Growing Consumer Demand for Picture and Audio Quality Drives Need for Mixed Signals’ Content Monitoring Solutions
LOS ANGELES – MobilityWire® – April 22, 2010
Mixed Signals, the leading provider of digital content monitoring solutions, is building on its success with video service providers and content distributors in Latin America and the Caribbean with the addition of Rogerio Lopes as Director of Sales and Business Development for the region. In this role, Lopes is tasked with the distribution and management of Mixed Signals’ comprehensive family of digital content monitoring solutions to the regions’ video service providers.
Consumers worldwide are demanding a superior viewing experience from their video service providers that is free from picture and audio errors. This is particularly true throughout Latin America as competition for subscribers is fierce. Mixed Signals addresses the need for optimal quality by enabling service providers to closely and continuously monitor all the video programming flowing through their networks to quickly identify, diagnose and repair picture and audio errors that diminish the viewing experience.
“Ensuring the best possible viewing experience is a competitive priority for video service providers throughout the Caribbean and Latin America, and with the addition of Rogerio to our team, we will add additional customers in the region and grow our share of this expanding market,” said Eric Conley, CEO of Mixed Signals. “Rogerio’s proven track record of sales to the regions’ service providers makes him ideal for securing new Latin American and Caribbean customers and making our products as popular in these regions as they are in the U.S., where nine of the top 10 cable operators have deployed Mixed Signals solutions.”
Lopes is a seasoned sales veteran with more than 15 years of experience selling to telecom carriers and cable operators throughout Latin America and the Caribbean. He comes to Mixed Signals from JDS Uniphase, where he spent five years in a variety of senior sales positions responsible for selling the company’s extensive product line to telecom service providers in the region. Aiding in his sales efforts is his extensive cultural and practical knowledge of the Latin American and Caribbean markets.
“The need for Mixed Signals’ cutting-edge solutions is great throughout Latin America and the Caribbean, as consumers have more choice when it comes to getting television, and they are not willing to sacrifice quality,” said Lopes. “Mixed Signals is expanding its commitment to the regions at the right time as video service providers are equally committed to ensuring their subscribers receive the picture and audio quality they demand.”
About Mixed Signals
Mixed Signals’ industry-leading digital content monitoring solutions enable video service providers to proactively identify, diagnose and repair picture and audio quality errors that degrade the television viewing experience. Proven in deployments worldwide – including nine of the 10 largest U.S. cable television operators – Mixed Signals’ solutions utilize deep packet inspection techniques and other advanced monitoring capabilities to detect errors that competitive products often miss. In addition to ensuring the best possible quality of experience (QoE) for their subscribers, Mixed Signals’ solutions enable video service providers to increase uptime and reduce their operational expenses by eliminating the traditional labor-intensive and time-consuming process for troubleshooting video and audio errors.
For more information visit www.mixedsignals.com or call 310.227.8620.