RGB Networks Shows Cable Operators How to Deliver and Monetize Multi-Screen Video Services at CANITEC Expo 2011

RGB Networks

Attendees Will See Video and Ads Processed and Delivered to TV, PC, iPad, iPhone and Android Devices Through RGB’s High-Capacity Transcoding Platform

RGB Networks, the leader in high-capacity multi-screen video delivery, will demonstrate how cable operators can deliver advanced multi-screen video services and advertising seamlessly and cost-effectively to TVs, PCs, tablets and other mobile devices at its booth (#400) at the annual CANITEC Expo in Puebla, Mexico, May 25-27. The demonstration will be powered by RGB’s award-winning Video Multiprocessing Gateway (VMG™)—the industry’s only carrier-class platform for multi-screen video delivery—and TransAct Packager—RGB’s flexible adaptive streaming product.

“The market for premium video services is becoming increasingly competitive as service providers deploy new video offerings that can be delivered to devices beyond the television. In order to remain the dominant video provider in their market, cable operators must transition to IP-based video delivery and leverage the capacity of their managed broadband networks to offer a better multi-screen ‘TV Everywhere’ experience than their competitors,” said Nabil Kanaan, Senior Director of Product Marketing for RGB Networks.  “At CANITEC, we will show how cable operators can utilize our Video Multiprocessing Gateway to stay ahead of the competition by quickly and cost-effectively deploying video services to any device without overhauling their existing video delivery and ad insertion infrastructure.”

Designed specifically to address a number of advanced video processing applications, RGB’s modular VMG performs transcoding, transrating, ad insertion and re-coding in a highly integrated configuration. The VMG’s ability to transcode programs from MPEG-2 into the more bandwidth-efficient MPEG-4/H.264 makes it an integral part of a complete multi-screen solution, while its very high capacity, scalability and reliability make it ideal for large-scale deployments. The flexible VMG also addresses large screen applications, such as H.264-to-MPEG-2 transcoding and HD-to-SD downconversion.  At CANITEC, attendees will see the chassis-based VMG deliver an integrated multi-device experience while simultaneously performing seamless insertion of ads.

The advertising demonstration will showcase the ability of RGB’s VMG to work together with SeaChange International’s Spot linear ad insertion system as an integrated multi-screen transcoding and ad insertion solution, controlled by the SeaChange AdrenalinTM multi-screen video back office with full DRM support, to make seamless ad placements into mobile, PC and TV streams.  In the future, SeaChange’s massively scalable InfusionTM Advanced Advertising Platform is expected to integrate with RGB’s VMG.

RGB will also demonstrate its TransAct Packager, an advanced adaptive streaming solution that ingests MPEG-4/H.264-encoded programs and creates multiple versions of each program encoded at different bit rates which are then packaged in the Apple HTTP Live Streaming, Microsoft Smooth Streaming and Adobe HTTP Dynamic Streaming formats.  This advanced adaptive streaming capability complements the exceptional transcoding performance of the VMG, enabling cable operators to cost-effectively deliver programming of the highest quality to the PCs, tablets, mobile devices and Internet-connected set-top boxes of millions of viewers.

Also at CANITEC, RGB will highlight the capabilities of its complete line of products for digital simulcasting, a proven network architecture that enables operators to reclaim substantial analog bandwidth that can be devoted to digital services, such as HDTV.

RGB executives will be available throughout the CANITEC Expo at booth #400 for interviews and demonstrations.

About RGB Networks
RGB Networks enables video service providers to migrate to a multi-screen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. The company’s success is based on core strengths in transcoding, advertising and overlay insertion, ultra-dense modulation and statistical multiplexing. RGB’s solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market—they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators’ network architectures and minimizes operational costs. RGB’s products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Venture capital firms Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners have invested $63 million in the company. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit www.rgbnetworks.com.

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John Giddings
Mobility Public Relations
Work: +1-650-353-4330
RGB Networks Press Kit: http://rgb.mobilitypr.com
Catlin Walker
RGB Networks
Work: +1-408-701-2734

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