LAKE OSWEGO, Oregon – MobilityWire® – November 1, 2010
Mobility Public Relations (www.MobilityPR.com), the full-service PR agency founded specifically to support mobility technology businesses, today announced that it has been awarded a 2010 Spotlight Award by the Portland Metro Chapter of the Public Relations Society of America (PRSA) for its work launching TextArrest, a mobile application to prevent distracted driving.
The theme of this year’s Spotlight Awards was “State of the Art | Art of the State,” meant to recognize outstanding PR campaigns and tactics that raise the standards of the practice. This year’s ceremony showcased the best public relations work of practitioners in Oregon and Southwest Washington, as judged by a group of nationally renowned and accredited PR professionals. The chapter presented 31 first-place Spotlight Awards, 15 second-place Merit Awards and four Awards of Distinction as judged by the Orange County, California PRSA chapter.
“Beyond solid planning and perfect execution of communications campaigns, being successful as a PR agency in this economy requires resourcefulness and the ability to make magic within a set budget,” said Melissa Burns, Mobility Public Relations Principal. “Mobility PR’s TextArrest team developed and executed a launch campaign that would place TextArrest at all the right places and connect the company with all the right people. Being recognized by the Portland Metro PRSA Chapter for being able to successfully plan and carry out this launch in such a short amount of time is validation that we creatively deliver exemplary PR results that add value for our clients.”
“The outstanding work honored tonight demonstrates the high quality of public relations practiced here,” said Dave Thompson, APR, 2010 president of the PRSA-Portland Metro Chapter. “This is what ethical PR is all about: Helping our clients and companies have a voice in the discussion and providing perspective to the public.”
The PRSA Spotlight Awards recognize successfully executed campaigns that address communications challenges with creativity, innovation and outstanding professional skill. Judging criteria includes analyzing each entry for tactics and programs incorporating sound research, planning, execution and evaluation.
About Mobility Public Relations
Mobility Public Relations is the full-service PR agency created specifically for mobility technology businesses. Focusing solely on mobile technologies better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing your business objectives for results that maximize the return on your communications investment. For more information visit www.mobilitypr.com.
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