RGB’s CloudXtream DVR is Key Component of the Company’s Cloud-Based Initiative
Atlanta – MobilityWire® – October 22, 2013
Here at Cable-Tec Expo 2013 at booth 346, RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, is demonstrating its new CloudXtream DVR, the company’s next-generation, Cloud-based digital video recorder (DVR) solution for cable operators and other video service providers (VSP). Built upon RGB’s network DVR (nDVR) product suite, CloudXtream DVR is the only turnkey approach that enables VSPs to deploy an end-to-end nDVR solution in their own datacenter, hosted private cloud or public cloud.
Demand for TV Everywhere services is growing rapidly and revenue from streaming to mobile devices is projected to rocket to nearly $10 billion by 2017, according to Juniper Research. However, as the number of end user devices accessing both live and on-demand content continues rising, operators’ network equipment is under increasing strain.
“Our CloudXtream DVR solution enables cable operators and other VSPs to marry our proven software-based transcoding and packaging solutions with the advantages of Cloud architectures to quickly and cost-effectively deploy nDVR services that can easily scale to meet subscriber demand,” said Simone Sassoli, Vice President of Marketing and Business Development at RGB Networks. “CloudXtream DVR will be the first offering in our new CloudXtream initiative, which will facilitate and accelerate the deployment of such new revenue-generating services as multiscreen ad insertion so operators can maximize the opportunities for monetizing their TV Everywhere deployments.”
Private or public cloud implementations will be the future path for the majority of customer-facing services in the service provider space. To fit RGB Networks market-leading systems into a plan for the larger whole, RGB is working with Sequencia Technologies, a leader in cloud automation systems.
“Sequencia is actively providing architecture and engineering services to major video service providers who are transitioning to virtualized infrastructure for service delivery,” said James Kelso, Vice President of Products and Product Marketing at Sequencia. “With expertise in video delivery, unified communications and production-grade virtualized infrastructure, Sequencia can help operators build and implement a solid transition plan for all of their customer facing services, and RGB’s products can lead the way.”
Though eager to offer nDVR services, the daunting storage requirements – particularly when used in multiscreen TV Everywhere services – has slowed operator rollouts. For some geographies the reason is the regulatory requirement that VSPs keep a copy of each nDVR program a subscriber views. This number can be large given that as many as 12 separate profiles of each program are required to support the growing number of smartphones, phablets, tablets, PCs, TVs and other viewing devices and that each profile has to be “packaged” in the four leading adaptive bit rate (ABR) streaming protocols (Apple HLS, Adobe HDS, Microsoft Smooth Streaming and MPEG-DASH).
Because all of these individual profiles have to be pre-stored to be ready for immediate streaming the storage requirements are extensive and quite costly. CloudXtream DVR overcomes this with RGB’s pioneering Just-in-Time-Packaging (JITP) technology, which packages programs into the appropriate streaming protocol only when requested by a subscriber. This approach requires only a single copy of each program in an operator’s library needs to be stored in a “mezzanine” format, which dramatically reduces storage requirements and yields substantial capital and operational cost savings.
Complementing this, CloudXtream DVR also enables operators to leverage the inherent advantages of cloud-based storage and processing to further contain both capital and on-going operational expenses. The cloud-based nature of CloudXtream DVR also allows it to scale effortlessly, instantly and only when needed to meet growing subscriber demand or spikes in usage. This enables operators to only pay for the storage and processing needed at any given moment, rather than investing in the hardware and software to support peak usage.
RGB CloudXtream DVR implementation will be demonstrated at the show in collaboration with LiveDefinition, a cloud-based publishing and delivery solution, which offers monetization of video content for VOD and Live Broadcast across multiple devices, from PC to iPhone and iPad to Samsung’s Smart TV, Boxee, Roku and selected set-top boxes. Thanks to AWS (Amazon Web Service), LiveDefinition creates a scalable solution which allows operators to reduce delivery costs and scale for a large number of users. The combination of RGB CloudXtream DVR and LiveDefintion’s white-labeled broadcasting and monetization platform shows the value of combining hosted private cloud with public cloud enabled services, providing flexibility and velocity for the introduction of new video services.
Sequencia Technologies is a privately held provider of cloud automation systems. We are a team of cloud and video experts who define, design and build private cloud solutions for media and entertainment companies. Our veteran team designed and implemented one of the first network hypervisors for cloud services. Our knowledge and experience of the media industry allow us to deliver private cloud services that are application aware. We sell engineering services and our cloud lifecycle automation system to cable companies, TV broadcasters and content providers to improve their business operations. More information is available at www.sequenciainc.com.
LiveDefinition enables the creation of scalable cloud-based, white-labeled video sites and apps, to multiple platforms and devices. Using cloud-based technology, LiveDefinition gives a turn-key solution for content distribution and monetization, including cloud-based hosting, encoding, content management, CDN, statistics, multiple HTML5 website creation, billing gateway and template-based design. LiveDefinition serves over 30 million monthly views, for publishers and content owners. The company is located in Tel Aviv, Israel. Visit our website – http://www.livedefinition.com and contact us firstname.lastname@example.org
About RGB Networks
RGB Networks enables video service providers to migrate to a multiscreen environment for the delivery of linear and on-demand video over managed and unmanaged IP networks. Wide adoption of the company’s IP video solutions is based on core strengths in transcoding, advertising and overlay insertion, and statistical multiplexing. RGB’s solutions for video delivery to TVs, desktop and mobile devices are built to deliver the highest video quality at the best price-performance on the market—they uniquely offer the density and scalability required to support the growing demands of consumers with integrated functionality that simplifies operators’ network architectures and minimizes operational costs. RGB’s products are deployed by over 400 cable, telco, satellite, OTT and mobile operators in 40+ countries. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website – www.rgbnetworks.com – and IP video blog http://www.rgbnetworks.com/blog – and follow us on Twitter @RGB_Networks.
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RGB press contacts, EMEA:
Kasia Murphy / Jonathan Mathias
+44 (0)20 7401 7968
RGB press contact, Americas:
RGB press contacts, EMEA:
Kasia Murphy / Jonathan Mathias
+44 (0)20 7401 7968
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