European Cable Operators Can Deliver HDTV, VOD and Local Ads
With RGB’s High-Density MPEG-2 and MPEG-4/H.264 Digital Video Solutions
COLOGNE, Germany – MobilityWire® – May 26, 2009
“Competition is increasing for European cable operators and many are facing the challenge of having to deliver more advanced programming and revenue-generating services with less bandwidth and reduced budgets,” said Ramin Farassat, Vice President of Product Marketing for RGB Networks. “RGB’s products address this problem head on by enabling them to do more with less. Our advanced solutions combine high density with advanced video processing capabilities to generate more advertising revenue, maximize bandwidth efficiency and dramatically reduce the cost to deliver HD and VOD services.”
At ANGA, RGB’s MPEG-2 demonstration will highlight the Broadcast Network Processor (BNP), Dynamic Bandwidth Manager (DBM) and Universal Scalable Modulator (Modulator) working together seamlessly to deliver a complete line-up of bandwidth-optimized high definition (HD), standard definition (SD) and video on demand (VOD) programming with digital ad insertion and overlays. Specifically, each product performs the following:
- The BNP aggregates multiple HD and SD programs, transrates each for maximum bandwidth efficiency and picture quality, and inserts local ads and digital overlays into these programs.
- The DBM transrates VOD programs in real time to deliver 50 percent more VOD content within existing bandwidth without impacting picture quality.
- The USM takes in the HD, SD and VOD programs output from the BNP and DBM and modulates them all for delivery over the cable network.
The company will also demonstrate the advanced MPEG-4/H.264 capabilities of its carrier-class Modular Video Processor (MVP), including its ability to seamlessly insert local ads into MPEG-4/H.264 programs. A key feature of the MVP is its support for both MPEG-4/H.264 and MPEG-2 in a single chassis. This is important as many European cable operators are adopting MPEG-4/H.264 for its bandwidth efficiency compared to MPEG-2 – enabling the delivery of up to twice the HD and SD programming without increasing bandwidth.
The ANGA Cable Show is Europe’s leading trade fair for the cable, broadband and satellite industries. The show boasts 373 exhibitors from 33 countries with over 12,000 expected attendees this year. ANGA will be held May 26-28 at the Cologne Fair Grounds in Cologne, Germany
About RGB’s Products
RGB Networks offers a comprehensive suite of digital video networking products built on its unique Video Intelligence Architecture™ (VIA) which enable an unprecedented number of digital video streams to be processed in a small form factor of 1 rack unit (1RU). This exceptional stream processing density – combined with transrating, statistical remultiplexing, digital overlay and ad insertion, modulation and digital-to-analog decoding capabilities – enables RGB’s products to dramatically reduce the cost and complexity of delivering increasingly targeted, personalized and on-demand video services.
RGB’s product line includes the BNP for targeted digital ad insertion, transrating and grooming; the DBM, which enables up to 50 percent more VOD content to be delivered without increasing bandwidth; the USM, the industry’s highest-density edge QAM; the MMC, for high density ASI-to-GigE conversion; and the MVP, a complete IPTV solution, combining RGB’s proven MPEG-2 and MPEG-4/H.264 video processing capabilities with a highly-reliable NEBS-compliant chassis to enable service providers to offer a full range of digital video services, including HDTV.
About RGB Networks
RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.
For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.
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