile ad spend today, please visit http://www.kochava.com/.
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Kochava offers a unique, holistic and unbiased approach to mobile attribution analytics and optimization. Via its platform, Kochava provides mobile advertisers with precise real-time visualization of campaign data that spans from initial launch through conversion and lifetime value (LTV) reporting, including comprehensive post-install event tracking. Kochava’s tools enable customers to turn their data into actionable information. With over 1,000 publisher and network integrations including Facebook, Twitter, Google and Pandora, Kochava is trusted globally by the largest brands in mobile gaming, commerce, news and media. For more information visit www.kochava.com.
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