Sentry is the Only Scalable Solution for Cost-Effectively Identifying and Tracking Commercial Loudness Issues
LOS ANGELES – MobilityWire® – October 13, 2009
Mixed Signals, Inc., the leading provider of digital content monitoring solutions, has worked closely with major cable television industry leaders to enable cable operators to identify audio volume issues in programming and commercials, giving them the critical information necessary to quickly fix dramatic volume changes that occur during channel changes and when commercials run. At the heart of the solution is Mixed Signals’ award-winning Sentry® which now supports the ITU-R BS.1770 audio specification for measuring the loudness of video programs.
Overly loud commercials in particular have become such a nuisance that proposed legislation before Congress would require video service providers to address the issue. The Commercial Advertising Loudness Mitigation (CALM) Act would require video service providers to ensure that commercials not be any louder than the average volume of the programs they accompany.
“For decades, television viewers have made complaints about loud commercials, but what has traditionally been a minor irritant could well become a major headache for television providers in the near term,” said Eric Conley, CEO of Mixed Signals. “Our goal is to keep our customers – the television providers – ahead of the issue, and with recent enhancements to Sentry, video service providers have a cost-effective solution to continually monitor their entire programming line-up in a scalable way to identify loudness issues when they occur.”
Loudness issues are common for video service providers as volume levels can vary dramatically from channel to channel, program to program and during commercial breaks. However, current solutions for identifying volume issues can only monitor one or two channels, which makes them far too costly for cable and other multi-channel video providers who deliver hundreds of channels. Only Sentry can scale cost-effectively to monitor hundreds of channels in real time, enabling service providers to comprehensively monitor all their channels.
The key audio monitoring enhancement to Sentry is its support for the ITU-R BS.1770 audio specification. Developed by the International Telecommunications Union (ITU), the BS.1770 specification is shortly expected to be adopted by the Advanced Television Systems Committee (ATSC) here in the U.S., which in turn will lead to its use by broadcasters and then cable and other multi-channel video service providers. Service providers with Sentrys already deployed in their networks can easily add support for BS.1770 via a software upgrade.
Mixed Signals will demonstrate the advanced commercial loudness monitoring and detection capabilities of Sentry in their booth #16043 at the upcoming Cable-Tec Expo in Denver, October 28-30.
Sentry is a comprehensive content monitoring solution for cable, telecom, IPTV and other video service providers. Sentry enables the early detection, diagnosis and repair of video and audio errors (i.e., video freeze, macro-blocking, loss of audio, etc.) whenever or wherever they occur in the network, so service providers can deliver services with excellent quality, thus ensuring an optimal quality of experience (QoE) for subscribers. Sentry accomplishes this through its unique combination of unprecedented visibility into network anomalies at the IP and MPEG layers, scalability to monitor every program in the network and its real-time, 24/7 operation. Sentry is proven in deployments with service providers worldwide, including eight of the top 10 U.S. cable operators.
About Mixed Signals
Mixed Signals provides the most comprehensive and scalable digital content monitoring solutions from the source to the edge including digital services, transport streams, ad insertion, switched digital video, video on demand and interactive content. Mixed Signals’ innovative products offer unparalleled visibility into video streams and digital services in real time. The Company’s products are known for their ease of use and deliver critical intelligence about overall network transport stream behavior, trending analyses, and actionable alerts when anomalies are detected. More than any other product on the market today, Mixed Signals monitoring solutions enable cable and satellite television operators, broadcasters, content aggregators and IPTV providers to simplify deployments of new services and applications, and to future-proof and maximize the return on the investment in their digital networks.
For more information visit www.mixedsignals.com or call 310.227.8620.
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