High-Tech PR Experts Paula Larson and Ellie O’Rourke Join Mobility PR Leadership Team
LAKE OSWEGO, Ore. – MobilityWire® – October 23, 2012
Mobility Public Relations (www.mobilitypr.com) today announced its acquisition of L&O Public Relations. The acquisition includes the addition of agency founders and PR industry veterans Paula Larson and Ellie O’Rourke to Mobility PR’s leadership team and L&O PR clients to its portfolio. Paula and Ellie join Mobility PR’s existing leadership team, which over the past six years has led award-winning PR campaigns for mobile technology companies from small start-ups to large publicly traded corporations, and counseled clients through strategic shifts in their businesses, IPOs, mergers and acquisitions.
“The folding of L&O PR into Mobility PR and the addition of Paula Larson and Ellie O’Rourke as key members of our senior management team furthers the agency goal of providing exceptional client service and positions MoPR for the growth we seek in the coming years,” said John Sidline, chief executive officer of Mobility PR. “As Mobility PR clients look to build and advance their leadership in emerging mobile technology markets, Paula and Ellie give the agency a deeper bench across multiple market segments in the mobile industry. Paula and Ellie and the Mobility PR team share a strategic and aggressive approach to communications, and their technical expertise and proven PR abilities fit perfectly into the agency’s culture.”
A long-time PR pro with more than 150 corporate and product launches to her credit, Paula has driven award-winning, highly successful and qualitative PR programs for numerous high-tech, industrial and consumer clients. Paula possesses strong expertise in the semiconductor business, working with companies focused on the mobility industry such as Nevion, ParkerVision and Symmetricom. Previously, Paula was a vice president at The Hoffman Agency where she oversaw multiple clients, managed several global accounts and lead many new business endeavors. Highlights include building Philips Semiconductors NA into a global account, as well as driving global trade and business coverage for enterprise mobility and security provider, iPass, increasing customer and prospect awareness and creating corporate credibility. Earlier career highlights also include generating broad awareness, leading to mainstream and trade media coverage for Motorola’s Mobile Networks Integration Technology, one of the very first open architectures that enabled users of different devices to communicate across dissimilar data networks.
With more than 15 years of PR and marketing communications experience, Ellie O’Rourke has developed, executed and managed successful PR programs for a range of high-tech clients on both the agency and corporate side of the business. Ellie’s senior agency experience includes leading accounts in the enterprise software, cloud computing, mobile apps, wireless and Wi-Fi industries. Her work with The Hoffman Agency included managing award-winning, high-tech accounts, such as HP, Openwave, iPass, Philips Semiconductors (now NXP), Rambus and Synopsys. As global account director on the iPass account, Ellie managed a global team across seven countries to include day-to-day management, as well as ongoing guidance with strategic direction and planning.
Most recently, Paula and Ellie co-founded L&O PR where they focused on building strong vertical market influencer connections within the broadcast, consumer electronics, aerospace and defense, automotive and medical markets.
About Mobility Public Relations
Mobility Public Relations is first PR agency created specifically for mobile technologies and businesses. Focusing solely on the mobile industry better positions Mobility Public Relations to build expertise, share information and create compelling PR campaigns. Our approach to PR is tied to advancing client business objectives tied to results that maximize the return on communications investment. For more information visit www.mobilitypr.com. Follow Mobility PR on Twitter: @MoPR
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