Sentry is Industry’s First Scalable Solution to Cost-Effectively Identify and Track Loud Commercials and Other Volume Issues Affecting Cable Operators
DENVER – MobilityWire® – October 28, 2009
Mixed Signals, Inc., the leading provider of digital content monitoring solutions, is demonstrating the upgraded audio monitoring capabilities of its award-winning Sentry® digital content monitoring solution here at Cable-Tec Expo 2009 in the company’s booth #16043. Mixed Signals worked closely with major cable television industry leaders to create a solution that enables cable operators to identify audio volume issues in programming and commercials, giving them the critical information necessary to quickly fix dramatic volume changes that occur during channel changes and when commercials run.
At the heart of the advanced solution is Mixed Signals’ award-winning Sentry which now supports the ITU-R BS.1770 audio specification for measuring the loudness of video programs. As overly loud commercials have become particularly problematic, proposed legislation is now before Congress that would require video service providers to address this pressing issue. The Commercial Advertising Loudness Mitigation (CALM) Act would require video service providers to ensure that commercials not be any louder than the average volume of the programs they accompany.
“We understand the irritation from both cable operators as well as subscribers when it comes to loud commercials interrupting an otherwise enjoyable television experience – which is why we have upgraded Sentry to help solve this frustration, especially as new legislation regarding this issue is progressing quickly, ” said Eric Conley, CEO of Mixed Signals. “Our number one priority is to make sure cable operators have the tools they need to catch these service affecting issues, which is why Sentry’s upgrade enables operators to cost-effectively monitor their entire programming line-up in a scalable way that identifies loudness issues immediately when they occur.”
Developed by the International Telecommunications Union (ITU), the BS.1770 specification is shortly expected to be adopted by the Advanced Television Systems Committee (ATSC) here in the U.S., which in turn will lead to its use by broadcasters and then cable and other multi-channel video service providers. Service providers with Sentrys already deployed in their networks can easily add support for BS.1770 via a software upgrade.
Sentry is a comprehensive content monitoring solution for cable, telecom, IPTV and other video service providers. Sentry enables the early detection, diagnosis and repair of video and audio errors (i.e., video freeze, macro-blocking, loss of audio, etc.) whenever or wherever they occur in the network, so service providers can deliver services with excellent quality, thus ensuring an optimal quality of experience (QoE) for subscribers. Sentry accomplishes this through its unique combination of unprecedented visibility into network anomalies at the IP and MPEG layers, scalability to monitor every program in the network and its real-time, 24/7 operation. Sentry is proven in deployments with service providers worldwide, including nine of the top 10 U.S. cable operators.
About Mixed Signals
Mixed Signals provides the most comprehensive and scalable digital content monitoring solutions from the source to the edge including digital services, transport streams, ad insertion, switched digital video, video on demand and interactive content. Mixed Signals’ innovative products offer unparalleled visibility into video streams and digital services in real time. The Company’s products are known for their ease of use and deliver critical intelligence about overall network transport stream behavior, trending analyses, and actionable alerts when anomalies are detected. More than any other product on the market today, Mixed Signals monitoring solutions enable cable and satellite television operators, broadcasters, content aggregators and IPTV providers to simplify deployments of new services and applications, and to future-proof and maximize the return on the investment in their digital networks.
For more information visit www.mixedsignals.com or call 310.227.8620.
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