RGB Networks to Highlight Delivery and Monetization Strategies for Multiscreen IP Video Service Offerings at IBC 2011

RGB Networks

New Key Solutions and Collaboration with Swisscom to Demonstrate the Next Stage in the Multiscreen Experience

RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, will be demonstrating how its solutions can facilitate the next step in the delivery of content to multiple screens at IBC 2011 in Amsterdam (stand 4.C78). Utilizing its award-winning solutions and leveraging key relationships, RGB will highlight how Video Service Providers (VSPs) can advance their multiscreen deployments and implement effective monetization strategies to capitalize on new market opportunities.

Highlighting RGB’s recent successes in multiscreen deployments around the globe, a European customer will give live demonstrations of its RGB-based multiscreen service. RGB will also detail how its new products enable VSPs to realize new avenues of revenue generation across an integrated multiscreen environment.

Swisscom Broadcast, the leading Swiss provider of fully managed multiscreen TV services, will be demonstrating its IP-based video service live on RGB’s stand using RGB’s Video Multiprocessing Gateway (VMG™) and TransAct Packager delivery video to multiple devices, including a TV, laptop, iPhone and iPad. Visitors will be provided with unique insight into the robust capabilities of multiscreen deployments with RGB’s solution.

RGB will also showcase its new Enhanced Video Intelligence Architecture (eVIA), a multiscreen IP video delivery and ad insertion ecosystem, which utilizes adaptive bitrate streaming to facilitate hyper-targeted advertising down to the neighborhood, device or even individual subscriber. This standards-based architecture gives VSPs a simpler, cost-effective and more scalable solution for integrated delivery and monetization of video to multiple screens compared to traditional methods.

The company will also be demonstrating its latest addition to the award-winning VMG product line – the recently launched VMG-8. The product inherits all the field-proven advanced video processing capabilities of the VMG family, and packages them in a new seven rack unit high carrier-grade chassis, with enhanced transcoding capabilities, providing VSPs with the capacity and scalability required to meet their growing TV Everywhere requirements.

“Over the past year we’ve seen a great progression in multiscreen, going from trials on a single device to deployments across multiple screens,” said Ramin Farassat, Vice President, Product Marketing and Business Development for RGB Networks. “At IBC 2011, RGB Networks will show video service providers how to advance their multiscreen strategies to the next level, and see a real return on their investments. Our solutions ensure that our customers have both the tools and the expertise to make these changes happen, while also providing a real competitive differentiator.”

Executives from RGB Networks will be available on stand 4.C78 throughout IBC 2011, taking place from September 9th – 13th September in Amsterdam, to answer questions and provide a hands-on demonstration of the unique advantages of RGB’s delivery and monetization solutions for TV Everywhere.

About RGB Networks’ TV Everywhere Solutions
RGB’s TV Everywhere solutions includes its award-winning VMG, the industry’s highest capacity transcoder, capable of simultaneously transcoding 500+ MPEG-2 and MPEG-4/H.264 video streams into the growing number of formats required to serve an ever-expanding array of end user devices. The VMG utilizes a truly carrier-class chassis with extensive redundancy features to ensure reliable operation at all times.

Complementing the VMG is RGB’s TransAct Packager, an advanced adaptive streaming solution that ingests MPEG-4/H.264 video programs and outputs multiple versions of each program encoded at different bit rates which are then packaged in the Apple HTTP Live Streaming, Microsoft Smooth Streaming and Adobe HTTP Dynamic Streaming formats.

Working together, the TransAct Packager and the VMG comprise the industry’s most complete, flexible and highly scalable solution for delivering live and on-demand video to PCs, tablets, mobile devices and set-top boxes.

About RGB Networks’ Enhanced Video Intelligence Architecture (eVIA)
eVIA from RGB Networks provides a suite of standards-based products that provides advanced HTTP streaming video services for the delivery and monetization of video to multiple screens. Designed to be highly flexible, the eVIA ecosystem provides the scalability necessitated by the accelerating growth of multiscreen services, with industry-leading density and reliability designed into every component.

Leveraging RGB’s years of ad insertion expertise, eVIA enables service providers to monetize HTTP streaming services, whether on managed or unmanaged networks, finally providing true targeted advertising capabilities, leading to a new revenue source for operators.

This first-of-its-kind architecture will take HTTP streaming services well past today’s capabilities with shorter adoption time than ever seen with new technologies.

A white paper providing more details on RGB’s eVIA can be downloaded at www.rgbnetworks.com/resources.

About RGB Networks

RGB Networks enables video service providers to migrate to a multiscreen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. Wide adoption of the company’s solutions is based on core strengths in transcoding, advertising and overlay insertion, and statistical multiplexing. RGB’s solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market—they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators’ network architectures and minimizes operational costs. RGB’s products are deployed by over 200 cable, telco, satellite, OTT and mobile operators in 30+ countries. Venture capital firms Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners have invested $63 million in the company. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit www.rgbnetworks.com.

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MEDIA CONTACTS

RGB press contacts, EMEA:
Jacqueline Booker / Ginnia Cheng
Johnson King
+44 (0)20 7401 7968
RGBNetworks@johnsonking.co.uk

RGB press contact, Americas:

John Giddings
Mobility Public Relations
Work: +1-650-353-4330
RGB Networks Press Kit: http://rgb.mobilitypr.com

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RGB investor contact:

Catlin Walker
RGB Networks
Work: +1-408-701-2734

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