Kochava Leads Mobile Analytics Industry into 2016 – The Year of Efficiently Targeted Mobile Ad Spend and Collective Intelligence for Advertisers

Mobile attribution and analytics pioneer, Kochava, grows network integrations to 1700 amidst explosive growth and market maturity to close out 2015Click to TweetSANDPOINT, Idaho, January 14, 2016 /MobilityWire/ -- Read more

Kochava to Host Third Annual Mobile Summit

The invitation-only, mobile advertising industry event returns to Sandpoint, Idaho, February 2016; uniting thought leaders from across the mobile advertising ecosystemClick to TweetSANDPOINT, Idaho, December 17, 2015 /MobilityWire/ -- Read more

Kochava Named Innovative Company of the Year

Idaho Innovation Awards honor Sandpoint-based mobile company with prestigious award for innovationClick to TweetSANDPOINT, Idaho, November 6, 2015 /MobilityWire/ -- Kochava (www.kochava.com), the leader in mobile attribution analytics Read more

Cota Wireless Power Technology Recognized in 2015 CTIA E-Tech Awards

Ossia’s Cota™ Wireless Power Technology Awarded alongside Qualcomm, Samsung, Microsoft and Intel at annual CTIA Super Mobility show Click to Tweet BELLEVUE, Wash., September 23, 2015 /MobilityWire/ -- Ossia, Inc. (www.ossiainc.com), today announced Read more

The Power of “The Collective” Poised to Make Mobile Advertising the Most Efficient Ad Medium Ever

AdXcel, Altrooz, Appia, Kochava and Liquid partner to bring collective intelligence to mobile ad space; invite ad networks and publishers globally to join The Collective Click to Tweet SANDPOINT, Idaho - September 23, 2015 Read more

Privacynq Brief Eases Consumer Privacy Concerns for IoT Products

New standard for easy-to-understand privacy and security disclosures builds consumers’ digital trust in IoT products Click to Tweet YORK, PA. - September 21, 2015 /MobilityWire/ -- Today PrivacyCheq (www.PrivacyCheq.com) announced the immediate availability of Read more

Kochava Brings Industry Leading Mobile Attribution Analytics to Korea

New office in Seoul expands Kochava presence in APAC, adds in-country support for South Korean app marketers looking to accurately measure and optimize user acquisition campaignsClick to TweetSANDPOINT, Idaho, Read more

Kochava Extends Reach - Provides Measurement for Instagram Ads

Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data for campaign optimizationClick to TweetSANDPOINT, Idaho, September 3, 2015 /MobilityWire/ -- Read more

Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first Read more

Ossia’s New Chief Commercialization Officer to Speed Innovative Wireless Power Technology to Market

Abid Hussain, inventor of QuickCharge™ technology, brings more than 20 years of business and technical experience with deep Power Management and IoT expertise to Ossia leadership team Click to TweetOssia Read more

Product News

Privacynq Brief Eases Consumer Privacy Concerns for IoT Products

PrivacyCheq

New standard for easy-to-understand privacy and security disclosures builds
consumers’ digital trust in IoT products

Click to Tweet

YORK, PA. – September 21, 2015 /MobilityWire/ — 

Today PrivacyCheq (www.PrivacyCheq.com) announced the immediate availability of Privacynq, a new service enabling manufacturers of Internet of Things (IoT) devices to easily and effectively disclose privacy and security practices to consumers of their products.

Until today, it has been very difficult for consumers purchasing IoT sensors to wear or place in their homes to know where the massive amounts of captured data was being stored, where it was shared, and what (if any) precautions were being taken to protect it. At the 2015 Consumer Electronics Show and numerous other speeches, the Federal Trade Commission has urged the IoT industry to self regulate and ‘design for privacy’ by giving users a clear understanding of the privacy and security aspects of their products.

The Privacynq service provides an elegant solution to this IoT “privacy vacuum”, enabling manufacturers to easily deliver consumers a condensed privacy and security report called a “Privacynq Brief.” The Privacynq Brief gives concise, understandable answers to the best questions that a privacy and security expert would ask when considering the purchase and use of an IoT product, such as “How do I benefit from this data being captured?”, “What is captured?”, “Who is my data shared with?”, ”How is it secured?” and “How will you notify me if a breach occurs?”

To help consumers make informed purchasing decisions, Privacynq Briefs can be easily viewed on any smartphone while shopping in stores, on a desktop PC while browsing e-commerce sites, and even from an IoT product’s mobile ‘dashboard’ app. Unlike paper or static web notices, the Privacynq Brief is an always current “live” online document, tracking any changes in the product’s privacy and security policies whenever it is viewed.

“While the 2015 Pew privacy survey showed that 91% of consumers feel their privacy is ‘out of control’, consumer IoT manufacturers have so far missed a great opportunity to impress consumers by being forthright and open about privacy and security,” said Roy Smith, PrivacyCheq’s CEO and founder.

“We created the Privacynq Brief to give the emerging IoT industry an easy way to delight users by delivering clarity on privacy and security, as recommended by the FTC. What we are doing for the IoT market with this disclosure is analogous to the ‘Nutrition Facts’ labels on packaged food that show important dietary and ingredient information, allowing shoppers to make informed decisions. This type of standard disclosure is critical to build consumer trust in IoT products as they become more and more integrated into our daily lives.”

A sample IoT Privacynq Brief can be viewed on any mobile or desktop device at http://tinyurl.com/privacynq. The Privacynq service is available immediately with a free 30-day trial at www.privacynq.com. Discounted pricing is available for IoT incubators and startups, and the service is free to students and educational institutions.

About Privacyheq
PrivacyCheq leads the industry with innovative privacy enhancing technology (PET) solutions covering mobile, desktop and IoT devices, providing cloud-based privacy disclosure, regulatory & legal compliance services to a worldwide audience of mobile app and game publishers, website operators, and consumer products manufacturers. The company’s Privacynq service delivers consumer-friendly privacy and security notices for IoT products. The company offers a variety of other services to deliver COPPA compliance, TOS, EULA and Privacy Policies, CFPB Regulation P and Euro GDPR compliant privacy notices to mobile users on any device or operating system. For more information visit http://www.PrivacyCheq.com.

# # #

PrivacyCheq Press Contact

 

Melissa Burns
Mobility Public Relations
Work: +1-208-850-5939
PrivacyCheq Press Kit: http://PrivacyCheq.mobilitypr.com

 

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Issued on by PrivacyCheq in App Development, SecurityLeave a comment

Kochava Extends Reach – Provides Measurement for Instagram Ads

Kochava

Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data for campaign optimization

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SANDPOINT, Idaho, September 3, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced support for Instagram ads across the entire Kochava platform. Instagram has more than 300 million monthly active users sharing an average of 70 million photos per day, and Kochava customers can now track mobile performance campaigns to reach this massive audience.

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Issued on by Kochava in Mobile Advertising & MarketingLeave a comment

Configurable View-Through Attribution from Kochava Reveals True Reach of Mobile Campaigns

Kochava

Expands measurement beyond “last click” to include all levels of influencers, completely configurable by the advertiser

Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle are first to offer this enhanced value to advertisers

Click to Tweet

SANDPOINT, Idaho, August 31, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the industry’s first Configurable View-Through Attribution service for mobile marketers. Kochava Configurable View-Through Attribution allows mobile advertisers to track who is actually driving the reach of a campaign and influencing activity. New Kochava Gold publisher partners ActionX, AOL, AppLovin, AdColony, InMobi, UnityAds, and Vungle have partnered with Kochava for the launch of Configurable View-Through Attribution and will be the first to offer this enhanced value to advertisers.

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Issued on by Kochava in Mobile Advertising & MarketingLeave a comment

Kochava Delivers Push and In-App Messaging Campaign Tracking for Mobile Marketers

Kochava

The Kochava Adapter Framework brings push and in-app messaging measurement to the Kochava Platform for an omni-channel view of user acquisition and re-engagement campaign data

Key Kochava partner integrations include Appboy, Leanplum, Localytics and Urban Airship, giving marketers freedom to work with the solution provider best suited to their specific needs

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SANDPOINT, Idaho, July 13, 2015 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a new class of integration through the Kochava Adapter Framework, integrating the industry’s best push and in-app messaging providers. Kochava designed the Adapter Framework to support its customer’s desires for an omnichannel view of both user acquisition and user re-engagement efforts in a single dashboard.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

New Sharing App Lets People Enjoy Each Meaningful Drip in a Sea of Social Media Content

dripthat_horizontal

Dripthat for iPhone and iPod touch is the most complete social content sharing app, giving people total control over what is shared, when it’s shared and with whom

  • First app to combine photos and videos in the same album
  • Superior privacy settings ensure content is only seen by people selected to view it
  • Adds tempo to content sharing, letting people select when their content is seen
     

DALLAS, May 27, 2015 /MobilityWire/ — Dripthat™ (www.dripthat.com), a revolutionary new app for sharing photos and videos launched today in the App Store, delivering new ways to be creative with the content people love to share. With its advanced photo and video sharing features and attention to privacy, dripthat is the most complete social content sharing app yet conceived, giving people total control over what content is included, who can see it and when it is shared.

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Issued on by Dripthat in Mobile AppsLeave a comment

Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

Kochava

Industry-leading mobile analytics company leverages data science team to automatically detect fraud across thousands of mobile ad networks and publishers; arming mobile app marketers with real-time fraud prevention data to drive new efficiencies in global campaigns

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SANDPOINT, Idaho, May 6, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and the skewing of user acquisition data that can come from fraudulent reporting.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile Data, Mobile IndustryLeave a comment

Kochava First to Support Apple Watch for Brands’ Mobile App Measurement and Tracking

Kochava

Industry leading analytical support is available for Apple’s new flagship wearable; another innovation offered first by Kochava

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SANDPOINT, Idaho, April 27, 2015 /MobilityWire/ — Kochava (www.kochava.com), today announced the company is the first to support app analytics and mobile campaign tracking for Apple’s hugely anticipated wearable device, the Apple Watch.

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Issued on by Kochava in Mobile Advertising & Marketing, Mobile AppsLeave a comment

Cota Wireless Power Solution Now Uses Wi-Fi and Bluetooth Antenna to Receive Power

Click to download high res version of Ossia logo

Latest Ossia breakthrough adapts existing antenna circuitry to make it easy, fast and affordable for OEMs to add remote wireless power to all Wi-Fi or Bluetooth equipped devices

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REDMOND, Wash., April 1, 2015 /MobilityWire/ — Ossia, Inc. (www.ossiainc.com) today announced a new breakthrough for device manufacturers wanting to offer its groundbreaking Cota™ remote wireless power system to consumers.  Cota is the first publicly demonstrated remote wireless power system, and the only one capable of charging devices without using line-of-sight at distances as far away as 30 feet. Now device OEMs and ODMs can more easily integrate Cota into new designs without having to add extra antennas for power reception. Using a new patent-pending solution developed by Ossia engineers, existing Wi-Fi and Bluetooth antennas can perform double duty as both data and Cota wireless power receivers.

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Issued on by Ossia in Wireless PowerLeave a comment

Fairchild Accelerates Electric Vehicle Design with Auto Qualified SuperFET II MOSFETs & High Voltage Rectifiers

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Fairchild broadens automotive portfolio while allowing higher rating designs with excellent performance that doesn’t trade off reliability

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SAN JOSE, Calif., April 1, 2015 /MobilityWire/ — Fairchild (NASDAQ: FCS), a leading global supplier of high-performance power semiconductor solutions, is addressing the advanced needs of automakers and their parts suppliers with new automotive qualified SuperFET® II MOSFET and High Voltage Rectifier product families, both of which enable cleaner and smarter vehicles overall and are ideal for increasing the power ratings of onboard chargers and DC-to-DC converters used in hybrid, plug-in hybrid and all-electric vehicles.

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Issued on by Fairchild in SemiconductorsLeave a comment

PANASONIC INTRODUCES HOMETEAM™ Online Service Connects Loved Ones, Keeps Families in Touch

Panasonic - HomeTeam

HomeTeam brings grandparents and grandchildren together through shared reading and game play over video calls

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NEWARK, NJ, March 24, 2015 /MobilityWire/ — Panasonic today announced a simple way for grandparents to maintain and build ever more meaningful relationships with their grandchildren, even when they’re far apart. The new HomeTeam™ service blends interactive books and games with video calling to create a fun and friendly environment designed to help start real conversations and build lasting memories. The service is available on web browsers for use on personal computers and as a tablet app from the Apple App Store and Google Play store.

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Issued on by Panasonic USA in Consumer Electronics, Mobile AppsLeave a comment