On the anniversary of updated child online privacy law, Kochava leads the mobile advertising industry by building child privacy protections for mobile apps and games into its mobile measurement and attribution platform
- July 1st, 2014 marks the one year anniversary of the FTC’s update to the Children’s Online Privacy and Protection Act (COPPA), expanding its coverage to mobile apps and games.
- Kochava is taking a stand in support of child privacy by building COPPA compliance tools into its platform and making them available to its hundreds of customers free of charge.
- AgeCheq helps Kochava clients easily comply with COPPA using what the FTC refers to as a “common mechanism” for parental verification, disclosure and approval.
- Mobile apps and games using Kochava for measurement and attribution can now use the AgeCheq service for simple COPPA compliance directly from the Kochava dashboard.
SANDPOINT, Idaho, July 1, 2014 /MobilityWire/ — Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, today announced its support for the Children’s Online Privacy and Protection Act (COPPA) with its commitment to provide the AgeCheq COPPA compliance services (www.AgeCheq.com) to its growing list of large global brands, agencies and games. Kochava has integrated the AgeCheq COPPA compliance service into its mobile measurement and attribution platform, making AgeCheq’s COPPA compliance tools available for free to all Kochava customers via the single Kochava Dashboard.Kochava already provides advertisers a single view into the performance metrics of all their media buys, and removes integration challenges through the single, universal Kochava buy-side SDK. With the addition of the AgeCheq tools to the Kochava platform mobile app and game, publishers who may have children under 13 in their audience can easily comply with COPPA privacy regulations by using the SDK to add a few lines of code to their game. Existing apps and games already using Kochava for measurement and attribution can be updated using the AgeCheq service, tested and re-posted to the app stores within a single day.