First off-the-shelf statistical learning tool available directly to advertisers ushers in
new era of transparency and data driven efficiency for mobile campaigns
Kochava acquires InferSystems to bring Kochava Optimization Beacon to market immediately
SANDPOINT, Idaho, February 27, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the Kochava Optimization Beacon, the first off-the-shelf predictive machine learning tool available directly to advertisers. The Kochava Optimization Beacon will be used by advertisers to automate the efficiency of their mobile ad campaigns.