RGB Networks Shows Cable Operators How to Maximize Revenue-Generating Opportunities of ‘Multiscreen 2.0’ at Cable-Tec Expo 2013

RGB Networks

RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, will demonstrate how cable operators can use its award-winning products to significantly expand, streamline and monetize their TV Everywhere deployments at the upcoming Cable-Tec Expo 2013 in Atlanta, October 22-24, in booth 346.

Demand for TV Everywhere services is growing rapidly and revenue from streaming to mobile devices is projected to rocket to nearly $10 billion by 2017, according to Juniper Research. However, as the number of end user devices accessing both live and on-demand content continues rising, operators’ network equipment is under increasing strain.

As ‘TV Everywhere’ continues maturing the limitations of first generation multiscreen technologies are increasingly exposed. Originally deployed for small scale trials, ‘Multiscreen 1.0’ architectures have reached their limits. Typically comprised of low-density transcoders and packagers with limited features, they cannot scale to serve increasing subscriber numbers and lack the ability to support the advanced monetization strategies necessary for operators to grow revenues in an extremely competitive marketplace.

“Cable operators are eager to expand their successful multiscreen trials and make TV Everywhere services available to all their subscribers, but tempering this enthusiasm is the recognition that they need to accomplish this cost-effectively and must maximize the opportunities to generate new revenues,” said Simone Sassoli, Vice President of Marketing and Business Development at RGB Networks. “We developed our ‘Multiscreen 2.0’ solutions based on our experience helping many of the world’s largest operators with their TV Everywhere trials. These solutions have been tailored specifically to help operators quickly expand, streamline and monetize their multiscreen deployments.”

At this year’s Cable-Tec Expo , RGB Networks will show its recently launched, carrier-class Video Multiprocessing Gateway (VMG) Gen 2 – the heart of RGB’s ‘Multiscreen 2.0’ live streaming solution – which is revolutionizing the transcoding field and bridging the gap between Multiscreen 1.0 and today’s high-quality multiscreen environments.

At the show, RGB will highlight its full Multiscreen 2.0 solution comprised of:

  • High-Density Transcoding without Compromise: RGB’s modular VMG Gen 2 performs the industry’s highest capacity real-time transcoding while still delivering superior video quality. Tightly integrated with RGB’s TransAct Packager for delivering live video services to any device, this unique pair can scale easily to meet growing demand for multiscreen services. The VMG Gen 2 is also tightly integrated with RGB’s ad insertion and nDVR solutions, providing cable operators with an end-to-end video processing solution for the delivery and monetization of next-generation video services.
  • Streamlined Delivery of nDVR and VOD Services: The ‘just-in-time’ packaging (JITP) capability of RGB’s TransAct Packager enables operators to deliver on-demand services in an adaptive streaming environment without pre-packaging all their video assets in each of the predominant protocols. Pioneered by RGB, this next-gen technology is in trails with major operators today, reducing the need for costly storage and network bandwidth and allowing operators to more quickly and cost-effectively expand their on-demand TV Everywhere libraries.
  • Multiscreen Monetisation: Utilizing advanced adaptive bitrate streaming to facilitate hyper-targeted advertising down to the neighborhood, device or even specific individual, RGB’s Ad Insertion for Multiscreen (AIM) solution enables operators to migrate to a proven model for monetizing video services to the multiscreen environment. Delivering relevant ads in real time, AIM delivers across content types with a quick time-to-market.
  • Cloud-based solutions: RGB will demonstrate how operators can leverage its proven solutions in Cloud-based environments.

RGB executives will be available at booth 346 throughout Cable-Tec Expo to answer questions and provide demonstrations of the unique advantages that RGB’s multiscreen IP video delivery and monetization solutions can offer.

About RGB Networks
RGB Networks enables video service providers to migrate to a multiscreen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. Wide adoption of the company’s IP video solutions is based on core strengths in transcoding, advertising and overlay insertion, and statistical multiplexing. RGB’s solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market—they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators’ network architectures and minimizes operational costs. RGB’s products are deployed by over 400 cable, telco, satellite, OTT and mobile operators in 40+ countries. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website – www.rgbnetworks.com – and IP video blog http://www.rgbnetworks.com/blog – and follow us on Twitter @RGB_Networks.

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RGB press contact, Americas:

John Giddings
Mobility Public Relations
Work: +1-650-353-4330
RGB Networks Press Kit: http://rgb.mobilitypr.com

RGB press contacts, EMEA:

Kasia Murphy / Jonathan Mathias

Johnson King
+44 (0)20 7401 7968

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