J. Gerry Purdy, Ph.D., principal analyst with MobileTrax, becomes Editorial Director for the new service
SUPERIOR, Ontario – MobilityWire® – October 17, 2012
Mind Commerce (www.mindcommerce.com), a leading independent market research firm, announced today the creation of the new syndicated Mobile Insights Market Research Service in partnership with MobileTrax (www.mobiletrax.com), a leading market research firm covering the mobile and wireless market.
The new syndicated Mobile Insights Market Research Service is intended to address the mobile and wireless needs of today’s highly mobile enterprise and includes the following:
- Mobile Letter (weekly). Mobile Letter provides insights about hot mobile and wireless topics. Published weekly on Wednesdays and primarily written by J. Gerry Purdy, Ph.D., who is known for his insights beyond the news.
- Mobile Index (weekly). The Mobile Index provides a sophisticated, proprietary algorithm for scoring the top products and services in each of 60+ mobile and wireless categories based on four variables: 1) technology innovation, 2) management strength, 3) market acceptance and 4) financial strength. The Mobile Index service gives enterprises more information than other rating services since it considers four important variables that are then combined in a proprietary algorithm to best estimate the product’s relative value compared to others in the same category.
- Mobile Reports (monthly). Mobile Reports are written monthly about important topics in mobile and wireless that affect enterprise mobility. Each Mobile Report includes a list of the top 10 things that enterprises need to do to help enterprise IT leaders make better decisions about deployment of mobile and wireless products and services.
Each of the three service elements can be purchased separately. However, it is most cost effective to purchase these services together as part of the syndicated service. Ten hours of inquiry are included as part of the syndicated service.
“The Mobile Insights Market Research Service will provide enterprises with an entirely new set of services not previously available,” said Dr. J. Gerry Purdy, editorial director of Mobile Insights and principal analyst with MobileTrax. “The intelligence and proprietary insights that come from this syndicated service will help enterprise IT leaders to make better decisions about the deployment of mobile and wireless both internally for employees and externally for customers.”
“Mobile and wireless is one of the most in-demand areas for Mind Commerce,” said Fred Taylor, Executive VP for Mind Commerce. “We are thrilled to get Dr. Gerry Purdy, one of the world’s top mobile and wireless analysts, to head up this new service. Our clients are hungry for this kind of content and we are confident they are going to love these new deliverables.”
Vendors will also find this new Mobile Insights Market Research Service to be beneficial because it provides a sophisticated measure of their products and services, provides insights that are beyond the news and reports that assist enterprise IT leaders make better decisions about the deployment of mobile and wireless in their organization.
The service will also assist the financial industry including venture capital, investment banking, private equity and traditional banking better understand the key issues in mobile and wireless that are driving their financial decisions.
About Mind Commerce
Mind Commerce focuses on qualitative and quantitative analysis that enables our clients to make informed decisions. Their goal is to help their clients save money, make optimal investments and identify key trends and focus areas. Mind Commerce provides both off-the-shelf and customized research, as well as related consulting and training. Their practice areas are within telecommunications (fixed and wireless) and Internet-based infrastructure, commerce, content, and applications. Their clients include manufacturers, developers, service providers, industry organizations, and government. Their partners include various leading firms in the telecommunications industry. They differentiate themselves from their competitors through their technology expertise, marketplace vision and their flexibility to fulfill the unique needs of their clients via customized product development and service delivery. More information can be found at www.mindcommerce.com.
MobileTrax is a leading market research firm that focuses on the mobile and wireless market and was founded by Dr. Gerry Purdy. MobileTrax conducts proprietary consulting services such as writing white papers, fund raising, making strategic introductions and assisting clients with strategic planning. MobileTrax produces the annual Mobility Awards program for leaders in the mobile and wireless market. And, MobileTrax produces the Mobile Insights Market Research Service that is sold and distributed through Mind Commerce. More information can be found at www.mobiletrax.com.
Note: Brand or product names are trademarks or registered trademarks of their respective holders.
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Media Contact for Mind Commerce:
Fred Taylor, Research Director
Media Contact for MobileTrax:
Melissa Burns, Mobility Public Relations
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